{"product_id":"arbre-cafe-migration-prestashop-shopify","title":"L'Arbre à café","description":"\u003ch2\u003eRare coffees and artisan roasting\u003c\/h2\u003e\n\u003ch3\u003eHippolyte Courty's passion for exceptional coffee\u003c\/h3\u003e\n\u003cp\u003e\"From producer to drinker\" – this direct and respectful relationship is at the heart of all L'Arbre à Café's work. Since its creation in 2009 by Hippolyte Courty, a legendary figure in specialty coffee in France, the brand has offered rare and precious coffees, grown by passionate farmers in full environmental and social harmony. Hippolyte travels the world to meet these exceptional producers, personally selects the most remarkable micro-lots, and roasts them with goldsmith-like precision in his Parisian workshop. Each L'Arbre à Café coffee tells a story – that of a unique terroir, a rare botanical variety, and expertise passed down through generations.\u003c\/p\u003e\n\u003ch3\u003eFair trade and complete traceability\u003c\/h3\u003e\n\u003cp\u003eL'Arbre à Café practices authentic fair trade that goes far beyond certifications: fair remuneration for producers, direct and lasting relationships, and absolute transparency regarding the origin and purchase price of each lot. The brand promotes environmentally friendly cultivation methods, often organic or agroforestry, which preserve biodiversity and soil quality. A virtuous approach that produces coffees of exceptional aromatic complexity while concretely supporting producer communities.\u003c\/p\u003e\n\u003ch3\u003eA migration for an improved experience\u003c\/h3\u003e\n\u003cp\u003eStellar is proud to have supported the complete migration of L'Arbre à Café from PrestaShop to Shopify for this committed brand with exceptional coffees. The program included: a new, more contemporary and elegant artistic direction that enhances the nobility of the products, a redesigned user experience for greater user-friendliness and fluidity in discovering origins, and the implementation of a flexible and customizable subscription offer with the ReCharge solution, allowing enthusiasts to regularly receive their favorite coffees effortlessly.\u003c\/p\u003e","brand":"Stellar Projects","offers":[{"title":"Default Title","offer_id":40177357095099,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/4406\/0040\/products\/arebre-acafe-agence-shopify-stellar-content.jpg?v=1620135545","url":"https:\/\/stellarprojects.fr\/en\/products\/arbre-cafe-prestashop-shopify-migration","provider":"Stellar Projects","version":"1.0","type":"link"}