{"product_id":"boutique-shopify-le-joli-shop","title":"The Pretty Shop","description":"\u003ch2\u003eSNACKS FOR ALL CHILDREN, WITHOUT EXCEPTION\u003c\/h2\u003e\n\u003cp\u003eFounded in 2015 by Tiphaine, who became an aunt to a little girl with multiple allergies, Matatie was born from a profound desire: to allow allergic and intolerant children to eat with lightness, gourmet pleasure, and fun. Joined by Aurélien in 2018, the brand developed with a clear mission in mind — to erase the feeling of being different and make delicious products accessible, without compromising on taste. Today present at Monoprix, Carrefour, and many specialized stores, Matatie reconciles pleasure and responsible eating.\u003c\/p\u003e\n\u003ch2\u003eA SHOPIFY MIGRATION TO PERFORM ON ALL CHANNELS\u003c\/h2\u003e\n\u003cp\u003eTo support its growth and modernize its digital experience, Matatie chose to migrate its e-commerce site from PrestaShop to Shopify. A demanding technical project, led by Stellar to ensure a smooth transition without data loss, while optimizing navigation, performance, and user experience. The result: a more agile, faster site, perfectly adapted to the needs of a rapidly expanding brand.\u003c\/p\u003e\n\u003ch2\u003eA KLAVIYO STRATEGY TO FOSTER LOYALTY AND ENGAGEMENT\u003c\/h2\u003e\n\u003cp\u003eBeyond the technical redesign, Stellar deployed a complete email marketing strategy via Klaviyo. Welcome scenarios, abandoned cart reminders, personalized product recommendations: every customer journey was designed to create connection, foster engagement, and maximize conversion. A data-driven approach that allows Matatie to communicate relevantly with its community of engaged parents and food lovers.\u003c\/p\u003e\n\u003ch2\u003eA HYBRID B2B AND B2C STORE THANKS TO SPARKLAYER\u003c\/h2\u003e\n\u003cp\u003eTo meet the specific needs of its professional clients — distributors, organic stores, resellers — while maintaining its general public activity, Matatie integrated a hybrid B2B solution via Sparklayer. A platform that allows managing dedicated catalogs, negotiated prices, and wholesale orders for professionals on the same site, without compromising the experience of end consumers. A strategic tool to support the brand's commercial development across all its channels.\u003c\/p\u003e","brand":"Stellar Projects","offers":[{"title":"Default Title","offer_id":54035928711495,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/4406\/0040\/files\/panier-mural-rotin-rond.jpg?v=1780059119","url":"https:\/\/stellarprojects.fr\/en\/products\/boutique-shopify-le-joli-shop","provider":"Stellar Projects","version":"1.0","type":"link"}