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KPI e-commerce : le lexique chiffré
Superbon affichait 79 % de marge brute et un ROAS de 5. La marque n'a jamais pu financer une équipe. Marge contributive, seuil de rentabilité, part du premier canal : les 12 KPI e-commerce à connaître, avec les calculs de notre livre.
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On an average Shopify store, 70% of carts never become an order. Yet, between 10% and 30% of this value can be recovered without spending a single euro on media. Complete method: Klaviyo flows, SMS, retargeting, and c...
Shopify Conversion Rate: 25 Concrete Levers in 2026
Boost your Shopify store's conversion rate 💡. Strategies, best practices, and practical tips to turn your visitors into loyal customers.
Shopify Product Page: the Product Listing That Converts
Over 30% conversion on our Cabania brand by redesigning a single screen. The 12 blocks of a product page, their order on mobile, and the invisible data layer that determines if AI recommends you.
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