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KPI e-commerce : le lexique chiffré
Superbon affichait 79 % de marge brute et un ROAS de 5. La marque n'a jamais pu financer une équipe. Marge contributive, seuil de rentabilité, part du premier canal : les 12 KPI e-commerce à connaître, avec les calculs de notre livre.
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Shopify Canvas : notre avis d'agence
Shopify Canvas met la personnalisation à la portée de tous les marchands, et rend les boutiques un peu plus semblables. Notre avis d'agence, les limites au lancement en France et la grille pour décider si vous devez l...
Matrixify: our four use cases at the agency
Matrixify is the app we have installed most often for our clients since 2018. Four real-world use cases, including an ERP flow via FTP and automated accounting exports, and the instance where we recommend something else.
Shopify Support: who actually answers?
We rate Shopify support 5 out of 10, the only criterion below 9 in our ten-point evaluation. How to reach them anyway, which channel to use according to your plan, and the list of topics for which they will refer you ...
Return Policy: the 2026 compliance guide
€15,000 fine for an individual, €75,000 for a company: since June 19, 2026, the withdrawal button is no longer optional. Exactly what the law requires, how to implement it on Shopify, and the returns policy template t...
Shopify Flow: automate without code
What if your back office worked while you sleep? Shopify Flow is free on all plans. 10 workflows to copy, a real-life case study, and the 4 limitations that waste time for those who ignore them.
Mondial Relay on Shopify: the 2026 guide
€3.09 per parcel, 12,000 lockers in France: relay points are no longer an option. Native or official app at $34.90 per month, 2026 real rates, and the 6 traps we fix in every Shopify store audit.
Shopify Migration: The Redirection Plan
A Shopify migration doesn't cause traffic loss: an incomplete redirection plan does. URL mapping, CMS-specific patterns, technical pitfalls, and 90-day monitoring: a method tested on over 50 migrations since 2018.
Shop Pay: What is it?
Shop Pay converts up to 50% better than guest checkout, and as of 2026, it is no longer limited to Shopify stores. Our unfiltered agency take on the purple button our clients wanted to remove.
Shopify POS: The 2026 Guide
Since March 2026, Shopify POS has been NF525 certified. However, French compliance disables offline mode and requires a review of your hardware budget. Here are the actual prices in euros, the available hardware, and ...
Shopify invoicing: is an app required?
Shopify has been invoicing natively since November 2024, but never by email and never outside the EU. And as of September 1, 2026, no invoicing app in the Shopify App Store is a certified platform. The agency guide to...
Dropshipping Shopify: The Real Outlook for 2026
As of July 1, 2026, every imported parcel under 150 euros is subject to a 3-euro customs fee upon entry into the EU. On a product purchased for 4 euros, that’s a 75% increase in purchase cost. Our Shopify dropshipping...
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