Shopify Spring '26: The real verdict
Out of the 150 new features for Spring '26, four announcements did not live up to their promise and one had already been delivered since March. Two months later, the audit of a Shopify agency, package by package, coun...
Shopify Review 2026: our agency's verdict
Shopify has a 1.3/5 rating on Trustpilot and 4.4/5 on G2. The same tool, two different worlds. Our agency’s take after delivering 100 stores: ratings by criteria, real costs, and what has truly changed in 2026.
Personalizing Your Store with AI
Showing the right product to the right person at the right time: AI-powered personalization is one of the most powerful conversion drivers in e-commerce. Here are its forms, how to deploy it on Shopify, and the data s...
Customer Service Chatbot: The AI Agent at Your Customers' Service
Available 24/7, capable of automating recurring requests: the customer service chatbot is changing e-commerce customer service. But if poorly configured, it frustrates. Here's what it really does, the market solutions...
Shopify Domain Name: The Guide
monshop.myshopify.com is not a brand address. Buying your domain via Shopify or connecting it from OVH, setting up DNS and emails without breaking anything: the complete method we apply to each client launch.
Shopify Magic and Sidekick: The 2026 Guide
Content generation on one side, an assistant that acts within your admin on the other: Magic and Sidekick are Shopify's free AI tools. Here's what they really do, how to use them daily, and what their limitations are.
Agentic Commerce: The 2026 Guide
What if your customers no longer made purchases themselves? Agentic commerce delegates the search, comparison, and payment to AI agents like ChatGPT. Here's how it works and how to prepare your Shopify store before yo...
Shopify shipping costs: to offer or not to offer?
Should you offer delivery on your store? The real question is from what amount, and at what cost to your margin. Our method for calculating the free shipping threshold, and the 5 errors that cost you sales
30 AI Prompts for Shopify: The 2026 Catalog
Complete catalog of 30 AI prompts for Shopify: converting product descriptions, Klaviyo emails that drive repeat purchases, SEO and GEO for ChatGPT and Perplexity, branding strategy. All in the article, ready to copy-...
Humanizing an AI Text Without Losing Your Voice
Well-humanized AI text doesn't bypass a detector; it carries your brand's voice. The Stellar method to transform your ChatGPT, Claude, or Gemini drafts into authentic content, in 7 concrete steps and an actionable che...
MCP, the protocol that's changing Shopify
In thirteen months, the Model Context Protocol has become the infrastructure layer that ChatGPT, Claude, and Gemini use to query Shopify stores. Here's what that means for your business in 2026.
Google Shopping on Shopify: The Guide
Google Shopping has become the most profitable paid acquisition channel for a Shopify store. The technical connection takes 30 minutes. What takes you from a ROAS of 1.5 to a ROAS of 6 is the optimization of the produ...
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