Shopify Domain Name: The Guide
monshop.myshopify.com is not a brand address. Buying your domain via Shopify or connecting it from OVH, setting up DNS and emails without breaking anything: the complete method we apply to each client launch.
Shopify Magic and Sidekick: The 2026 Guide
Content generation on one side, an assistant that acts within your admin on the other: Magic and Sidekick are Shopify's free AI tools. Here's what they really do, how to use them daily, and what their limitations are.
Agentic Commerce: The 2026 Guide
What if your customers no longer made purchases themselves? Agentic commerce delegates the search, comparison, and payment to AI agents like ChatGPT. Here's how it works and how to prepare your Shopify store before yo...
Shopify shipping costs: to offer or not to offer?
Should you offer delivery on your store? The real question is from what amount, and at what cost to your margin. Our method for calculating the free shipping threshold, and the 5 errors that cost you sales
30 AI Prompts for Shopify: The 2026 Catalog
Complete catalog of 30 AI prompts for Shopify: converting product descriptions, Klaviyo emails that drive repeat purchases, SEO and GEO for ChatGPT and Perplexity, branding strategy. All in the article, ready to copy-...
Humanizing an AI Text Without Losing Your Voice
Well-humanized AI text doesn't bypass a detector; it carries your brand's voice. The Stellar method to transform your ChatGPT, Claude, or Gemini drafts into authentic content, in 7 concrete steps and an actionable che...
MCP, the protocol that's changing Shopify
In thirteen months, the Model Context Protocol has become the infrastructure layer that ChatGPT, Claude, and Gemini use to query Shopify stores. Here's what that means for your business in 2026.
Google Shopping on Shopify: The Guide
Google Shopping has become the most profitable paid acquisition channel for a Shopify store. The technical connection takes 30 minutes. What takes you from a ROAS of 1.5 to a ROAS of 6 is the optimization of the produ...
Recover abandoned carts on Shopify
On an average Shopify store, 70% of carts never become an order. Yet, between 10% and 30% of this value can be recovered without spending a single euro on media. Complete method: Klaviyo flows, SMS, retargeting, and c...
Shopify B2B on Basic, Grow, and Advanced plans
On April 2, 2026, Shopify opened several native B2B features to Basic, Grow, and Advanced plans. Up to 3 catalogs, company profiles, net 7 to 90 payment terms, quantity-based pricing. Our agency decision matrix to cho...
The STELLAR™ Method: 280 pages to launch your e-commerce brand with AI
280 pages. 100+ Shopify projects. 8 years of accumulated experience launching, redesigning, and scaling e-commerce brands in France. This is what Florian Pohl and Volkier Bentinck, co-founders of Stellar Projects, hav...
The Shopify Apps That Really Boost Your Sales in 2026
With 8000+ Shopify apps available and conflicting marketing promises, choosing the right applications can be a real headache. Discover the 15 apps, tested on our clients (Cabania, L'Arbre à Café), that generate a real...
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