About Stellar Projects: Our History and Expertise

We are Volkier and Florian. If we're going to work together, you need to know a little more about us and our background.

Florian POHL and Volkier Bentinck, co-founders of the Shopify agency Stellar PRojects, present their book "building your brand in the AI era"

We started our careers within brands. We spent over 10 years at L'Oréal (Marketing Department, Digital Department).
There, we acquired a culture of demanding standards and excellence, as well as a particular affinity for Brands and Customer Experience.

Always drawn to entrepreneurship and with the desire to be "sole captains of our ship," we left our jobs to launch an online cosmetic buying guide and build a community of 100,000 members. We sold the site in 2018 to an e-retailer in health/beauty.

This experience exposed us to the reality of acquisition, growth, retention, and user expectations. It allows us to provide advice based on operational experience, not theory.

Following this experience, we supported brands as a digital agency to share our expertise: brand platforms, visual identities, digital marketing, content...

At the beginning of 2018, we created Stellar Projects, a Shopify agency, placing e-commerce at the heart of our activity. The best way, in our opinion, to showcase our know-how and measure the impact of our actions.

We work exclusively with Shopify: we develop sites (creation, redesign, or migration) and the associated ecosystem (copywriting, packshots, videos ...) to maximize performance.
We advise our clients as if it were our own business, and our proposals are the result of strong convictions. We work on incremental strategies (features, marketing budget...) and we prioritize experimentation over dogmatism.

In parallel with our activity as a Shopify agency, we have launched several brands. This activity as e-merchants allows us to better understand our clients' challenges and to offer you a service based on real experience.

Ready to make us your Shopify Agency? Contact us!

La Méthode Stellar™
Créer sa marque à l'ère de l'IA

Une méthode claire pour bâtir une marque cohérente, rentable et résiliente, avec l'IA comme copilote.

L'Equipe fondatrice

Photo de Bentinck

L'AUTEUR

Volkier Bentinck

Volkier est co-fondateur de Stellar Projects, agence de marketing digital et e-commerce sur Shopify, qu’il a lancée en 2018 pour accompagner la croissance de marques lifestyle ambitieuses. Serial entrepreneur dans l’e-commerce, il est également à l’origine de plusieurs marques à succès : Cabania (lits cabanes), Superbon (cosmétiques solides) et la plateforme beauté WeLoveBeauty. Spécialiste du branding et du marketing digital, il met son expertise au service de projets à fort potentiel. Volkier est également co-auteur du livre "Créer sa marque à l'ère de l'IA", publié en 2026.

Photo de POHL

L'AUTEUR

Florian POHL

Co-fondateur de Stellar Projects, Florian incarne une double expertise rare : la maîtrise du design technique et une compréhension fine des leviers marketing. Avant de co-fonder l’agence, il a lancé plusieurs marques en ligne à succès, ce qui nourrit aujourd’hui sa capacité à concevoir des sites Shopify à la fois beaux, performants et pensés pour vendre. Chez Stellar, il pilote la création et la technique avec un seul objectif : transformer chaque projet en accélérateur de croissance. Florian est également co-auteur du livre "Créer sa marque à l'ère de l'IA", publié en 2026.