EQUIPMENT2 founders
BASEParis · FR
SINCE2018

About Stellar Projects, Shopify Agency in Paris

Our story,
before Shopify.

We are Volkier and Florian. If we are to work together, you need to know a little more about us and our background.

Florian POHL and Volkier Bentinck, Co-founders of Stellar ProjectsParis · 2026
§ A · TRAJECTORY

From marketing
to e-commerce.

From marketing at L'Oréal to e-commerce on Shopify: our journey, step by step.

6 stages · L'Oréal → Present
  1. L'ORÉAL

    Over 10 years
    in marketing and digital management.

    We started our careers with brands. We spent over 10 years at L'Oréal in Marketing and Digital Management.

    There, we acquired a culture of high standards and excellence, as well as a particular passion for brands and customer experience.

  2. We Love Beauty

    100,000 members,
    resold in 2018.

    Always drawn to entrepreneurship, and with a desire to be our own bosses, we left our jobs to launch an online cosmetics buying guide and build a community of 100,000 members. We sold the site in 2018 to a health/beauty e-retailer.

    This experience exposed us to the realities of acquisition, growth, retention, and user expectations. It allows us to provide advice based on operational experience, not theory.

  3. STELLAR PROJECTS V1

    Digital agency,
    shared expertise.

    Following this experience, we have supported brands as a digital agency to share our expertise: brand platforms, visual identities, digital marketing, content.

  4. STELLAR PROJECTS

    E-commerce
    at the heart of our business.

    In early 2018, we created Stellar Projects, a Shopify agency, placing e-commerce at the heart of our business. We believe this is the best way to showcase our expertise and measure the impact of our actions.


    We work exclusively with Shopify: we develop sites (creation, redesign or migration) and the associated ecosystem (copywriting, packshots, videos, etc.) to maximize performance.
    We advise our clients as if their business were our own, and our proposals are the result of strong convictions. We work on incremental strategies (features, marketing budget, etc.) and prioritize experimentation over dogmatism.

  5. Great

    Our first brand

    In 2018, we launched Superbon, a brand of solid cosmetics.

    We learned all aspects of e-commerce. We learned hacks, made mistakes, and kept learning.

    Superbon eventually joined a group of cosmetic brands.

  6. AI STUDIO

    The AI shift

    As early as 2025, we will be making the AI shift by integrating it into all our processes. In 2026, we will be conducting R&D to explore all e-commerce applications of AI. In 2026, we will integrate it into our offering.

§ B · CREW

The Two Faces
of Stellar.

You'll be exchanging with the founders. No relaying on strategic matters.

VB · FP · discover your drivers
Portrait of Volkier Bentinck
CREW FILE · LECTUREID · VB · 01
Co-founder · Branding & MarketingSTATUT · EN LIGNE

Volkier Bentinck

Volkier is co-founder of Stellar Projects, a digital marketing and e-commerce agency specializing in Shopify, which he launched in 2018 to support the growth of ambitious lifestyle brands. A serial entrepreneur in e-commerce, he is also behind Cabania, Superbon, and WeLoveBeauty. He is co-author of Creating Your Brand in the Age of AI, published in 2026.

Portrait of Florian POHL
CREW FILE · LECTUREID · FP · 02
Co-Founder · Technical Design & GrowthSTATUT · EN LIGNE

Florian POHL

Co-founder of Stellar Projects, Florian embodies a rare dual expertise: technical design and marketing levers. Before the agency, he launched several successful online brands. At Stellar, he spearheads creation and technical development to transform each project into a growth accelerator. Co-author of Creating Your Brand in the AI Era, published in 2026.

Book cover Create your brand in the AI era
§ C · STELLAR™ METHOD

Building Your Brand
in the Age of AI

A clear method for building a consistent, profitable, and resilient brand, with AI as your copilot.

§ D · CONTACT

Ready to make us
your Shopify agency?

Contact us. Response within 24 hours.

Describe your project

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