Automate Promotions & Marketing Campaigns on Shopify

Don't be left in the dark: our Shopify FAQ compiles Stellar's practical advice on e-commerce performance.

To automate promotions and marketing campaigns on Shopify, start by following these steps:

1. Choose a marketing automation app: Several apps are available on the Shopify App Store that allow you to automate marketing tasks. Among the most popular are Klaviyo, Marsello, and Omnisend. These apps offer advanced features to automate emails, SMS campaigns, and much more.
2. Set up automated emails: Once you've chosen an app, set up automated email sequences for:
   • new subscriber welcome
   • abandoned carts
   • customer loyalty
3. Use custom scripts: Shopify allows the use of custom scripts to automate discounts. For example, you can set up specific discounts for customers who reach a certain purchase threshold or for those who return after a long absence.
4. Integrate with advertising platforms: Connect your Shopify store with platforms like Google Ads and Facebook Ads to automate the creation and management of advertising campaigns based on user behavior on your site.
5. Analyze results: Use Shopify's analytics features and third-party apps to track the performance of your automated campaigns. Adjust and optimize your strategies based on the results obtained.

For example, an online clothing store used Klaviyo to automate its email marketing campaigns. With this app, they set up:

• a welcome email for new subscribers with a 10% discount on their first purchase.
• a series of emails reminding customers of their abandoned carts, with progressive incentive discounts.
• loyalty campaigns sending personalized emails to loyal customers with special offers.

In just six months, they saw a 30% increase in conversion rates and a significant improvement in customer loyalty.

For more information, consult the official Shopify documentation on Shopify Marketing.

Sources:
Shopify
Klaviyo
Omnisend