Create a blog on Shopify

Explore the Shopify universe with complete peace of mind thanks to our Shopify FAQ, written by Stellar: everything you need to know to customize your online store.

To create a blog on Shopify, follow these simple steps:

1. Access your Shopify dashboard.
2. In the left navigation menu, click on "Online Store".
3. Under "Online Store", click on "Blog posts".
4. Click the "Add blog post" button.
5. Fill in the required fields for your post, including:
   • Article title
   • Article content
   • Summary (optional)
   • Featured image (optional)
6. Categorize your article by selecting an existing blog or creating a new blog if needed.
7. Add tags to better organize and find your articles.
8. Select the visibility of your article (public, private, or on a specific date).
9. Click "Save" to publish your article.

Did you know that many Shopify merchants use blogs to tell their story and inform their customers about products? Take, for example, a small shop that sells handmade soaps. The owner decided to launch a blog to share skincare tips and homemade soap recipes. Here's how he structured his articles:

• Detailed guides on natural ingredients
• Customer testimonials explaining the benefits of the soaps
• Tutorial videos on the manufacturing process
• Articles on skincare trends

This blog not only helped increase traffic to the online store but also strengthened customer trust and engagement. According to a HubSpot report, companies that blog receive 55% more visitors to their website (source: HubSpot). To optimize your blog, it is often helpful to call upon the expertise of a Shopify agency.