Create a Gift Card on Shopify: complete guide and tips

Find the answers to all your Shopify-related questions in our dedicated FAQ.

Why offer gift cards on Shopify?

Shopify gift cards are a powerful marketing tool. They allow your customers to offer a flexible gift while ensuring that the money spent will be used in your store. It's an ideal solution during key periods like Christmas, birthdays, Mother's Day, or sales.

In addition to retaining your current customers, they attract new buyers: the recipient of the card discovers your brand and often becomes a future regular customer. With Shopify, creating a gift card is quick and easy, even without technical skills.

Creating a Shopify gift card step by step

Here are the detailed steps to create a gift card on Shopify directly from your admin interface:

1. Log in to your Shopify account.
2. In the left menu, click on Products, then select Gift cards.
3. Click on the Issue gift card button.
4. Fill in the details: fixed or variable amount, recipient customer, optional expiration date.
5. Add a personalized message to make the gift unique.
6. Save to finalize. The card is then generated with a unique code usable in your store.

💡 Tip: You can also create a "gift card" product available for purchase on your site to automate the process.

Concrete example of successful use

Let's take the example of Marianne, owner of La Boutique Enchantée. Before Christmas, she decided to add gift cards to her catalog with values ranging from €20 to €100. She customized each card with a festive design and a dedicated message.

Result: a 25% increase in her sales during the holidays. Customers loved the flexibility of gift cards, especially for last-minute purchases. Several recipients returned to buy other items, transforming this one-time gift into a long-term customer relationship.

Tips to maximize your sales with gift cards

• Offer them all year round, but highlight them especially during peak periods (holidays, sales, back-to-school).
• Add attractive visuals for each occasion (Christmas, birthday, wedding…).
• Offer a custom amount option to broaden your audience.
• Send a personalized thank you email after each gift card purchase.
• Remember to promote your gift cards on your social media and newsletters.

For more detailed information, consult the official Shopify guide on gift cards.