Create a collection on Shopify
To create a collection on Shopify, follow these simple steps:
- Log in to your Shopify account.
- In the left menu, click on Products, then select Collections.
- Click the Create collection button.
- Enter a title for your collection in the Title field.
- Add a detailed and attractive description in the Description field.
- Select the collection type (Manual or Automated):
- Manual: you add products yourself.
- Automated: Shopify automatically adds products based on the conditions you define.
- If you choose an automated collection, set the collection conditions (for example, "Price is greater than €20").
- Click Save.
To illustrate, let's take the example of a seller named Claude who manages a Shopify store specializing in vintage clothing. Claude decides to create a collection for his most popular items. He follows the steps listed above, choosing an automated collection with the condition "Total sales is greater than 100". This condition allows Shopify to automatically add all items that have exceeded 100 sales to this new "Vintage Best-sellers" collection. Thanks to this method, Claude observes an increase in sales because his customers can more easily find the most sought-after items. This simplified process not only saves him time but also helps maximize his store's appeal.
Claude has also decided to work with a Shopify agency to further optimize his online store.
Source: Shopify’s official documentation on creating collections.
L'AUTEUR
Volkier Bentinck
Volkier est co-fondateur de Stellar Projects, agence de marketing digital et e-commerce sur Shopify, qu’il a lancée en 2018 pour accompagner la croissance de marques lifestyle ambitieuses. Serial entrepreneur dans l’e-commerce, il est également à l’origine de plusieurs marques à succès : Cabania (lits cabanes), Superbon (cosmétiques solides) et la plateforme beauté WeLoveBeauty. Spécialiste du branding et du marketing digital, il met son expertise au service de projets à fort potentiel. Volkier est également co-auteur du livre "Créer sa marque à l'ère de l'IA", publié en 2026.
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