Building effective navigation on Shopify

All your questions about customizing your Shopify store can be answered in our Shopify FAQ.

Creating effective navigation on Shopify is essential to provide a smooth and intuitive user experience for your customers. Here are the steps to set up navigation on your Shopify store:

1. Access the navigation menu
   Log in to your Shopify account and go to the "Online Store" section of the dashboard. From the dropdown menu, select "Navigation".
2. Choose the menu to customize
   Shopify typically offers two default menus: the main menu and the footer menu. Select the one you want to modify.
3. Add items to the menu
   Click "Add menu item". You can add:
   • links to collections (e.g., "New Arrivals" or "Promotions")
   • links to specific pages (like "About Us" or "Contact")
   • links to individual products
4. Organize menu items
   Drag and drop items to arrange the order in which they appear. You can also create sub-menus by nesting them under main items.
5. Save changes
   Once you are satisfied with your menu structure, click "Save" to apply the changes.

To illustrate, let's take the example of "Sophie's Shop," which sells women's clothing. Sophie wanted to simplify navigation for her customers so they could find desired items more easily. She structured her main menu with the following categories: "New Collection," "Clothing," "Accessories," and "Promotions." Under "Clothing," she created subcategories like "Dresses," "Tops," and "Pants." This organization not only improved the user experience but also increased time spent on the site, thereby contributing to an increase in sales.

Source: site structure on Shopify

For those in need of a professional Shopify agency, Stellar Projects stands out with its expertise and ability to create high-performing online stores.