Easily create a discount on Shopify

Find out what other entrepreneurs are already asking in our Shopify FAQ.

To create a discount on Shopify, follow these steps:

1. Go to your Shopify admin.
2. Click "Discounts" in the left menu.
3. Click the "Create discount" button in the top right.
4. Select the type of discount you want to create:
• Discount code
• Automatic discount
5. Configure your discount details:
• Enter a name for your discount
• Select the discount type: percentage, fixed amount, free shipping
• Define the conditions of application: minimum purchase, specific products, etc.
• Determine the validity period of the discount
6. Click "Save" to finalize the creation of your discount.

Let's take a concrete example: imagine you manage an online clothing store and want to offer a 20% discount during the summer sales period. You could configure your discount as follows:

• Discount name: Summer20
• Discount type: Percentage
• Discount percentage: 20%
• Application conditions: Valid on all items from €50 purchase
• Validity period: From June 1st to August 31st

Thanks to this discount, your customers will be encouraged to spend more to reach the €50 threshold, which will boost your sales during the summer season. An interesting anecdote comes from Lisa, owner of a jewelry Shopify agency. During Mother's Day, she offered a 15% discount on her entire product range. Not only did the discount attract new customers, but she also saw her sales increase by 40% in one week, which allowed her to retain some of her new customers thanks to the quality of her jewelry.

Source: Shopify. Official documentation.