Create a customer segment on Shopify

To create a customer segment on Shopify agency, follow these steps to grow your business in a targeted and effective way:

1. Access your Shopify dashboard.
2. Click on "Customers" in the side menu.
3. Under the "All customers" tab, click on "Create segment".
4. Use the available filters to define the criteria for your segment. You can filter by:
   • Geographical location
   • Purchase history
   • Total order value
   • Account creation date
5. Name this segment so you can easily find it later.
6. Click on "Save segment".

Imagine you own an online clothing store and you want to target your most valuable customers for an email marketing campaign. You can create a specific segment for customers who have spent more than €500 in the last six months. To do this:

1. Access "Customers" from the Shopify dashboard.
2. Under "Create segment", select the "Purchase history" filter.
3. Set the time range to "Last 6 months" and enter "€500" as the minimum total order value.
4. Save this segment under the name "VIP Customers".

One of your customers, Claire, is a loyal customer who never misses your new arrivals. By specifically targeting her with exclusive offers for "VIP Customers", you can not only make her feel special but also encourage her to continue buying regularly from you. Claire recently received a custom offer for a 20% discount on the new collection, which led to an immediate purchase and a 5-star review on your site.

Reference: Shopify documentation