Shopify Customer Segmentation: Target to Sell More

A customer segment on Shopify is a way to categorize your customers based on specific criteria or behaviors. This allows you to personalize your marketing strategies and communications by targeting distinct groups of customers with tailored messages. Segments can be created based on various criteria, such as:

1. purchase history
   • customers who have purchased more than once
   • customers who placed their first order recently
2. total amount spent
   • customers who have exceeded a certain spending threshold
   • customers who have spent less than that threshold
3. website behavior
   • customers who have visited specific pages
   • customers who have added products to their cart but did not complete the order
4. geographic location
   • customers in certain regions or cities
   • customers in specific countries

For example, imagine an online store specializing in sports apparel. The owner decides to create a customer segment including only those who have purchased running shoes in the last six months. With this segment, the owner can send a specific newsletter that offers a new range of technical running socks. This personalization increases the relevance of the message and can lead to an increased conversion rate. Indeed, customers are more likely to be interested in products complementary to their recent purchase.

To learn more about customer segments, you can consult the official documentation of Shopify agency on this topic: Shopify Help Center - Customer Segmentation.