Leveraging customer surveys to improve your Shopify products

Your question has surely already been answered in our Shopify FAQ on customer relationship management.

To effectively use customer surveys to improve your products on Shopify, follow these steps:

1. Plan your objectives: Before launching a survey, clearly identify what you want to know. This may include:

• overall customer satisfaction with your products;
• customer preferences for new features;
• reasons for product returns or exchanges.

2. Create relevant questions: To get useful answers, ask specific and open-ended questions. For example:

• "What features of our product do you find most useful?";
• "Do you have any suggestions to improve our current product?";
• "How would you rate our customer service?".

3. Use integrated tools: Shopify offers apps like Google Forms, SurveyMonkey, and Typeform, which can be integrated directly into your store to simplify the collection of customer responses.

4. Analyze the results: Once responses are collected, analyze the data to identify trends and commonalities. This will help you understand your customers' real needs and expectations.

5. Implement changes: Use the information gathered to make concrete improvements to your products or services. Test these changes and continue to gather feedback for a continuous improvement process.

For example, a Shopify agency selling sports apparel used surveys to improve its products. Customers expressed that the pockets on running shorts were too small to hold a smartphone. Following this feedback, the company launched a new line of shorts with larger, zippered pockets. Sales of this new line increased by 20% in just three months, and customer feedback became much more positive [Shopify: How to do Market Research].