Set up triggers on Klaviyo

Are you ready to optimize your email marketing with Klaviyo? The key to maximizing the effectiveness of your campaigns lies in an often underestimated tool: triggers.

This step-by-step article shows you how to effectively configure your triggers to automate your marketing campaigns and deliver a personalized user experience.

Introduction

Klaviyo triggers are the invisible gears of your automated email campaigns. Without them, there's no cart recovery, no welcome sequence, no intelligent customer loyalty. HubSpot (2024) reminds us that automatically triggered emails generate an average of 70% more open rates compared to standard sends.

Definition of Klaviyo Triggers

A Klaviyo trigger is a condition that automatically activates an email send. Example: an abandoned cart triggers a personalized reminder email. Result: more recovered sales and a better user experience.

Why configure triggers?

Triggers work 24/7. They automate your sequences and optimize your conversions. Campaign Monitor (2023) highlights that triggered workflows increase average revenue per email by 320%. Example: a fitness store halved its abandoned carts after setting up a simple recovery trigger.

Types of Triggers Available

Behavioral Triggers

Email opens, clicks, purchases... These signals allow you to target the most engaged customers. Observed result for a client: +25% CTR on campaigns segmented by behavioral triggers.

Event-based Triggers

Birthdays, sign-ups, prolonged inactivity... So many opportunities to create a personal relationship. Example: a fashion brand doubled its sales on customer birthdays thanks to a personalized discount trigger.

Steps to Configure Your Klaviyo Triggers

1. Identify key actions: e.g., abandoned cart, first order.
2. Create your segments: target only relevant contacts.
3. Configure in the Flows tab: use pre-defined triggers or create your own.
4. Test and adjust: analyze your results and optimize continuously.

👉 Concrete example: an e-commerce store configured an "add to cart without purchase" trigger → reminder email + 10% off offer after 30 mins → +30% conversions in 1 month.

Best Practices

• Define precise criteria to avoid unnecessary triggers.
• Personalize your emails based on the action (e.g., abandoned cart content).
• Optimize continuously: behaviors evolve, so should your triggers.

One client doubled their open rate simply by adjusting their triggers according to their audience's engagement hours.

Recent Resources

• HubSpot Email Marketing Stats 2025
• Campaign Monitor Email Trends 2023
• Official Klaviyo Blog