Create an email marketing campaign with Klaviyo

Open a new path for your business and move towards successful marketing with Klaviyo, an email marketing platform highly praised by experts. In a competitive world where every click counts, don't settle for less: use Klaviyo to boost your brand, build customer loyalty, and increase your sales.

Introduction

Email marketing remains one of the most profitable channels: according to the Litmus 2024 report, every euro invested yields an average of €38. Klaviyo, with its advanced segmentation and automation features, has become the tool of choice for ambitious e-commerce businesses. Whether you're a small business or an established brand, it helps you create personalized, high-impact campaigns.

Anecdote & Testimonial

One of my e-commerce clients saw their customer base grow by +30% in 3 months after using Klaviyo. Email personalization and precise targeting played a decisive role.

"I'm impressed by Klaviyo's ease of use and results. Segmentation and personalization have transformed our performance." – Stellar Projects Client

Expert Commentary & Use Case

HubSpot Email Trends 2024 studies confirm that personalization can increase click-through rates by over 26%. Klaviyo excels precisely in this area: intelligent automation, re-engagement scenarios (abandoned cart, post-purchase, re-engagement), and detailed reporting.

Example: a sneaker store can target only customers who have already purchased running shoes and offer them a new model. Result: more conversions and better loyalty.

Step 1: Klaviyo Account Setup

Creating a Klaviyo account is simple but strategic. This step lays the foundation for high-performing campaigns. Carefully fill in your company data: name, website, address, and legal information, to strengthen your credibility.

Next, import your contact lists or create new ones. According to the DMA Consumer Email Report 2023, businesses that segment their lists see +760% email-related revenue compared to those that don't.

Step 2: Campaign Creation

With Klaviyo, you can launch different types of campaigns: newsletters, promotions, retention emails, or re-engagement. Its drag-and-drop editor facilitates the creation of visually appealing and mobile-optimized emails.

• An eye-catching subject line (+50% open rates with personalization, Campaign Monitor 2023).
• Clear content with visible CTAs.
• Engaging visuals consistent with the brand identity.

Step 3: Target Audience Segmentation

Segmentation is Klaviyo's secret weapon. Rather than sending the same message to everyone, segment your audiences based on:

• Purchase history
• Location
• Engagement frequency
• Product preferences

Example: a sports store can target regular athletes and occasional practitioners differently. Result: relevant content and better conversion rates.

Step 4: Campaign Planning and Sending

Planning directly impacts your results. GetResponse 2024 data shows that emails sent on weekends average 14% more opens. Test your times and adjust frequency to avoid saturation.

Tip: always perform an A/B test (subject line, design) before a mass send. This can improve your results by 20 to 30%.

Recent Resources

• Litmus Email Marketing Report 2025
• HubSpot Email Marketing Statistics 2024
• Campaign Monitor Trends 2025