Create an email template with Klaviyo

Dive into the world of email marketing: from choosing the right tool to creating a compelling email template that reflects your brand image. We're exploring Klaviyo, a valuable ally for any business looking to appear professional and consistent in their recipients' inboxes.

According to the Litmus Report 2025, 70% of consumers state they judge a brand's credibility based on its emails. A well-designed template is therefore not an option; it's a factor of trust and conversion.

Introduction

When I started in digital marketing, creating an email template was a real headache: multiple software, inconsistent results, inflexible designs… Then I discovered Klaviyo, and things changed. Today, from startups to major brands, everyone uses it for their campaigns.

The Role of Email Templates

A good template is not limited to design: it embodies the brand image, streamlines communication, and increases conversions. A craftswoman client I worked with saw her sales soar after deploying a series of consistent templates on Klaviyo. Result: +25% repurchases in 6 months.

As HubSpot Email Trends 2024 reminds us, visual consistency in emails can improve brand recall by 80%.

Preliminary Steps

• Define a clear objective (promotion, product launch, customer loyalty).
• Gather content (logo, HD images, optimized texts, links).
• Prepare the structure to save time in the Klaviyo editor.

Ignoring these steps often leads to delays and inconsistencies. Good preparation = an effective template.

Creating the Template on Klaviyo

Klaviyo's editor is simple and powerful: drag-and-drop, color adjustment, integration of logos and CTAs. Even without technical skills, you can create an impactful and responsive email. Campaign Monitor (2023) highlights that 46% of emails are opened on mobile → a template must be optimized for mobile-first.

Personalization and Dynamic Variables

Klaviyo allows you to integrate dynamic variables: first name, purchase history, product recommendations. This level of personalization can increase CTR by 29% according to the DMA 2023.

Example: a clothing store can automatically recommend a new collection to customers who purchased a previous line, with their first name in the email subject line → enhanced conversion and increased loyalty.

Testing and Optimization

• Preview on multiple devices (desktop, mobile, webmails).
• Send internal tests to check links and images.
• Analyze statistics (open rate, CTR, unsubscribe rate).

According to GetResponse 2024, brands that consistently test their campaigns see an average improvement of 18% in their results.

Conclusion

Creating an email template on Klaviyo is not limited to aesthetics: it's a strategic lever to strengthen your image, improve your conversions, and retain your customers. Between personalization, consistency, and continuous optimization, Klaviyo offers you a lasting competitive advantage.

Recent Resources

• Litmus Email Marketing Trends for 2025
• HubSpot Email Statistics 2024
• Campaign Email marketing for small businesses 2025