12 février 2025

Shopify Pricing 2026: Plan and Fee Comparison

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Shopify Pricing 2026: clear and up-to-date comparison. With Shopify, it's possible to create an online store in just a few clicks. The platform's promise is to offer any merchant the ability to launch an e-commerce site without advanced technical knowledge. Shopify is a very accessible SaaS e-commerce software, manageable by most. However, the service is not free. Creating an e-commerce site on Shopify has a cost, which depends on the selected subscription. Customers can choose between the Basic, Grow, or Advanced plans. All of them offer different prices and features. How much does Shopify cost in 2026? We provide you with the updated Shopify prices in € and card fees / commissions. Here is our exhaustive guide to the Shopify platform.

tarif shopify 2026 : tout ce qu'il faut savoir sur les plans et commissions

Create your online store with Shopify

Shopify has over a million active users worldwide. This e-commerce CMS has become, over the years, one of the main references for creating online stores. This SaaS solution is very easy to use: any e-merchant, even with very basic computer knowledge, can launch their project without friction. All that's needed is to configure the various technical aspects (updates, server, domain name, etc.) to have a site ready to sell.

The only difficulty sometimes lies in page customization and conversion optimization. This is where a specialized Shopify agency comes in: to go beyond simple setup, to build a high-performing store consistent with your brand identity.

What are Shopify's prices in 2026?

In France, the Shopify 2026 prices for monthly payment are: Basic €33 / month, Grow €88 / month, Advanced €384 / month. For annual payment, you save 25%: Basic €27 / month, Grow €79 / month, Advanced €289 / month. Additional fees may apply depending on the options and apps installed. Shopify also offers a welcome offer of €1 / month for 3 months for new merchants.

Shopify: three plans, three prices

Shopify offers three main plans, with different features and prices tailored to each stage of your business's development.

Shopify Basic

Monthly: €33 / month | Annual (–25%): €27 / month

  • Unlimited physical or digital product sales.
  • E-commerce website + blog, manual orders, shipping labels.
  • 24/7 support (chat).
  • Free SSL certificate, discount codes, and gift cards.
  • Up to 10 inventory locations.

Card rate from 1.5% + €0.25 (Shopify Payments); 2% if third-party payment service provider.

Shopify Grow

Monthly: €88 / month | Annual (–25%): €79 / month

Includes all Basic features, plus:

  • 5 staff accounts.
  • More comprehensive reports, additional automations.
  • Up to 10 inventory locations.

Card rate from 1.3% + €0.25; 1% if third-party payment service provider.

The Grow plan often represents the best balance for a growing store: it provides access to Shopify Flow automations and standard reports, essential for serious business management. If you are hesitating between Basic and Grow, read our guide on the real costs of a Shopify store to properly calibrate your overall budget.

Shopify Advanced

Monthly: €384 / month | Annual (–25%): €289 / month

  • Advanced reports and extended features.
  • 15 staff accounts.
  • Up to 10 inventory locations.
  • Third-party calculated shipping rates.
  • Local online stores per market.

Card rate from 1.1% + €0.25; 0.6% if third-party payment service provider.

Characteristics of the different plans

The three plans offered by Shopify do not provide the same features. Here is a summary table of the main features available with the Basic, Grow, and Advanced offers.

Features

Basic

Grow

Advanced

Creation of an e-commerce website and a blog

Yes

Yes

Yes

Number of products to create

Unlimited

Unlimited

Unlimited

Number of staff accounts

5

15

24/7 support (chat)

Yes

Yes

Yes (enhanced)

Multi-channel selling (marketplaces, social networks)

Yes

Yes

Yes

Inventory locations

Up to 10

Up to 10

Up to 10

Manual order creation

Yes

Yes

Yes

Discount codes and gift cards

Yes

Yes

Yes

Free SSL certificate

Yes

Yes

Yes

Abandoned cart recovery

Yes

Yes

Yes

Report generation

Yes, basic

Yes, standard

Yes, advanced

Third-party calculated shipping rates

Yes

Local stores per market

Yes

E-commerce automation

Yes

Yes

Additional options

On Shopify, it is possible to select options that can be advantageous depending on the size of the company and the ambition of the e-commerce project.

Shopify Plus for large businesses

Shopify Plus is a solution designed for brands with high sales volumes and businesses with complex structures. 2026 Price: from €2,100 / month (3-year commitment). With Shopify Plus, it is possible to take advantage of advanced features: 200 inventory locations, multiple markets, native B2B, fully customizable checkout, unlimited staff accounts, and priority 24/7 phone support. To understand if Shopify Plus is relevant for your business, consult our comparison Shopify vs Shopify Plus.

Starter, the option for new sellers

Conversely, new e-merchants can opt for the Starter option. Price: €5 / month. This option is for people who have products to sell but do not yet have a brand or website. They can simply add a photo and a brief description of the product or service sold on Starter to get started.

Starter allows e-merchants to:

  • manage their orders in one place on an admin interface;
  • analyze data from sales;
  • ask questions to an assistant.

Apps

To add additional functionalities, it is possible to download applications from the Shopify App Store. Many of them are free, but others are paid and have prices ranging from $7 to over $60 per month. Their cost will therefore need to be integrated into the monthly plan price in your overall budget.

Focus on additional costs to anticipate

When creating their e-commerce site, the owner must also anticipate other costs, in addition to the fees for their Shopify plan. Specifically, they must purchase a domain name. Through Shopify, starting prices are generally around ten euros per year depending on the extension. A budget for potential email accounts should also be considered.

On Shopify, many themes are free. If the entrepreneur is looking for a differentiating design, they can visit the Shopify theme store and acquire a premium design. Theme prices range from $60 to nearly $200. For a complete overview of the budget to plan for — theme, applications, custom development — consult our detailed guide on the cost of creating a Shopify site.

Finally, for some plans, there are payment gateway fees or credit card payment fees. These charges apply if the site owner offers credit card or PayPal payment to their customers, and vary depending on the selected subscription.

Monthly vs. Annual Prices (–25%)

Plan

Monthly Payment

Annual Payment (–25%)

Basic

€33 / month

€27 / month

Grow

€88 / month

€79 / month

Advanced

€384 / month

€289 / month

Plus

from €2,100 / month

from €2,100 / month (3-year commitment)

Card Fees & Commissions per Plan

Here are the online card rates via Shopify Payments in France and the commission applied if you use a third-party payment service provider (Stripe, PayPal, etc.).

Plan

Online Card Rate (Shopify Payments)

Third-Party Provider Commission

Basic

1.5% + €0.25

2%

Grow

1.3% + €0.25

1%

Advanced

1.1% + €0.25

0.6%

Plus

Rates negotiated based on volume

Rates negotiated based on volume

The choice of Shopify plan therefore depends as much on the monthly budget as on the expected transaction volume: for large volumes, the reduction in commissions on Advanced can quickly offset the price difference with Grow. To choose the right plan and build a truly high-performing store, the guidance of a Shopify expert often makes the difference from the outset.

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Questions fréquentes

Pour un premier lancement, le plan Basic est généralement suffisant. Les formules Grow et Advanced deviennent pertinentes lorsque le site prend de l’ampleur et nécessite plus d’options ou d’automatisations.

Oui. En choisissant l’abonnement annuel, Shopify applique environ 25 % de réduction. Une solution intéressante si vous comptez rester sur la plateforme au moins un an.

Non. Les frais liés aux paiements (via Shopify Payments ou un prestataire externe) s’ajoutent au coût mensuel du forfait.

Tous permettent de vendre en ligne avec un site complet. Grow ajoute plus de comptes employés et des rapports avancés, tandis que Advanced propose des outils de reporting très détaillés et des calculs de frais d’expédition par transporteur.

Oui, vous pouvez passer à un plan supérieur ou inférieur. En cas de paiement annuel, il faut simplement vérifier les conditions de prorata ou d’engagement.

Shopify Plus est réservé aux grandes marques ou aux sites avec fort trafic et ventes internationales. Les prix commencent à plusieurs milliers de dollars par mois selon le contrat.

Elle permet de vendre sur les réseaux sociaux ou via un lien direct sans créer de site complet. Pour un e-commerce structuré, un plan supérieur sera nécessaire.

Certaines sont gratuites, mais beaucoup coûtent entre 7 € et 60 € / mois. Le budget dépendra des fonctionnalités souhaitées.

Oui, les taux de Shopify Payments diminuent avec les forfaits les plus chers, ce qui peut réduire vos frais sur le long terme.

Oui, Shopify gère entièrement l’hébergement, la sécurité, les mises à jour et le certificat SSL.

Oui, mais Shopify applique alors des frais supplémentaires pour utilisation d’un prestataire tiers.

Shopify propose parfois des offres limitées (essai prolongé, tarifs réduits). Ces promotions varient dans le temps.

Additionnez l’abonnement (en préférant l’annuel), les frais de paiement, le coût des apps, du domaine, du thème et vos actions marketing.

En évaluant vos besoins en fonctionnalités, vos volumes de ventes et votre stratégie à moyen terme. Un expert Shopify peut vous conseiller objectivement.

Photo de Bentinck

L'AUTEUR

Volkier Bentinck

Volkier est co-fondateur de Stellar Projects, agence de marketing digital et e-commerce sur Shopify, qu’il a lancée en 2018 pour accompagner la croissance de marques lifestyle ambitieuses. Serial entrepreneur dans l’e-commerce, il est également à l’origine de plusieurs marques à succès : Cabania (lits cabanes), Superbon (cosmétiques solides) et la plateforme beauté WeLoveBeauty. Spécialiste du branding et du marketing digital, il met son expertise au service de projets à fort potentiel. Volkier est également co-auteur du livre "Créer sa marque à l'ère de l'IA", publié en 2026.

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