In brief
- Shopify Pricing 2026, three standard plans: Basic at €33/month, Grow at €88/month, Advanced at €384/month (with monthly billing).
- Two additional options: Starter at €5/month to sell without a website, Shopify Plus starting at €2,100/month for high-volume brands.
- Annual billing offers a 25% discount, ranging from €27 to €289/month depending on the plan.
- The true budget for a Shopify project combines four pillars: subscription, initial setup, apps (often €200 to €400/month), and transactional commissions.
- The total project budget ranges from less than €500 (self-taught with a free theme) to over €100,000 (Shopify Plus agency with custom development).
Shopify will offer three main plans in 2026: Basic at €33/month, Grow at €88/month, and Advanced at €384/month with monthly billing. Additionally, there's Starter at €5/month for new sellers without a website, and Shopify Plus starting at €2,100/month for high-volume brands. However, these subscription fees represent only a fraction of the real budget for an e-commerce project: between apps, initial setup, transaction fees, and hidden costs, a Shopify project can actually range from a few hundred euros to tens of thousands depending on your ambitions.
This guide details the three standard plans, the true total cost of a project, five budget ranges based on your profile, the crossover thresholds between plans based on your revenue, and the hidden costs to anticipate before starting. For projects that move beyond the launch phase and seek support, our guide Shopify Partner, missions and costs in 2026 complements the budget analysis with the question of which provider to choose.
Table of Contents
Creating your online store with Shopify
Shopify has over a million active users worldwide. This SaaS e-commerce platform has established itself as the benchmark for launching an online store: it manages hosting, security, updates, backups, and domain names. An e-merchant with minimal IT knowledge can launch their project without any technical obstacles.
This ease of access comes at a transparent subscription cost, to which are added items that merchants often forget to budget for: theme customization, applications, transaction fees, and agency support when the store reaches a certain maturity. This guide covers all of these.
What are Shopify prices in 2026?
Here are the official prices applied in France as of April 1, 2026, in euros including VAT, for monthly billing:
- Shopify Basic: €33/month
- Shopify Grow: €88/month
- Shopify Advanced: €384/month
For annual billing, Shopify applies a discount of approximately 25%:
- Shopify Basic Annual: €27/month
- Shopify Grow Annual: €79/month
- Shopify Advanced Annual: €289/month
Shopify regularly offers a trial offer at €1/month for 3 months for new merchants. This promotion allows you to test the platform without investment, but be aware: after 3 months, billing reverts to the full price, so you need to anticipate this increase in your budget.
Shopify Basic, Grow, Advanced: the three plans in detail
Shopify Basic, for starting out or small volumes
The Basic plan at €33/month covers the essentials for launching a functional store. It includes unlimited physical or digital product sales, a complete e-commerce site with an integrated blog, manual orders, shipping labels, 24/7 chat support, an SSL certificate, discount codes, gift cards, and up to 10 inventory locations.
Regarding payment fees: 1.5% + €0.25 per transaction via Shopify Payments, or an additional 2% commission if you use a third-party payment provider (Stripe, PayPal, etc.).
Shopify Grow, the right balance for a growing store
The Grow plan at €88/month is the one we most often recommend to our clients. It adds to Basic: 5 staff accounts (essential as a team grows), more comprehensive reports for serious activity management, Shopify Flow automations (reminders, internal notifications, automated stock management), and enhanced checkout processing.
Regarding fees: 1.3% + €0.25 via Shopify Payments, 1% via third-party. It's often from Grow that a store begins to truly professionalize its management.
Shopify Advanced, for volumes and advanced reporting
The Advanced plan at €384/month is aimed at brands that require advanced reports, 15 staff accounts, third-party shipping cost calculations (UPS, DHL at negotiated rates), and local online stores per market via Shopify Markets.
Regarding fees: 1.1% + €0.25 via Shopify Payments, 0.6% via third-party. The savings on commissions become significant once your revenue exceeds €500,000 annually.
Comparative table of features by plan:
| Feature | Basic | Grow | Advanced |
|---|---|---|---|
| E-commerce site and blog | Yes | Yes | Yes |
| Number of products | Unlimited | Unlimited | Unlimited |
| Staff accounts | 2 | 5 | 15 |
| 24/7 chat support | Yes | Yes | Yes, priority |
| Multi-channel selling | Yes | Yes | Yes |
| Inventory locations | Up to 10 | Up to 10 | Up to 10 |
| Promo codes and gift cards | Yes | Yes | Yes |
| Free SSL certificate | Yes | Yes | Yes |
| Abandoned cart recovery | Yes | Yes | Yes |
| Reports | Basic | Standard | Advanced and customizable |
| Shopify Flow | No | Yes | Yes |
| Third-party carrier shipping rates | No | No | Yes |
| Local stores by market | No | No | Yes |
The true total cost of a Shopify project
The Shopify subscription represents only a portion of an e-commerce project's budget. To plan correctly, you must consider four distinct pillars that add up.
Pillar 1: the monthly subscription. This is the visible part, from €33 to €384/month for a standard plan, or €2,100/month and more for Shopify Plus. This is the irreducible recurring cost of the platform.
Pillar 2: site creation or redesign. Theme installation, graphic customization, content integration, product taxonomy setup, SEO structure. This item ranges from zero euros (self-taught with a free theme) to several tens of thousands of euros for a custom agency solution.
Pillar 3: applications. A professional Shopify setup typically combines 8 to 15 paid applications: email marketing, customer reviews, upsells, SEO, tracking, shipping, inventory management. The typical budget is between €100 and €400/month for apps on a well-functioning store. Some apps like Klaviyo become expensive as the contact base grows. To find out which ones are truly worth the cost, consult our selection of the best Shopify apps in 2026.
Pillar 4: transactional commissions. These apply to each sale and vary depending on the plan and chosen payment method. For a store with an annual turnover of €500,000, these commissions can represent €5,000 to €10,000/year. This is precisely why moving from Grow to Advanced becomes profitable at a certain volume.
To seriously budget, you must therefore add these four pillars, not just look at the advertised price.
5 budget ranges for creating your store
Here's how the overall budget for a Shopify project is structured, from self-taught to enterprise project, based on the projects our agency has been supporting since 2018.
| Project Budget | For whom | Typical Deliverable |
|---|---|---|
| €0 to €500 | Self-taught, side project, product test | Shopify Basic setup, free Dawn theme, 5 to 10 products, standard checkout |
| €500 to €7,500 | Small brand, freelancer, structured project | Premium theme (€150 to €400), light customization, basic SEO setup, 3 to 4 essential apps |
| €7,500 to €15,000 | Ambitious SMB professionalizing | Standard Shopify agency, adapted theme or template, structured SEO, 6 to 8 apps, email marketing integration |
| €15,000 to €30,000 | Growing e-commerce SME or DNVB | Shopify Expert agency, custom template, CRO, full stack, GA4 tracking, first Klaviyo flows |
| €30,000 to €100,000+ | Scale-up, established brand, Plus project | Shopify Plus, custom development, ERP integrations, multi-stores, internationalization, B2B |
These ranges cover the initial setup cost excluding subscription. They do not include media budget (Google Shopping, Meta Ads) or recurring app and subscription costs that continue each month thereafter. To structure a paid acquisition strategy once the store is launched, our Google Shopping guide for Shopify lays the groundwork for the most profitable channel in 2026.
Which plan to choose based on your turnover?
The question every merchant seriously asks after the first six months: when does my current plan become suboptimal? Here are the crossover thresholds we observe in practice, based on the store's annual turnover.
From €0 to €100,000 annual turnover: Shopify Basic is sufficient. The additional cost of Grow (€55/month, or €660/year) is not amortized by the commission savings at this volume. Stick with Basic, focus on growth.
From €100,000 to €500,000: Shopify Grow becomes relevant. Shopify Flow automations, standard reports, and lower commissions (from 1.5% to 1.3%) pay for themselves. From €200,000 turnover, Grow is almost systematically more profitable than Basic.
From €500,000 to €1,500,000: Shopify Advanced becomes profitable. The €296/month difference from Grow is quickly recouped by commission savings (from 1.3% to 1.1%) and negotiated third-party shipping rates. The precise crossover threshold depends on your average order value and the proportion of shipping in your turnover.
Beyond €1,500,000 turnover, or B2B/multi-store needs: Shopify Plus is essential. Exclusive features (Launchpad, advanced Flow, Scripts, customizable checkout, 10 included stores, native B2B) transform the platform into a scaling tool.
The switch is never mechanical. It also depends on your sector (different margins), your product mix (digital vs physical), and your internationalization ambitions. The thresholds above are benchmarks, not absolute rules. For support in this transition, our guide on how to choose a Shopify expert details the selection criteria for an agency suited to your level of maturity.
Shopify Plus and Starter: additional options
Shopify Plus, for high-volume brands
Shopify Plus starts at €2,100/month in 2026, typically with a 3-year contractual commitment, and a pricing model that shifts to a percentage of revenue (approximately 0.25% of revenue) beyond $800,000 in monthly volume. This plan is for high-volume brands, companies with complex structures, or those with B2B or multi-store needs.
Exclusive features include 200 inventory locations, multiple markets, native B2B offering, fully customizable checkout via Checkout Extensibility, unlimited staff accounts, and priority 24/7 phone support. To assess if this switch is justified for your project, consult our complete Shopify Plus guide 2026.
Shopify Starter, to sell without creating a site
Shopify Starter at €5/month is the minimal option, without an e-commerce site. It allows selling on social media, via direct link, or through an embedded buy button on an existing blog. Adding products, photos, and descriptions is done via a simple administrative interface. For structured e-commerce, a Basic plan will quickly be necessary: Starter is an entry point for testing, not for building.
Applications and customization
Shopify offers over 8,000 applications in its App Store. Many are free, but most professional tools are paid, with prices ranging from $7 to over $500/month depending on complexity and volume. For a store that generates revenue, it is common to accumulate a stack of apps costing €200 to €400/month.
The most frequent categories: email marketing (Klaviyo), customer reviews (Judge.me, Loox), tracking (Triple Whale, Elevar), upsells (Bold, Rebuy), SEO (SEO Booster, JSON-LD), product feed management for Google Shopping, inventory and 3PL. These costs should be integrated from the beginning of the project, not discovered after 6 months. To structure email marketing from launch, our complete Klaviyo on Shopify guide details the technical integration and the flows to activate first.
Hidden Shopify costs to anticipate
Beyond the subscription, several expense items are systematically underestimated by merchants who are starting out. Anticipating them allows for building a realistic budget and avoiding unpleasant surprises as early as the second or third month.
- Domain name: approximately €10 to €15/year via Shopify or an external registrar.
- Premium theme: €150 to €400 one-time. Many merchants start with Dawn (free) then migrate to a paid theme after six months when the design becomes a barrier to conversion.
- Paid Apps: €100 to €400/month depending on the stack. Klaviyo starts at $45/month but quickly increases to $150 to $300/month once the contact base exceeds 5,000.
- Exchange and Multi-Currency Fees: 2% applied by Shopify Payments on foreign currency sales. Invisible but real as soon as you sell internationally.
- European VAT OSS and IOSS: If you sell abroad within the EU or from outside the EU, you must manage specific tax regimes. Often outsourced to an accountant or via dedicated apps (€30 to €100/month).
- SMS Marketing: €0.06 to €0.10 per SMS in France via Klaviyo SMS or equivalent. Invisible in the subscription, but can represent several hundred euros/month on an active abandoned cart flow.
- Third-Party Commissions: If you use Stripe or PayPal instead of Shopify Payments, Shopify adds an additional 0.6% to 2% commission depending on your plan. This is often the most silent extra cost.
- Support Agency: Initial creation, CRO optimization, SEO, paid acquisition. Variable budget but structuring once the store exceeds €500,000 in revenue.
The practical rule we apply: for every euro of Shopify subscription, count 2 to 4 euros of recurring ancillary costs for a truly operational store. Before investing more in acquisition, it is often more profitable to optimize conversion. Our article on Shopify store conversion rate lists the 25 levers to test first.
Monthly or Annually: Comparison and Reduction
Shopify applies approximately a 25% discount on the annual subscription compared to monthly payments. The calculation is simple: if you plan to stay on the platform for at least one year (which is the case for 95% of merchants who choose it), annual payment is systematically more profitable.
| Plan | Monthly | Annually (monthly equivalent, -25%) | Annual Savings |
|---|---|---|---|
| Basic | €33/month | €27/month | €72/year |
| Grow | €88/month | €79/month | €108/year |
| Advanced | €384/month | €289/month | €1,140/year |
| Plus | from €2,100/month | Negotiated multi-year commitment | Variable by contract |
A word of caution: for annual billing, Shopify bills the year in advance. You must therefore have the available cash flow. For a store still hesitating between platforms, monthly is safer for the first three months.
Card Fees and Commissions by Plan
Payment fees are an often underestimated expense. They apply to each transaction and vary depending on the chosen plan and payment method used.
| Plan | Online Card via Shopify Payments | Third-Party Provider Commission (Stripe, PayPal...) |
|---|---|---|
| Basic | 1.5% + €0.25 | 2% |
| Grow | 1.3% + €0.25 | 1% |
| Advanced | 1.1% + €0.25 | 0.6% |
| Plus | Negotiated rates based on volume | Negotiated rates based on volume |
The practical lesson: enable Shopify Payments whenever possible in France. If you use Stripe or PayPal in parallel, Shopify applies the additional commission above. For a store with €500,000 in revenue, the difference between Basic and Advanced represents approximately €2,000/year in savings on commissions alone, more than enough to offset the additional subscription cost.
Frequently Asked Questions
Is Shopify free?
No, Shopify is not free. The platform offers a trial for €1/month for 3 months, then the subscription reverts to the full price (€33 to €384/month depending on the plan). There is no permanent free version of Shopify, unlike WooCommerce which is technically free but involves other costs (hosting, maintenance, developer).
How to pay for Shopify?
Shopify subscriptions can be paid by credit card, PayPal in some countries, or direct debit depending on the region. Payment renews automatically each month or year. Transaction fees are deducted directly from your sales before being deposited into your bank account.
Which Shopify plan to choose?
Basic is suitable for up to €100,000 in annual revenue. Grow is relevant for between €100,000 and €500,000, especially for its Shopify Flow automations. Advanced becomes profitable above €500,000 thanks to reduced commissions. Shopify Plus is necessary above €1.5M in revenue or for B2B, multi-store, or multi-country needs.
Which Shopify subscription is best for starting out?
For a first launch, the Basic plan is generally sufficient. The Grow and Advanced plans become relevant when the site expands and requires more staff accounts, automations, or reporting.
Is there a price difference between monthly and annual billing?
Yes. Shopify applies approximately a 25% discount on the annual subscription. This is an attractive option if you plan to stay on the platform for at least one year. Be aware that annual billing is done in one lump sum.
Do the displayed prices include card payment fees?
No. Payment-related fees (via Shopify Payments or an external provider) are added to the monthly plan cost. They must be calculated separately based on your sales volume and the payment method used.
How do Basic, Grow, and Advanced differ?
All allow you to sell online with a complete website. Grow adds 5 staff accounts, standard reports, and Shopify Flow automations. Advanced offers 15 accounts, customizable advanced reports, and third-party carrier shipping rate calculations.
Can I change my plan during my subscription?
Yes, you can upgrade or downgrade your plan at any time. For annual payments, check the prorated or commitment terms. Upgrading to a higher plan is often prorated favorably.
Who is Shopify Plus for and what is its price?
Shopify Plus is reserved for large brands or sites with high traffic and international sales, starting from €2,100/month. Above a certain revenue threshold, pricing transitions to a percentage of revenue (approximately 0.25%).
Is the Starter offer at €5 sufficient for selling?
Starter allows you to sell on social media or via a direct link, without creating a full website. For structured e-commerce, a higher plan will quickly be necessary.
What is the average price of a Shopify app?
Some apps are free, but many cost between €7 and €60/month. Professional apps (Klaviyo, Judge.me, Triple Whale) can go up to €150 to €500/month depending on volume. For a professional store, the average app budget is €200 to €400/month.
Do payment commissions change depending on the plan?
Yes. Shopify Payments rates decrease with the more expensive plans: from 1.5% (Basic) to 1.1% (Advanced). For high volume, this difference can justify upgrading your plan.
Are hosting and security included in the subscription?
Yes, Shopify fully manages hosting, security, updates, and SSL certificates. This is one of the big differences from self-hosted solutions like WooCommerce or PrestaShop.
Can I use another provider like Stripe or PayPal?
Yes, but Shopify then applies additional fees for using a third-party provider (0.6% to 2% depending on the plan), in addition to the provider's own fees.
Are there any special promotions or discounts?
Shopify regularly offers a trial for €1/month for 3 months. Seasonal promotions exist occasionally. Offers vary over time.
How to calculate your total Shopify budget for a year?
Add up the annual subscription (cheaper), payment fees on your estimated volume, the cost of monthly apps, domain name, theme, and your marketing actions (Google Ads, Meta Ads, email marketing). On average, allow 2 to 4 euros in ancillary costs for every euro of subscription.