In brief
- Shopify Plus is the enterprise version of Shopify. It starts at $2,300 per month on a 3-year commitment ($2,500 on 1 year), or about €2,000 depending on the exchange rate.
- Above roughly $800,000 in monthly sales, the subscription switches to a variable fee indexed to revenue, in the range of 0.35 to 0.40%.
- The real argument for Shopify Plus is native B2B. For a brand that wants to grow wholesale, it is hard to do better with apps. That is what justified our biggest Plus project: MINI electric bikes, for BMW.
- Lower fees rarely justify the move on their own. The license gap with Advanced is about €20,000 per year, and it takes a very high sales volume to offset it through payment savings alone.
- Several historical arguments are no longer exclusive in 2026: Shopify Flow and an entry level of B2B are available on Basic, Grow and Advanced, and Shopify Markets handles international sales from a single store. Shopify Scripts were shut down on June 30, 2026.
- The license is only part of the budget, but a Plus project does not necessarily cost more in services: at Stellar Projects, a certified Shopify Plus Partner agency, our day rate is fixed, €800 per day whatever the project, and the budget follows your brief.
Updated September 24, 2026 by Volkier Bentinck. Sources: official Shopify Plus pricing, Shopify plan pricing and Shopify changelog.
Your store is past the million-euro mark, you are preparing a B2B channel or an international expansion, and your team is starting to hit the limits of Shopify Advanced? That is exactly when the Shopify Plus question comes up. And it is also when bad decisions get expensive: moving to Plus too early means paying five times the price of Advanced for features no one uses. Moving too late means letting margins slip away and cobbling together workarounds.
At Stellar Projects, a certified Shopify Plus Partner agency based in Paris, we help brands with this choice and with their Plus projects, including MINI electric bikes for BMW. This guide reflects what we see in the field, including when our advice is to stay on Advanced.
This guide brings together everything you need to decide: a comparison of the four Shopify offers, the real price of Plus beyond the subscription, the features that are truly exclusive in 2026 (and those that no longer are), the cases where the investment pays for itself, and how to choose a certified Shopify partner to run the project. For the standard plans in detail, our page on Shopify pricing 2026 complements this guide.
Contents
Shopify Plus in 5 key figures
Five figures are enough to position Shopify Plus against the standard plans.
- $2,300 per month: the entry price on a 3-year commitment, versus $2,500 on 1 year. Shopify displays this price in dollars, including on its French website.
- 10 stores: the main store and 9 expansion stores are included in the subscription. Each additional store costs $300 per month.
- 200 inventory locations, versus 10 on Basic, Grow and Advanced.
- 0.2% transaction fees when you use a third-party payment gateway, versus 0.6% on Advanced and 2% on Basic.
- Over 10,000 checkouts per minute of capacity announced by Shopify, with average uptime of 99.99% during major sales peaks.
What is Shopify Plus?
Shopify Plus is Shopify's enterprise plan. It is not a different platform: it is the same e-commerce engine as Basic, Grow and Advanced, with an added layer of exclusive features, higher technical limits, priority support and a contract-based pricing model.
The difference is therefore not about the fundamentals (catalog, themes, apps, payments) but about four dimensions: checkout customization, managing several stores from a single organization, B2B at scale, and the ability to absorb traffic spikes without risk. Shopify Plus is aimed at high-volume brands, multi-brand groups, and companies whose business needs go beyond the scope of the standard plans.
Shopify vs Shopify Plus: comparing the 4 offers
The "Shopify or Shopify Plus" question rarely comes up against Basic: in practice, Plus is compared with Advanced, sometimes with Grow. The table below compares each Shopify plan side by side on the criteria that really weigh in the decision.
| Criterion | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Monthly subscription | €36 | €105 | €384 (€289 billed annually) | $2,300 (3 years) or $2,500 (1 year) |
| Shopify Payments fees (online cards) | 1.5% + €0.25 | 1.3% + €0.25 | 1.1% + €0.25 | Lower rates, on quote |
| Fees with a third-party gateway | 2% | 1% | 0.6% | 0.2% |
| Staff accounts | Owner account only | 5 | 15 | Unlimited |
| Stores included | 1 | 1 | 1 | 10 (1 main and 9 expansion) |
| Inventory locations | 10 | 10 | 10 | 200 |
| Native B2B | Up to 3 catalogs | Up to 3 catalogs | Up to 3 catalogs | Unlimited catalogs and advanced B2B features |
| Checkout customization | Thank-you and order status pages | Thank-you and order status pages | Thank-you and order status pages | Every checkout step |
| Custom apps with Shopify Functions | No | No | No | Yes |
| Launchpad (scheduled flash sales) | No | No | No | Yes |
| Shopify Flow | Yes | Yes | Yes | Yes |
| Support | Standard | Standard | Standard | Priority 24/7 |
Standard plan prices are those displayed in euros for France with monthly billing. Shopify regularly adjusts its pricing: our page on Shopify pricing is updated with every change.
Advanced or Plus: when to make the jump?
At Stellar Projects, we mainly work with brands generating between €500,000 and €5M in revenue. That is precisely the range where the question arises, and our conclusion is clear: in the vast majority of cases, Shopify Advanced is enough. High revenue alone does not justify moving to Plus.
The move is justified when an exclusive need becomes a real blocker. In the order in which we see them:
- A real B2B channel: more than 3 price lists, catalogs assigned per reseller, deposits, an ordering journey designed for professionals. This is by far the number one reason for moving to Plus on our projects.
- A checkout that has to go beyond the standard: fields, rules or services that no app can integrate into the shipping or payment steps.
- Several brands to manage from a single organization, with separate teams and catalogs.
- Very strong seasonality: when one Black Friday day or one drop accounts for a large share of revenue, Launchpad and processing capacity become decisive.
Two reasons come up often in the requests we receive and rarely justify the move on their own: lower payment fees, which we put numbers on in the next section, and international expansion, which Shopify Markets now handles very well on an Advanced store.
The real price of Shopify Plus in 2026
The listed price is an entry price. The real cost depends on four items, which you need to add up to compare honestly with Advanced.
1. The base subscription
$2,300 per month over 3 years, $2,500 per month over 1 year, or $27,600 to $30,000 per year. Converted into euros, that is about €24,000 to €26,000 per year depending on the exchange rate. Compared with Advanced (€4,608 per year with monthly billing), the license gap is about €20,000 per year.
2. The variable fee above a sales threshold
Above roughly $800,000 in monthly sales (around €8 to €9M in annual revenue), Shopify replaces the fixed fee with a fee indexed to sales. Shopify does not publish these terms in detail: according to rate cards reported by third-party sources, this rate is around 0.35% on a 3-year commitment and 0.40% on 1 year. Example: a brand with €20M in annual revenue at a 0.35% rate will pay about €70,000 per year. These terms are negotiated in the contract, so you need to confirm them with Shopify for your case.
3. Payment fees
This is the argument most often put forward for moving to Plus, and the one that holds up least well once you do the math. To offset a license gap of about €20,000 per year, you need to sell a lot:
- On third-party gateways, fees drop from 0.6% to 0.2%, a saving of 0.4 points. You therefore need to process €5M per year through PayPal or another third-party gateway to cover €20,000. A €5M brand with 30% of its sales going through these solutions saves only €6,000 per year (€1.5M × 0.4%).
- On Shopify Payments, Plus rates are lower and negotiable, but each 0.1 point gained only brings in €1,000 per million processed. It takes €20M processed for a 0.1-point gap to cover the license difference on its own.
- The fixed per-transaction fee (€0.25 on Advanced) weighs more the more orders you have. The calculation therefore depends on your number of orders and your average order value: at €5M in revenue, a brand with a €60 average order value processes about 83,000 orders per year, a brand at €250 about 20,000.
In the €500,000 to €5M range where most of our clients sit, we therefore very rarely see lower fees justify the move to Plus on their own. They complement a functional need, they do not replace it.
4. Apps and agency services
Enterprise apps (advanced B2B, personalization, search, loyalty) commonly cost €200 to €800 per month. Building or migrating the site is a separate budget. At Stellar Projects, a Plus project does not necessarily cost more: our day rate is fixed, €800 per day whatever the project, and the budget follows your brief. It increases when you activate exclusive features, such as a dedicated B2B store or a custom checkout. We detail what makes this budget vary on our page about the budget for a Shopify Plus project.
| Item | Annual order of magnitude |
|---|---|
| Base subscription | €24,000 to €26,000 |
| Variable fee (above ~€8 to €9M in revenue) | 0.35 to 0.40% of sales |
| Enterprise apps | €2,400 to €9,600 |
Shopify Plus solutions: the exclusive features
Here is what only the Plus plan allows in 2026. Each feature addresses a specific problem that brands run into during their growth phase.
A checkout customizable at every step
On the standard plans, only the thank-you and order status pages accept extensions. On Plus, the information, shipping and payment steps become customizable: extra fields, conditional messages, richer shipping options, payment logic based on the customer profile. This is what makes it possible to build a specific B2B journey or to integrate a service that a standard app cannot place in the right spot.
Custom apps with Shopify Functions
Shopify Functions let you code your own discount, shipping, payment and cart validation rules, directly inside the Shopify engine. All plans can use Functions distributed by public apps, but only Plus allows custom apps that embed your own Functions. Since Scripts were shut down, this is the only way to code checkout logic specific to your brand.
10 stores and a centralized organization
The contract includes the main store and 9 expansion stores, managed from a shared organization admin: users, permissions, billing and consolidated analytics. Typical uses: a separate B2B store, a second brand, a pop-up store. Beyond 10 stores, each additional store costs $300 per month.
An important nuance: creating one store per country has become much less relevant. Shopify Markets now lets you manage languages, currencies, domains, catalogs and even theme variations per market from a single store. On most of the international projects we run, a single Shopify instance does the job.
Launchpad for peak moments
Launchpad schedules changes to themes, prices, collections, discounts and product visibility in advance for a precise date and time, then automatically reverts them when the event ends. For a private sale, Black Friday or a drop, it avoids manual changes at midnight.
A native, complete B2B channel
The standard plans cap B2B at 3 catalogs. Plus lifts this limit and adds the B2B features reserved for it: direct assignment of catalogs to each company and each location, deposits and partial payments, a checkout adapted to each business account. We come back to this in the B2B section below.
200 inventory locations and higher technical limits
Plus handles up to 200 inventory locations (warehouses, stores, logistics providers) versus 10 on the other plans, and offers higher API rate limits. This is decisive as soon as an ERP, PIM or WMS has to sync continuously with the store.
Priority support
Plus accounts get access to priority 24/7 support and, depending on their volume, a dedicated contact at Shopify. The argument carries a lot of weight when you know what support is worth below that level: we measured Shopify support on the standard plans, with turnaround times of 72 hours to a week to close a simple case.
What is no longer reserved for Shopify Plus
Many comparisons online still present as Plus-exclusive features that no longer are. Before signing, check that your need is not on this list.
- Shopify Flow is available on all plans. We explain how to automate with Shopify Flow whatever your plan.
- An entry level of B2B has been open since April 2, 2026 to the Basic, Grow and Advanced plans, with up to 3 catalogs. Our article on B2B on Basic, Grow and Advanced details what is covered.
- International selling is handled with Shopify Markets on a single store: languages, currencies, domains, catalogs, and now theme variations per market. Multiplying country stores via Plus is rarely necessary.
- Shopify Scripts no longer exist: they could no longer be edited from April 15, 2026 and stopped working on June 30, 2026. Shopify Functions replace them.
If your plan to move to Plus rested mainly on one of these points, it is probably time to redo the math.
Shopify Plus B2B: the plan's real argument
If we had to keep only one reason to move to Shopify Plus, it would be this one: the native B2B channel. For a brand that wants to grow wholesale (resellers, concept stores, distributors, key accounts), it is hard to do as well with apps. B2B apps add a layer between your catalog and your checkout, and every layer is a source of mismatches in prices, stock or commercial terms. On Plus, everything is handled by the Shopify engine itself.
Since the standard plans started offering limited B2B, the question is no longer "does Shopify do B2B?" but "at what point does B2B justify Plus?". Our answer: as soon as you go beyond 3 price catalogs, need to assign catalogs per company or per location, invoice deposits, or adapt the checkout to each account's terms.
The standard plans already cover company profiles with multiple locations, volume pricing and net payment terms (from 7 to 90 days). Plus adds unlimited catalogs, fine-grained assignment per account, deposits and partial payments, and the ability to run B2C and B2B on the same store or on a dedicated expansion store. Our guide to B2B on Shopify details the setup, from catalog structure to ERP integration.
Our case: MINI electric bikes, for BMW
Our biggest Shopify Plus project is MINI electric bikes, developed for BMW. The requirement was non-negotiable: a dedicated B2B instance, separate from consumer sales, to serve the distribution network with its own catalogs, its own prices and its own terms. This is exactly the type of project Shopify Plus was designed for, and one where no combination of apps on a standard plan would have offered the same level of reliability.
Shopify Plus and headless
Headless means separating the visible part of the site (the front end) from the Shopify engine, which continues to manage the catalog, orders and checkout. The front end is then custom-built, for example with Hydrogen, Shopify's official framework.
Headless is justified in three cases: a brand experience impossible to achieve with a theme (complex configurator, highly interactive storytelling), a stack already centralized elsewhere (editorial CMS, mobile app), or extreme performance requirements. In all other cases, a well-built theme remains faster to deliver and far less costly to maintain. Our pages on headless commerce and on Shopify Hydrogen detail the trade-offs.
Migrating to Shopify Plus without breaking your business
A migration to Shopify Plus generally takes 6 to 24 weeks. From Shopify Advanced, the move is essentially contractual and functional: the store stays the same, the Plus features are activated and whatever needs rebuilding is rebuilt (checkout, Functions, B2B). From Magento, PrestaShop or Salesforce Commerce Cloud, it is a full project: migrating the catalog, customers and history, rebuilding the theme, ERP and logistics integrations, SEO redirect plan.
Three watch points come up on every project:
- SEO: every old URL must redirect to its new equivalent. Our method is detailed in our article on the redirect plan for a Shopify migration.
- Checkout logic: any rule that relied on Scripts or on customizations of the old platform must be rebuilt with Shopify Functions.
- Integrations: ERP, WMS, CRM and marketing tools must be tested under real conditions before go-live, not after.
For the full process, our Shopify migration guide sets out the phases and checkpoints we apply.
When Shopify Plus pays off (and when it does not)
Three cases where Plus pays for itself
- The brand launching a real B2B channel: more than 3 price lists, catalogs assigned per account, deposits on orders. Full B2B alone justifies a good part of the cost.
- The multi-brand group: the 10 included stores and centralized admin replace several subscriptions and several teams.
- The highly seasonal brand: when a few days account for a large share of revenue, Launchpad and processing capacity secure the peak moments.
Three cases where you are better off staying on Advanced
- The B2C brand mainly looking to cut its fees: below €5M in revenue, payment savings rarely offset the €20,000 license gap with Advanced.
- The brand that wants to expand internationally: Shopify Markets on an Advanced store now covers most needs.
- The team that will not use the features: without a custom checkout, advanced B2B, multiple stores or Launchpad, Plus amounts to paying five times more for Advanced.
How to choose a Shopify Plus Partner
A Shopify Plus project is rarely run in-house. A Shopify Plus Partner is an agency certified by Shopify on this ecosystem. Stellar Projects is one of them, and that is precisely why we advise you not to stop at the badge: it guarantees a minimum level of experience, not the right fit for your project.
The criteria that really matter:
- Comparable references: ask for three case studies with figures on projects close to yours in size and industry.
- Command of Plus topics: checkout, Shopify Functions, B2B, ERP integrations, depending on your needs.
- A written migration method, with a clear commitment on the redirect plan and data migration.
- A dedicated project manager from scoping through post-launch.
To go further, our analysis Shopify Plus agency vs Shopify agency details what the certification proves and what it does not. And if you are torn between Advanced and Plus, we can run the numbers with you based on your actual figures.