← Observations
TypeLaunch
IndustryFood
Deadline10 days

Brand Launch | Shopify Store Creation

Aeropick

Aeropick is the new design brand launched by Cedric Wilmotte, based on a strong idea: to give musical instruments a real place in the room, between furniture and display piece. Stellar supported the brand's launch from A to Z, from the design of the Shopify store to the implementation of international pre-orders.

A few months between the brief and the launch, two products in Edition 01 (Groove and Echo), a website in English designed for a global clientele: a complete launch, orchestrated to match the brand's demands.

See website

THE INSTRUMENT DESERVES A PLACE IN THE ROOM

Aeropick is the conviction of Cedric Wilmotte and a team of designers, artisans, musicians, and architects: an instrument accompanies a life, carries memories, crosses generations, and yet, as soon as it falls silent, it is put away. Aeropick restores its place in the room, with display objects where the warmth of lutherie meets the precision of engineering, handcrafted in Italy. The first two define Edition 01: Groove, which showcases the guitar on the wall, and Echo, the companion stand that welcomes it between sessions.

A DIGITAL SHOWCASE WORTHY OF THE OBJECT

"Music fills a room. Architecture shapes it. Between the two, Aeropick." To convey this positioning, the shop had to have the elegance of a gallery. A refined direction, plenty of space, visuals in the foreground, and product pages built like a storytelling: the object first, then the materials (anodized aluminum, Alcantara, brushed stainless steel), the lacquered finishes, and the Italian artisanal touch. Each page tells the story of the object as one would discover it in a showroom, down to the hidden drawer lined with red suedette in the Groove.

AN INTERNATIONALLY ORCHESTRATED PRE-ORDER

Handcrafted pieces made in Italy, with 16 to 18 weeks of production: the launch relied entirely on pre-orders. Stellar built a purchasing journey that transforms waiting into a promise: reassurance on lead times, free worldwide delivery, and Klaviyo flows that accompany each customer between their order and the reception of their piece. The site, entirely in English, targets an international clientele from day one.

Stellar supported Aeropick in the complete launch of its brand:

  • Creation of the Shopify e-commerce site from A to Z, in English, designed for an international clientele
  • UX design and design of the Groove and Echo product pages, built as storytelling pages
  • Implementation of the Edition 01 pre-order system: manufacturing times, reassurance, worldwide delivery
  • Content integration, application and Klaviyo flow configuration, team training

E-commerce storefront

Fig. 01 · Store capture
Aeropick

Consultation offerte

Do you have an e-commerce project
to entrust to us?

Book a free 30-min call with a Shopify expert

  • Diagnostic express
  • Pistes concrètes
  • Devis sous 48 h
Book 30 min