Angell Mobility

The electric bicycle reinvented for the city

A bold vision for urban mobility

Launched in 2020 by successful entrepreneur Marc Simoncini, founder of Meetic and visionary investor, Angell Mobility offers its radically new vision for the urban electric bicycle. Unlike traditional players who focus solely on performance or design, Angell has identified and directly addressed the two main psychological barriers to daily bike use in the city: active cyclist safety and effective protection against theft. This approach, centered on the real needs of urban dwellers, has allowed Angell to create a truly intelligent electric bicycle, packed with embedded technologies and designed as a connected and reassuring mobility companion. In 2025, the brand was acquired by the Rebirth Group, marking a new stage in its development.

Technology and safety at the heart of the product

Each Angell incorporates unique innovations on the market: connected anti-theft system with alarm and real-time geolocation, automatic accident detection with alert to emergency contacts, adaptive intelligent lighting, intuitive touchscreen dashboard, smooth and silent electric assistance. The aerospace aluminum frame combines remarkable lightness with exceptional robustness. Angell does not just sell a bicycle, but a peaceful mobility experience where technology serves the comfort and serenity of the urban cyclist.

A strategic migration to Shopify

Stellar supported Angell Mobility in the complete migration of its e-commerce site from Magento to Shopify. This major technical transition aimed to gain agility, performance, and scalability, while significantly improving the purchasing experience for a premium and technological product.