Beloved

Renaissance of a mythical perfume house

A sleeping beauty awakened with passion

Bienaimé is what is known as a "sleeping beauty": an exceptional perfume house founded in 1935 by Robert Bienaimé, a visionary perfumer and renowned olfactory artist of the interwar period. After decades of slumber, this legendary brand with iconic creations was rediscovered by Cécilia, passionate about perfumery heritage and buried stories. Moved by the richness of this legacy and the timeless modernity of the original fragrances, she made it her mission to revive the brand and offer it a new chapter, faithful to its DNA while speaking to contemporary sensibilities. An adventure that combines olfactory archaeology, respect for history, and audacious entrepreneurial vision.

An Art Deco heritage sublimated

The Bienaimé universe draws its inspiration from the golden age of French perfumery, that Art Deco period when Paris shone as the world capital of luxury and elegance. The fragrances, the bottles, the visual identity: everything evokes this refined era when perfume was a total art. The olfactory compositions respect historical formulas while using noble and sustainable raw materials. Each Bienaimé bottle is a timeless piece designed to last through generations, far from the ephemeral consumption logics that dominate the current market.

A digital setting worthy of the heritage

Stellar created this precious digital setting to enhance these exceptional, timeless, and durable products. In collaboration with Etablissements studio, which designed the visual identity for the rebirth of Bienaimé, we developed an e-commerce site that celebrates the brand's Art Deco heritage while offering a modern, fluid, and emotional experience. Every detail of the site breathes the Parisian elegance of the 1930s reinterpreted for today.