The Pretty Shop

Stellar supported Matatie in the digital transformation of its e-commerce:

Complete migration from PrestaShop to Shopify for a more performant and scalable site, adapted to the demands of a rapidly growing brand.
Deployment of Sparklayer for a hybrid B2B and B2C store, allowing the management of professional and general public catalogs on a single platform.
Integration and configuration of Klaviyo with targeted automations to build customer loyalty and maximize recurring sales.
Optimization of the user experience to facilitate the discovery of allergen-free products and support parents in their purchases.

SNACKS FOR ALL CHILDREN, WITHOUT EXCEPTION

Founded in 2015 by Tiphaine, who became an aunt to a little girl with multiple allergies, Matatie was born from a profound desire: to allow allergic and intolerant children to eat with lightness, gourmet pleasure, and fun. Joined by Aurélien in 2018, the brand developed with a clear mission in mind — to erase the feeling of being different and make delicious products accessible, without compromising on taste. Today present at Monoprix, Carrefour, and many specialized stores, Matatie reconciles pleasure and responsible eating.

A SHOPIFY MIGRATION TO PERFORM ON ALL CHANNELS

To support its growth and modernize its digital experience, Matatie chose to migrate its e-commerce site from PrestaShop to Shopify. A demanding technical project, led by Stellar to ensure a smooth transition without data loss, while optimizing navigation, performance, and user experience. The result: a more agile, faster site, perfectly adapted to the needs of a rapidly expanding brand.

A KLAVIYO STRATEGY TO FOSTER LOYALTY AND ENGAGEMENT

Beyond the technical redesign, Stellar deployed a complete email marketing strategy via Klaviyo. Welcome scenarios, abandoned cart reminders, personalized product recommendations: every customer journey was designed to create connection, foster engagement, and maximize conversion. A data-driven approach that allows Matatie to communicate relevantly with its community of engaged parents and food lovers.

A HYBRID B2B AND B2C STORE THANKS TO SPARKLAYER

To meet the specific needs of its professional clients — distributors, organic stores, resellers — while maintaining its general public activity, Matatie integrated a hybrid B2B solution via Sparklayer. A platform that allows managing dedicated catalogs, negotiated prices, and wholesale orders for professionals on the same site, without compromising the experience of end consumers. A strategic tool to support the brand's commercial development across all its channels.

Témoignage client

Note

Après 10 ans sur E-majine, sauter le pas vers Shopify n'a pas été simple. Changer de plateforme après tant d'années, c'est remettre en question des habitudes bien ancrées et prendre un vrai risque pour son activité. C'est grâce à Volkier et Florian que j'ai pu le faire sereinement : ils ont pris le temps de comprendre mon activité, mes contraintes, et de me rassurer à chaque étape.

Ma plus grande crainte était de perdre mon référencement naturel, construit sur des années. Grâce à leurs conseils en migration SEO (redirections, conservation des balises et du contenu optimisé), nous avons pu conserver notre position sur Google sans interruption.

L'équipe a été super réactive : échanges fluides, délais tenus, le projet a avancé bien plus vite que je ne l'imaginais. Le site est beaucoup plus rapide, le tunnel d'achat plus intuitif, et l'expérience client bien meilleure. Le site reflète aujourd'hui exactement l'identité de ma boutique.

Je recommande Stellar sans hésitation à toute boutique prête à évoluer !

E-commerce storefront

Fig. 01 · Store capture

Consultation offerte

Do you have an e-commerce project
to entrust to us?

Book a free 30-min call with a Shopify expert

Diagnostic express
Pistes concrètes
Devis sous 48 h

Book 30 min