Matatie

SNACKS FOR ALL CHILDREN, WITHOUT EXCEPTION

Founded in 2015 by Tiphaine, who became an aunt to a little girl with multiple allergies, Matatie was born from a profound desire: to allow allergic and intolerant children to eat with lightness, gourmet pleasure, and fun. Joined by Aurélien in 2018, the brand developed with a clear mission in mind — to erase the feeling of being different and make delicious products accessible, without compromising on taste. Today present at Monoprix, Carrefour, and many specialized stores, Matatie reconciles pleasure and responsible eating.

A SHOPIFY MIGRATION TO PERFORM ON ALL CHANNELS

To support its growth and modernize its digital experience, Matatie chose to migrate its e-commerce site from PrestaShop to Shopify. A demanding technical project, led by Stellar to ensure a smooth transition without data loss, while optimizing navigation, performance, and user experience. The result: a more agile, faster site, perfectly adapted to the needs of a rapidly expanding brand.

A KLAVIYO STRATEGY TO FOSTER LOYALTY AND ENGAGEMENT

Beyond the technical redesign, Stellar deployed a complete email marketing strategy via Klaviyo. Welcome scenarios, abandoned cart reminders, personalized product recommendations: every customer journey was designed to create connection, foster engagement, and maximize conversion. A data-driven approach that allows Matatie to communicate relevantly with its community of engaged parents and food lovers.

A HYBRID B2B AND B2C STORE THANKS TO SPARKLAYER

To meet the specific needs of its professional clients — distributors, organic stores, resellers — while maintaining its general public activity, Matatie integrated a hybrid B2B solution via Sparklayer. A platform that allows managing dedicated catalogs, negotiated prices, and wholesale orders for professionals on the same site, without compromising the experience of end consumers. A strategic tool to support the brand's commercial development across all its channels.