brand creation

Lit cabane enfant Sherwood en bois naturel, style cabanon forêt, avec tiroirs de rangement intégrés, design conte de fées.

Cabin

Cabania: The Enchanting World of Children's Treehouse Beds

Brand Creation from A to Z

Launched at the end of 2024, Cabania is a French brand offering customizable solid wood treehouse beds, accessible to all budgets. Stellar co-created this brand alongside its founders, leading one of the most comprehensive and ambitious projects in its history. From naming to brand platform, from visual identity to its digital deployment, we shaped the entire Cabania universe. This global creation also includes artistic direction and the production of all photo and video content, as well as the development of a Shopify e-commerce store integrating a custom treehouse bed configurator. A complete project that brings a vision to life.

French Expertise at the Heart of the Product

Each Cabania bed is manufactured in France using certified solid wood from sustainably managed forests. The brand favors noble wood species such as pine and beech, processed in compliance with the strictest safety standards. Careful finishes, robust assemblies, modularity designed to grow with the child: Cabania designs durable treehouse beds that stimulate imagination while reassuring parents about quality and solidity.

A Poetic Universe That Inspires Dreams

Cabania's visual identity evokes the gentleness of childhood and the adventure of everyday life. Warm colors, rounded typography, immersive photographs: each element contributes to creating a reassuring and inspiring universe where children can unleash their creativity in a cocoon all their own.

Branding

  • Creation of the brand platform and visual identity (graphic charter, brand book, look book).
  • Development of the tone of voice.
  • Product offering design: model selection, pricing, and accessory curation for children's rooms.

E-commerce

  • Design of a high-performing Shopify store, integrating personalization for cabin beds.
  • Complete production of brand content (photo, video, editorial).

Marketing

  • Deployment of the SEO strategy (semantic cocoons, backlinks).
  • Email automation via Klaviyo, with personalized post-purchase follow-up based on the bed model.
  • Recruitment and onboarding of an expert freelance team (social media, community management, growth, PR and influence).

Cabin

Cabin

Pour la création de notre site web, nous avons choisi de collaborer avec l'agence Shopify Stellar, et nous en sommes ravis. Leur équipe s'est montrée extrêmement disponible et attentive à nos besoins, prenant le temps de comprendre notre vision et nos attentes.


Ils ont fait preuve d’un professionnalisme remarquable à chaque étape du projet, que ce soit dans la phase de conception, de développement ou de mise en ligne. De plus, leur accompagnement a été irréprochable, nous guidant avec expertise tout au long du processus.


Nous avons également été agréablement surpris par leur excellent rapport qualité-prix, rendant cette expérience d'autant plus satisfaisante.

Victor Genans

Victor Genans

Co-fondateur
LinkedIn

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