Cabania

Cabania: the enchanting world of children's cabin beds

A brand creation from A to Z

Launched at the end of 2024, Cabania is a French brand offering solid wood cabin beds, customizable and accessible to all budgets. Stellar co-created this brand alongside its founders, leading one of the most comprehensive and ambitious projects in its history. From naming to brand platform, from visual identity to its digital deployment, we shaped the entire Cabania universe. This global creation also includes the artistic direction and production of all photo and video content, as well as the development of a Shopify e-commerce store integrating a custom cabin bed configurator. A complete project that brings a vision to life.

Expertise at the heart of the product

Each Cabania bed is crafted from European solid pine, sourced from sustainably managed forests and processed in partner workshops in Europe. No exotic wood, no opaque supply chains: a noble, traceable material that retains the memory of the tree down to its knots and grains. The finishes are soft to the touch, the varnish allows the bedroom to breathe without being overpowering, and each assembly is designed to withstand jumps, improvised forts, and the passing years. A bed that endures childhood, and sometimes an entire sibling generation.

A poetic universe that inspires dreams

Cabania's visual identity evokes the softness of childhood and the adventure of everyday life. Warm hues, round typography, immersive photographs: each element contributes to creating a reassuring and inspiring universe where children can unleash their creativity in a cocoon all their own.