← Observations
TypeLaunch
IndustryFood
Deadline10 days

WooCommerce to Shopify Migration

Caillou Paris

Stellar spearheaded the migration of Caillou Paris from WooCommerce to Shopify, designing a digital showcase that lives up to the standards of this company specializing in authentic antique jewelry.

Elegant navigation, photographic enhancement of the pieces, and refined storytelling: a storefront designed to celebrate the uniqueness of each vintage jewel and trigger love at first sight, while respecting the brand's eco-responsible and heritage-focused approach.

Antique Jewelry and Precious Stories

Bringing forgotten treasures back to life

Caillou Paris selects and offers authentic antique jewelry for sale, meticulously collected from antique dealers, flea market vendors, and private individuals across Europe. Each piece tells a story, bears the mark of an era, and testifies to often-lost craftsmanship. Art Deco rings, Victorian brooches, 1970s necklaces: Caillou Paris celebrates the timeless beauty of vintage jewelry and gives it a second life with new owners. More than just a shop, Caillou Paris embodies a sensitive and responsible vision of jewelry, where emotion takes precedence over mass production, and each acquisition becomes an act of transmission.

A deeply committed approach

By exclusively choosing second-hand jewelry, Caillou Paris adopts a strong eco-responsible and ethical approach. The brand rejects overproduction and the environmental and social impacts of mining. No newly extracted metal, no newly cut stone: only the enhancement of what already exists, with high standards and good taste. Caillou Paris democratizes access to authentic antique jewelry while preserving its unique character and heritage value. Each piece is expertly appraised, cleaned, and restored if necessary to regain its original brilliance.

A digital setting designed to captivate

Stellar designed the Caillou Paris e-commerce site to reflect this sensitive and demanding approach. Elegant navigation, photographic enhancement of the pieces, careful storytelling: a digital showcase that celebrates the uniqueness of each piece of jewelry and makes falling in love easier.

E-commerce storefront

Fig. 01 · Store capture
Caillou Paris

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