Charlotte-organic-makeup

Organic makeup accessible in supermarkets

Charlotte Family's committed little sister

Charlotte Makeup Bio is the "sister brand" of Charlotte Family, a pioneering natural and organic cosmetics company in France. As its name clearly indicates, it is a certified organic makeup brand, designed to be accessible to the widest possible audience and distributed in supermarkets and hypermarkets. Charlotte Makeup Bio democratizes access to healthy and high-performance beauty, proving that it is no longer necessary to choose between efficacy, naturalness, and accessibility. Creamy lipsticks, volumizing mascaras, unifying foundations: organic makeup products that rival conventional formulas in terms of hold, pigmentation, and pleasure of use, while respecting the skin and the environment.

A challenge met in sprint mode

The challenge proposed by the brand was ambitious: to create the entire e-commerce site from scratch, including professional packshot production, in less than two weeks. An extremely tight deadline that required agility, efficiency, and a proven methodology. Shopify's native design and structured logic are a major asset for addressing this type of highly constrained problem. The platform allows for quickly building a robust, bug-free, and fully functional e-commerce foundation, thus freeing up time to focus on added value.

One week to create everything

Our added value focused essentially on the graphic and functional layer, the agile project methodology, and strategic marketing consulting to quickly meet the deadline while implementing the best e-commerce practices. Express photo shoot, custom design, optimized integration, complete configuration: each step was precisely orchestrated. We are particularly proud to have delivered the complete site in just one week, twice as fast as the initially requested deadline, without compromising on quality or user experience.