Flowrette

The floral concept store reinventing dried flowers

A Parisian success story

Launched in 2019 by Elodie and Côme, Flowrette is the floral and feminine concept store that is increasingly charming Parisians and beyond. Starting from a strong intuition – to restore dried flowers to their former glory, long confined to an outdated image – the founders created a modern, poetic, and desirable aesthetic universe. With their high-performing e-shop and two charming, thoughtfully designed Parisian boutiques, the brand has now become THE undisputed reference for dried flower bouquets in France. Bohemian compositions, minimalist bouquets, custom creations: Flowrette enhances the timeless beauty of dried flowers and transforms them into true, long-lasting decorative objects.

Floral creations that tell a story

Each Flowrette bouquet is conceived as a unique artistic composition, blending delicate textures, subtle colors, and rare varieties of dried flowers and plants. The brand prioritizes responsible sourcing and works with producers who share its values of quality and sustainability. Unlike ephemeral fresh flowers, Flowrette creations endure through the seasons without wilting, bringing a lasting and poetic botanical touch to interiors.

A migration to support growth

To support their rapid growth, the Flowrette team chose to migrate their e-commerce site from WooCommerce to Shopify. The objectives of this complete redesign, entrusted to Stellar, were ambitious: radically streamline the customer journey with a new intuitive UX and the introduction of intelligent product recommendation called "Les Accords Parfaits" (The Perfect Matches) to suggest ideal floral pairings, significantly improve the design for more modernity, visual elegance, and immersion in the brand's universe, and benefit from the technical robustness of Shopify and its rich app ecosystem, which are much better suited to Flowrette's ambitious development and expansion.