Flowrette

The floral concept store reinventing dried flowers

A Parisian success story

Launched in 2019 by Elodie and Côme, Flowrette is the feminine floral concept store that is increasingly winning over Parisians and beyond. Starting with a strong intuition (to restore the prestige of dried flowers, which had long been relegated to an outdated image), the founders created a modern, poetic, and desirable aesthetic universe. With their high-performing e-shop and two lovely, carefully curated Parisian boutiques, the brand has now become THE undisputed reference for dried flower bouquets in France. Bohemian arrangements, minimalist bouquets, bespoke creations: Flowrette elevates the timeless beauty of dried flowers and transforms them into true home decor objects that last.

Floral creations that tell a story

Each Flowrette bouquet is conceived as a unique artistic composition, blending delicate textures, subtle colors, and rare varieties of dried flowers and plants. The brand prioritizes responsible sourcing and works with producers who share its values of quality and sustainability. Unlike ephemeral fresh flowers, Flowrette creations endure through the seasons without wilting, bringing a lasting, poetic botanical touch to interiors.

A migration to support growth

To support their rapid growth, the Flowrette team chose to migrate their e-commerce site from WooCommerce to Shopify. The goals of this complete redesign, entrusted to Stellar, were ambitious: to radically streamline the customer journey with a new intuitive UX and the introduction of intelligent product recommendations dubbed "The Perfect Matches" to suggest ideal floral pairings, to significantly improve the design for greater modernity, visual elegance, and immersion into the brand's world, and to benefit from the technical robustness of Shopify and its rich ecosystem of apps, which are much better suited to Flowrette's ambitious development and expansion.