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Poetic cosmetics inspired by K-beauty

A fantastic and committed world

Inuwet means "In unicorn we trust": a promise of poetic and whimsical beauty carried by an enchanted world made of unicorns, mermaids, rainbow clouds, and other imaginary creatures that bring magic and sweetness to everyday life. Founded in France, the brand draws its visual inspiration from the colorful and playful aesthetic of Korean K-beauty, while developing formulas adapted to the needs and expectations of European consumers. Inuwet proves that effectiveness and fantasy can coexist harmoniously, and that self-care can rhyme with wonder and smiles. Beyond the enchanting visual universe, Inuwet carries strong values: all formulas are vegan and cruelty-free, respectful of animals and the environment.

Dream-inducing products

From whimsical printed sheet masks to gourmet lip balms, dreamy pastel nail polishes, and kawaii beauty accessories: every Inuwet product transforms the beauty routine into a joyful and regressive moment. The ultra-refined packaging with delicate illustrations are true objects of desire that invite travel and imagination. An approach that particularly appeals to young women looking for products that are as effective as they are Instagrammable.

An e-shop with enchanting pastel gradients

2020 marked Inuwet's e-commerce launch! The French cosmetics brand entrusted Stellar with the development of its first online store under Shopify. We created an immersive e-shop with beautiful pastel gradients that perfectly reflect the brand's dreamlike universe. Smooth navigation, a soft and poetic visual atmosphere, an enchanting shopping experience: a site that highlights emotion and discovery, while optimizing conversion.