← Observations
TypeLaunch
IndustryFood
Deadline10 days

Brand Launch

The Cove

Stellar supported the launch of La Crique, the new hybrid beauty brand from Groupe Crèmes Cosmétiques Compagnie (CCC), alongside Panier des Sens and Maison du Savon de Marseille.

Immersive design with Mediterranean tones, smooth navigation and engaging storytelling: an e-commerce ecosystem designed to translate this unique vision blending make-up and skincare, and transform discovery into lasting brand loyalty.

Hybrid Beauty Inspired by the South

When Makeup Meets Skincare

La Crique is a new hybrid beauty brand from the Panier des Sens group, positioned at the intersection of makeup and skincare. This innovative approach reconciles color and benefits: each product instantly beautifies while caring for the skin over time. Tinted balms brimming with precious vegetable oils, highlighters enriched with moisturizing active ingredients, eyeshadows formulated like skincare: La Crique proves that it is no longer necessary to choose between cosmetic efficacy and sensory pleasure. Enhanced beauty, designed for modern women who refuse to compromise.

The Mediterranean Spirit as a Signature

Local and deeply responsible, La Crique draws its inspiration from the colors, textures, and light of the South of France. The brand offers clean, natural, and vegan formulas, developed without controversial ingredients and enriched with Mediterranean plant active ingredients renowned for their virtues. Olive oil, fig extract, orange blossom floral water: each texture evokes Provençal softness and celebrates the terroir. Made in France with a strong requirement for traceability and eco-design of packaging, La Crique embodies conscious, generous, and sincere beauty.

An E-commerce Ecosystem Designed to Entice

Stellar supported La Crique in creating its digital universe. Immersive design with Mediterranean tones, fluid navigation, engaging storytelling: a site designed to translate this hybrid vision of beauty and convert discovery into brand loyalty.

E-commerce storefront

Fig. 01 · Store capture
The Cove

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