A STORE DEDICATED TO BEAUTIFUL THINGS
Born from a passion for home decor and authentic craftsmanship, Le Joli Shop is a concept store created by Mathilde Marchand. For 10 years, the store has curated a discerning, tasteful selection for those who love to surround their daily lives with pieces that have a soul. French designers, European home decor brands, and handmade Moroccan craftsmanship: every object is chosen with care, as much for its story as for its beauty.
MOROCCAN CRAFTSMANSHIP, AUTHENTICITY IN ITS PUREST FORM
At the heart of the selection, Moroccan craftsmanship holds a special place. Le Joli Shop imports pieces directly from Morocco, handmade by local artisans: woven basketry, wicker and raffia baskets, textiles, and decorative objects crafted using ancestral techniques. Each creation is unique and brings warmth, character, and authenticity to the home. An ethical know-how steeped in history, which has built the store's reputation.
FROM THE LIVING ROOM TO THE KIDS' ROOM
At Le Joli Shop, the whole family is covered. The selection ranges from living room, kitchen, and bedroom decor to the most tender universes dedicated to children: soft, colorful decorative pieces, natural-fiber storage baskets, toys chosen for their quality and aesthetics, and lovingly selected newborn gift ideas. With beloved brands like Madam Stoltz, Bloomingville, Räder, and Maileg, Le Joli Shop delivers timeless decor at the crossroads of handmade craftsmanship, French creations, and Nordic design.
Témoignage client
Note
After 10 years on E-majine, taking the leap to Shopify was not easy. Changing platforms after so many years means questioning deeply rooted habits and taking a real risk for your business. It is thanks to Volkier and Florian that I was able to do it with peace of mind: they took the time to understand my business and my constraints, and reassured me at every step.
My biggest fear was losing my organic search rankings, built up over years. Thanks to their SEO migration advice (redirects, preserving tags and optimized content), we were able to keep our position on Google without interruption.
The team was extremely responsive: smooth communication, deadlines met — the project moved forward much faster than I imagined. The site is much faster, the checkout funnel more intuitive, and the customer experience far better. The site now reflects exactly the identity of my shop.
I recommend Stellar without hesitation to any shop ready to evolve!
E-commerce storefront
Fig. 01 · Store capture
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