Minor

French savoir-faire since 1922

A century of Breton manufacturing

For over a hundred years, Le Minor has been manufacturing timeless pieces for men and women in its historic workshop located near Lorient, Brittany. With its experience working with the most demanding institutions, such as the French Navy, for whom it produced the legendary officer's sweater for forty years, the Breton company embodies exceptional know-how faithfully passed down from generation to generation. Each Le Minor garment carries this heritage of rigor, quality, and durability. The iconic sailor striped shirts in thick cotton jersey, authentic sailor sweaters in pure virgin wool, timeless cardigans: all pieces designed to last for years without ever going out of style.

The excellence of French knitting

Le Minor perpetuates traditional knitting techniques on circular machines that allow for the creation of seamless knits, guaranteeing exceptional comfort and robustness. The brand meticulously selects its raw materials, favoring noble and durable natural fibers. Every step, from the design of the models to the manual finishing of the pieces, is carried out in France with meticulous attention to detail. A Le Minor garment is not just a simple fashion item; it is an investment for life.

Comprehensive digital support

Stellar had the privilege of supporting this century-old company in its digital transformation. The program included: a complete redesign of the e-shop with a new graphic charter and a rethought e-commerce UX, technical migration from the old CMS while preserving the customer base, order history, and SEO achievements, implementation of Shopify POS in the brand's two physical stores, strategic SEO consulting with the implementation of semantic cocoons, optimization of internal linking and backlink strategy, and regular CRO missions including navigation optimization with a mega menu and enriched editorialization of product and collection pages.