Matatie

SNACKS FOR ALL CHILDREN, WITHOUT EXCEPTION

Founded in 2015 by Tiphaine, who became an aunt to a little girl with multiple allergies, Matatie was born out of a deep desire: to allow children with allergies and intolerances to eat with ease, indulgence, and fun. Joined by Aurélien in 2018, the brand developed with a clear mission in mind: to erase the feeling of being different and to make tasty products accessible, without compromising on flavor. Now available at Monoprix, Carrefour, and in numerous specialty stores, Matatie reconciles pleasure with responsible eating.

A SHOPIFY MIGRATION TO PERFORM ACROSS ALL CHANNELS

To support its growth and modernize its digital experience, Matatie chose to migrate its e-commerce site from PrestaShop to Shopify. A demanding technical project, led by Stellar to ensure a smooth transition without data loss, while optimizing navigation, performance, and user experience. The result: a more agile, faster site that is perfectly adapted to the needs of a rapidly expanding brand.

A KLAVIYO STRATEGY TO BUILD LOYALTY AND ENGAGEMENT

Beyond the technical redesign, Stellar deployed a comprehensive email marketing strategy via Klaviyo. Welcome sequences, abandoned cart reminders, personalized product recommendations: every customer journey was designed to create connections, enhance engagement, and maximize conversion. A data-driven approach that allows Matatie to communicate effectively with its community of parents and committed food lovers.

A HYBRID B2B AND B2C STORE THANKS TO SPARKLAYER

To meet the specific needs of its professional clients (distributors, organic stores, resellers) while maintaining its retail business, Matatie integrated a hybrid B2B solution via Sparklayer. A platform that allows for the management of dedicated catalogs, negotiated rates, and bulk orders for professionals on a single site, without compromising the experience of end consumers. A strategic tool to support the brand's commercial development across all its channels.