MINI E-BIKES

Urban Mobility Reimagined by MINI

MINI DNA Transposed onto Two Wheels

MINI unveils its vision for gentle urban mobility with the new MINI E-BIKE 1, an intelligent electric bicycle that transposes the iconic spirit of the automotive brand into the two-wheel universe. True to MINI's heritage of bold design, technological innovation, and driving pleasure, this electric bike completely rethinks the urban cyclist's experience. Integrated turn signals to indicate your intentions, automatic front and rear lights that adapt to ambient light, a connected anti-theft alarm system, intuitive GPS navigation: every detail is designed to make you feel safe and connected in the city. The MINI E-BIKE 1 is not just a simple means of transport; it's an extension of your agile and confident urban lifestyle.

A Sustainable Vision for the City of Tomorrow

MINI is committed to more responsible and desirable mobility. The MINI E-BIKE 1 embodies this transition towards zero-emission modes of transport, without sacrificing performance, comfort, or pleasure. With its generous range, progressive electric assistance, and instantly recognizable design, it appeals to a new generation of urban dwellers eager to reduce their carbon footprint while maintaining their freedom of movement.

Two Tailor-Made E-commerce Platforms

Stellar designed the complete e-commerce ecosystem for MINI E-BIKES: a B2C Shopify store with UX, design, and integration crafted to appeal to individual customers, and a dedicated B2B Shopify Plus site allowing partner bike shops, as well as MINI BMW France and European dealerships, to place direct professional orders with catalogue management, negotiated prices, and specific workflows.