← Observations
TypeLaunch
IndustryFood
Deadline10 days

Brand Creation

Scandale

Stellar spearheaded the Scandale reboot with a complete redesign of the e-commerce graphic charter and optimized UX, the deployment of Shopify metaobjects for ultra-intuitive site management, and an in-depth SEO strategy based on semantic cocoons and netlinking.

Klaviyo was deployed with multilingual automation and optimized flows, all enriched with strategic advice including a growth plan and a 2-year P&L.

Sexy and bold lingerie since 1932

A pioneer in modern lingerie

Founded in 1932, Scandale is an iconic French lingerie brand that has profoundly marked the history of intimate fashion. Famous for revolutionizing the industry with technical and innovative creations, the house notably popularized elegant, comfortable, and functional sculpting girdles, freeing women from the restrictive corsets of the era. Scandale has, decade after decade, anticipated changes in women's silhouettes and desires, offering pieces that combine impeccable support with seductive aesthetics. This ability to innovate while respecting the body has forged the brand's legend.

Asserted sensuality and French savoir-faire

With unique savoir-faire passed down for nearly a century, Scandale cultivates a rare balance between daily comfort, asserted sensuality, and Parisian refinement. Delicate lace, architectural cuts, meticulous finishes: each collection celebrates femininity in all its forms. The brand continues to reinvent itself boldly while honoring its rich heritage and timeless aesthetic codes.

A reinvented digital presence

We supported Scandale in modernizing its e-commerce ecosystem to attract a new generation while preserving the brand's historical DNA. Fluid navigation, sensual product presentation, optimized shopping experience: a site designed to celebrate desirability and facilitate conversion.

Témoignage client

Scandale
Scandale

Note


I have worked with many digital companies throughout my career, and when I chose Stellar Projects, I wrongly assumed I would run into the same snags as in my previous collaborations, missed deadlines being one of the main ones.

Now that we have launched our Shopify store, I can only see how wrong I was. These people work 24/7, speak a human (not geek) language and always try to put themselves in their partner's shoes.

Thank you!

E-commerce storefront

Fig. 01 · Store capture
Scandale

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