Songe Lab

Responsible Fashion and Digital Flash Sales

A women's wardrobe designed to last

Songe Lab is a 100% digital ready-to-wear brand that offers a wardrobe that is feminine, elegant, and deeply timeless, composed of responsible essentials designed to last through the seasons without going out of style. Far from fast fashion and overconsumption, Songe Lab cultivates a thoughtful approach to fashion where each piece is considered a sustainable investment. Flowing dresses, refined blouses, impeccable trousers, cozy sweaters: modern basics that form the foundations of a coherent and versatile wardrobe, capable of accompanying all facets of active women's lives.

Short circuit as DNA

Produced mainly in France and Portugal through a controlled short circuit, Songe Lab's capsule collections combine manufacturing quality, exemplary traceability, and respect for local expertise. The innovative economic model relies on fixed-date flash sales that create an eagerly anticipated event for the brand's loyal community. This mechanism of limited launches generates strong desirability while allowing for reasoned production without overstock. A dazzling success that proves that responsible, well-thought-out, and desirable fashion can attract a massive audience.

A migration that supports growth

Stellar is proud to have supported Songe Lab's strong growth with a strategic migration from PrestaShop to Shopify Plus. On the agenda: a complete redesign of the UX and design for smoother navigation and optimal performance, integration of quick purchase directly into collection pages to maximize conversion during flash sales, development of custom tools adapted to Songe Lab's specific model such as Back In Stock and Coming Soon functionalities to manage anticipation, and advanced checkout customization for a frictionless international shopping experience.