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What is Shopify Plus?
When a brand reaches a certain level of e-commerce maturity with significant growth and manifest international ambitions, Shopify offers its premium solution: Shopify Plus.
Shopify Plus is an ultra-robust and flexible e-commerce platform, specifically designed for brands that generate high sales volumes. It includes the many advantages of a standard Shopify offering, plus:
- More personalization and control.
- Greater automation capabilities.
- Improved multichannel and omnichannel functionalities.
- Better technical performance (Speed: page loading times x 5)
- The ability to reliably manage very high traffic and sales volumes.
Before going further, also discover our complete guide to e-commerce on Shopify.
What are the main features of Shopify Plus?
1. The solution for international growth
An international expansion strategy is much more than a simple matter of store translation. The Shopify Plus offering integrates up to 9 additional, separate, and connected Shopify instances for this purpose. Each instance has its own back-office to allow for local customization of content, currency, and language.
2. A customizable store
While rich in native features, standard Shopify offerings do not allow for very advanced customization, beyond design or theme.
Shopify Plus offers much more flexibility and thus allows your developers complete control of the site through modifiable CSS files and scripts.
A major advantage: The Shopify Plus offering allows for customization of the standard Shopify checkout.
Here are some concrete examples:
- If you wish to offer shipping by Mondial Relay, the choice of a Relay Point can now be made before payment (which is not possible with the standard Shopify offering);
- If you wish to sell your products in certain countries not subject to VAT, you can integrate an automatic VAT reduction and thus only charge the ex-tax price.
3. Campaign automation
The Shopify Plus offering includes Flow, a powerful email automation solution.
Flow allows, among other things:
- Automatic tagging of your customers and orders according to conditional rules;
- To identify and cancel high-risk orders;
- To restock when a certain threshold is reached;
- To hide out-of-stock products;
- To follow up with customers who have made a return
With the Launchpad tool, you can automate your marketing campaigns (For example: flash sales and special operations), meaning:
- Event planning and automation;
- Product availability automation;
- Merchandising planning (landing pages, homepage, etc.)
4. An integrated B2B (Wholesale) sales channel
Manually managing B2B clients (invoicing, commercial terms, pricing grids, etc.) is particularly time-consuming. Shopify Plus allows you to manage your B2B activity fluidly and structured. You can even create a 100% B2B portal using one of the 9 Shopify instances included in your plan.
Once accepted, resellers can then log in and place orders according to your rules and conditions, meaning:
- Discounts based on tiers and volumes.
- Tiered pricing levels
- Special pricing for certain B2B clients.
- Minimum and/or maximum order amounts.
5. Other benefits:
• Unlimited admin accounts;
• Priority 24/7 Support Service;
• Access to the Shopify Plus Partners ecosystem and assistance in connecting with the right partners
• Unlimited development stores
... and many other benefits.
How much does Shopify Plus cost?
Platform fees amount to $2500 / month (for a monthly revenue ranging from $0 to $800K).
If a merchant generates a monthly revenue exceeding $800K, an additional rate of 0.25% is applied to the portion of revenue above $800K.
In France, the Shopify Payments system is unfortunately not yet available.
A merchant is therefore forced to use an external payment gateway (e.g., Stripe, Mollie, etc.).
For any transaction outside Shopify Payments, Shopify charges transaction fees of 0.15% according to the following formula over a 30-day period: [(product cost - discount) + tax + shipping fees] x rate.
Some additional fees may also apply for the use of third-party applications found in the App store (e.g., special Shopify Plus rates).
Finding a Shopify Plus agency:
While it is not necessary to hire a Shopify Plus Partner agency to create a site or migrate to Shopify Plus, we nevertheless encourage you to entrust this type of project to a service provider with experience in customizing checkout and managing high-growth online stores.
Also, please note that unlike standard Shopify plans, the Shopify Plus subscription requires validation by the dedicated Shopify Plus team before it becomes effective, as well as the signing of a renewable one-year commercial contract.
We encourage you to meet with several Shopify Plus Paris agencies to choose the partner best suited to your project. Also read our advice on how to choose your Shopify agency.
To help you start your research, here is also a list of Shopify and Shopify Plus agencies in Paris and throughout France.
Conclusion: Shopify Plus is an e-commerce solution rich in tools and features, intended for fast-growing stores and merchants who already have a good grasp of e-commerce basics. To learn more, also read our articles
