7 good reasons to hire a Shopify expert

Shopify is a well-known e-commerce CMS. The platform gains popularity every year, attracting more and more e-merchants. Indeed, an increasing number of them are creating their online store with Shopify or migrating their old platform to this CMS. Nevertheless, to perform these two operations, it requires time and certain technical skills. Good news, website owners can also hire a Shopify expert, delegate the tasks to be performed, and focus on their core business. Why choose to work with a Shopify expert? Here are some answers.

What is a Shopify expert?

A Shopify expert is a professional in the SaaS solution. They master the codes of e-commerce and perfectly handle Shopify. They can be web designers, Web developers, social media experts, or integrators listed in the Shopify Experts directory. They are supported by Shopify itself and hold specific accreditation.

Shopify experts are capable of managing:

• a site redesign;
• online store configuration;
• a complete e-commerce site creation;
• Shopify store marketing;
• online store migration, etc.

7 advantages of working with a Shopify expert

Hiring a Shopify expert to build or modify your online store offers many advantages. Here they are.

1. Benefit from strategic expertise

Shopify experts possess strategic expertise. They know exactly how to develop and implement effective marketing strategies to increase site traffic and store conversion. They can also assist the online store owner in identifying new products likely to appeal to customers or add numerous features that can lead to additional sales.

Shopify experts use their knowledge to maximize the growth of the e-boutique. E-merchants, already preoccupied with their core business, can then be guided in developing the brand strategy to adopt for the store. This allows them to make the best possible decisions and ensure the business reaches its full potential.

2. Delegate and save time

Setting up a Shopify store is a time-consuming activity that requires availability. However, e-merchants are often already busy enough with their main activities. Delegating the creation, migration, or redesign of a site to a Shopify expert allows them to free up time and remain focused on their core business.

Furthermore, even if Shopify also caters to beginner e-merchants, customizing a site and creating a unique design requires technical skills in coding and web design. Without this know-how, the e-merchant risks spending numerous resources (material, financial, and human) in developing an online store 100% in their image, hence the importance of contacting an expert in the field.

3. Enjoy quality work

The Shopify expert often possesses skills and qualifications that allow them to perform their work correctly. They work diligently and responsibly, and they are committed to satisfying their client. Therefore, the site owner is almost certain to benefit from quality work and enjoy a truly professional site. By extension, having a well-built site is the best way to attract prospects, convert them, retain customers, and thus increase the online store's revenue.

4. Maximize User Experience (UX)

Currently, user experience must be at the heart of any digital strategy. But how can it be maximized when one is far from knowledgeable in marketing and web design? By hiring a Shopify expert!

Offering an excellent user experience to customers is an essential argument for boosting conversions and improving e-business. It is a real added value for the company, which can then attract customers and gain their trust. Whether it's a creation, migration, or site redesign, UX should not be overlooked. Calling on a Shopify expert is an excellent way to pay particular attention to it and offer a memorable experience to customers.

5. Stand out from the competition

Another significant advantage of working with a Shopify expert is that it is the ideal solution to stand out from the competition, whether it's through:

• an innovative interface;
• a very well-constructed sales funnel;
• a personalized checkout, etc.

The Shopify expert masters the codes of e-commerce and will be able to support the online store owner so that they enjoy a unique site that pleases and converts.

6. Benefit from expert advice

Throughout the collaboration, the Shopify expert provides the online store owner with informed advice on various subjects such as web marketing, conversion, web design, etc. These recommendations allow the e-merchant to improve their business and make the best decisions for their store. The Shopify expert is also available to the e-merchant, who can ask questions whenever they feel the need.

7. Boost website Search Engine Optimization (SEO)

An e-merchant should absolutely not neglect the natural referencing of their online store. An attractive store, indeed, is not enough to win new customers. And for good reason! The site must be correctly referenced by search engines, so that prospects can discover the business and be tempted by the products sold.

However, improving the natural referencing of an e-commerce site requires real skills. Here again, relying on the knowledge of the Shopify expert is the ideal solution to boost the website's natural referencing (SEO), reach new customers, and enjoy quality traffic.

Finding a Shopify expert in practice

There are different ways to find a Shopify expert. In this case, it is possible to consult the directory established by Shopify, which lists all the experts present around the world. Thanks to this document, the owner of the online store can easily select the most relevant profiles for their project.

Another solution is to discover independent profiles on freelancing platforms such as Malt, 404 Work, or Codeur. Finally, it is also possible to use search engines or post an advertisement on professional social networks like LinkedIn or Viadeo.

Rates offered by Shopify experts

While it is true that Shopify experts possess certain skills and can enable e-merchants to give their business another dimension, their services come at a cost. The fees charged vary according to the services ordered and the professional's experience. Very often, experts charge by the hour or by package.

The average hourly rate for a junior Shopify expert is between €50 and €100 per hour. A more experienced Shopify expert can, in turn, charge between €150 and €450 per hour.

As you will have understood, working with a Shopify expert to create or develop your online store can be an excellent idea. It is, indeed, the ideal solution to benefit from expert advice and develop an effective strategy, perfectly adapted to the company's activity. As a result, the e-merchant has a pleasant e-boutique, in their image, which prioritizes user experience and attracts many customers.