How much does Klaviyo cost?

Are you looking for an email & SMS marketing platform that can increase your revenue without complicating your stack? Klaviyo has become the standard for e-commerce brands, especially on Shopify, thanks to its real-time segmentation, automated flows, and revenue-oriented reporting. Before you get started, it's essential to understand how much Klaviyo costs, what each offer includes, and how to estimate your total cost of ownership (TCO) based on your growth.

This page details the 2025 plans, included volumes (emails & SMS/MMS credits), factors affecting the bill, and observed ROI benchmarks from our projects. Our goal is to help you choose the most profitable subscription for your stage of maturity.

Klaviyo Pricing 2025: Email + SMS, Email Only, Free

The prices below are those visible on the official pricing page (example configuration: contacts ≈ 1,001 and 1,250 SMS credits). Amounts are displayed in US$ and vary depending on your contact volume and SMS/MMS credit allocation.

Important: If your contacts increase, Klaviyo will automatically recalculate the appropriate tier (included emails/SMS and price). SMS credits are consumed based on the sending country and message type (SMS vs MMS), with variable unit costs per destination.

Need help choosing a plan or sizing your volumes? We conduct a free audit of your current volumes and CRM roadmap to avoid over-sizing.

How to estimate your total Klaviyo cost (TCO)

• Contact base size: This is the #1 pricing lever. Think base hygiene (dormant contact deletion) and targeting engaged users to control costs.
• Sending frequency & Email/SMS mix: Your monthly volumes dictate the tier. Orchestration (email vs. SMS based on value/urgency) improves ROI and controls spending.
• Deliverability quality: Authenticated domains (SPF/DKIM/DMARC), warming, hygiene → more emails in Inbox = more revenue at constant volume.
• Automations vs. campaigns: Flows (welcome, browse/abandoned cart, post-purchase, winback) generate a large portion of CRM revenue at a low marginal cost.
• Stack & integrations: Certain integrations (reviews, loyalty, support) enrich segments without significantly increasing the bill if well-calibrated.

We recommend a 12-month TCO approach: Forecasted Contacts × Klaviyo tier + SMS credits + (potential implementation costs). Then compare this to the projected incremental CRM revenue by channel.

Klaviyo vs. alternatives (Mailchimp, Brevo/Sendinblue, ActiveCampaign)

Mailchimp: excellent entry-level option and broad ecosystem. Less precise on e-commerce revenue attribution and advanced real-time behavioral segmentation.

Brevo (formerly Sendinblue): competitive pricing, robust SMS in Europe. Less "commerce-native" than Klaviyo for deeply leveraging Shopify events and product data.

ActiveCampaign: very strong on multi-step automation. In e-commerce, Klaviyo maintains the advantage with native connectors, flow templates, and business insights by product/order.

In summary: if your core business is e-commerce (especially Shopify), Klaviyo offers the best time-to-value and a direct revenue read-out per message/flow, which facilitates budget governance.

Maximizing ROI: best practices & benchmarks

• Pareto of flows: Welcome, Abandoned Cart, Post-purchase journeys, Winback = 60–80% of CRM revenue on most accounts we audit.
• "RFM + intent" segmentation: cross-reference recency/frequency/monetary value with browsing signals (views, cart additions, categories viewed) to personalize the offer/timing/channel.
• "Just-in-time" SMS: Use SMS for high-friction points (payment abandonment, stock restock, delivery) or high-temporal value (drops, events).
• Continuous testing: subject lines, creative, CTA position, number of blocks, social proof (ratings/UGC), and especially cadence.

Useful public benchmarks: Each year, Klaviyo publishes its e-commerce benchmarks by industry (open/click rates, revenue per recipient) – useful for self-assessment and setting progressive targets.

Shopify use case & integration

Native Shopify ↔ Klaviyo integration automatically feeds e-commerce events (views, add to cart, orders, refunds…), product data (collections, tags) and customer profiles. You can deploy a revenue-generating flow base in just a few hours:

• Welcome Series contextualized by capture source (pop-up, quiz, bundle builder…)
• Abandoned browse / cart / checkout with sequenced reminders (Email → SMS if not opened/clicked)
• Post-purchase: UGC, cross-sell, complementary products, NPS, usage tips
• Winback 60/90 days with dynamic incentive based on LTV

Our Klaviyo × Shopify integration methodology covers domain authentication (SPF/DKIM/DMARC), list migration (with hygiene), warming, and setting up a revenue-oriented measurement plan to drive your ROI.

Implementing Klaviyo on your Shopify store requires specific skills. As an expert Shopify agency, we guide you through this integration process.

Recent resources & sources

• Klaviyo – Official Pricing (Email + SMS, Email, Free): included volumes and updated tiers.
• Klaviyo – E-commerce Benchmarks & Resources: benchmarks for open/click rates/revenue per recipient.
• Klaviyo Developer Documentation: event schemas, API, webhooks, best practices for enrichment.