In brief
- Shopify pricing in France for 2026, billed annually: Basic €27/month, Grow €79/month, Advanced €289/month. Billed monthly: €36, €105 and €384/month.
- Shopify Plus starts at €2,100/month on the French price list, with 200 inventory locations, unlimited B2B catalogs and a fully customizable checkout.
- The subscription is only part of the cost: every sale carries card fees (from 1.5% + €0.25 on Basic to 1% + €0.25 on Plus), and transaction fees of 0.2% to 2% are added if you do not use Shopify Payments.
- Our default recommendation at Stellar Projects: Grow, billed annually. Advanced only pays off at around €105,000 in monthly revenue collected by card.
Updated on September 28, 2026 by Volkier Bentinck, co-founder of Stellar Projects. Prices taken from Shopify France's official price list.
Shopify is a SaaS e-commerce software: you pay for neither servers nor a license, but for a monthly subscription, plus fees on every payment you collect. The right plan therefore depends on two things: the features you need, and the sales volume you process.
At Stellar Projects, a certified Shopify Plus Partner agency based in Paris, we have been setting up Shopify stores since 2018, mainly for lifestyle brands. This page brings together Shopify's 2026 prices in euros, the card fees and commissions for each plan, and the numbers-based reasoning we apply to choose between Basic, Grow, Advanced and Plus.
Contents
What are Shopify's prices in 2026?
In France, Shopify offers four main plans. Here are the prices listed by Shopify, in euros per month.
| Plan | Billed annually | Billed monthly | Who is it for? |
|---|---|---|---|
| Basic | €27 / month | €36 / month | Launch, solo entrepreneur |
| Grow | €79 / month | €105 / month | Growing brand, small team |
| Advanced | €289 / month | €384 / month | High volumes, international sales |
| Plus | From €2,100 / month | Structured B2B, complex organizations | |
For new merchants, Shopify offers a 3-day free trial, followed by a subscription at €1 per month for 3 months. These prices do not include payment fees, apps or the theme, which are detailed below.
Monthly or annual billing: about a 25% difference
By committing for a year, you pay about 25% less for each plan. On Grow, the difference comes to €312 per year.
| Plan | Monthly | Annual | Savings over 12 months |
|---|---|---|---|
| Basic | €36 / month | €27 / month | €108 |
| Grow | €105 / month | €79 / month | €312 |
| Advanced | €384 / month | €289 / month | €1,140 |
Monthly billing makes sense for testing the platform or for a store whose future is uncertain. Once the project is committed, annual billing is more logical: you can always upgrade to a higher plan during the year.
Basic, Grow, Advanced: what each plan includes
All three plans share the same foundation: a complete online store, unlimited products, Shopify checkout, themes, selling on social networks and marketplaces, discount codes, gift cards, SSL certificate and hosting included. All of them also give access to Sidekick, Shopify's AI assistant, and to native B2B limited to 3 catalogs.
Shopify Basic: €27 / month billed annually
- All the online selling features of the common foundation.
- 10 inventory locations.
- 24/7 chat support.
- No additional staff accounts: a single admin login.
Basic is enough to launch a brand and validate a product. It becomes limiting as soon as several people work on the store.
Shopify Grow: €79 / month billed annually
- All Basic features.
- Up to 5 staff accounts, with separate access permissions.
- Lower card rate: 1.3% + €0.25 instead of 1.5% + €0.25.
- Third-party transaction fees reduced to 1% (versus 2% on Basic).
This is the plan we recommend by default for growing brands: it covers most everyday needs, with a team that can access the store without sharing a single login.
Shopify Advanced: €289 / month billed annually
- All Grow features.
- Up to 15 staff accounts and enhanced chat support.
- Carrier shipping rates calculated in real time.
- Store customization by region for international sales.
- Card rate of 1.1% + €0.25 and third-party transaction fees of 0.6%.
Advanced is rarely chosen for its features alone. The real question is financial: at what volume does the difference in card fees pay back the difference in subscription? We run the numbers further down.
Shopify plan comparison table
| Feature | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Annual price | €27 / month | €79 / month | €289 / month | From €2,100 / month |
| Products | Unlimited | Unlimited | Unlimited | Unlimited |
| Additional staff accounts | None | 5 | 15 | Unlimited |
| Inventory locations | 10 | 10 | 10 | 200 |
| Native B2B | 3 catalogs | 3 catalogs | 3 catalogs | Unlimited catalogs |
| Real-time carrier rates | No | No | Yes | Yes |
| Store customization by region | No | No | Yes | Yes |
| Checkout customization | Limited | Limited | Limited | Full |
| Support | 24/7 chat | 24/7 chat | Enhanced 24/7 chat | 24/7 priority phone |
| Standard online card rate | 1.5% + €0.25 | 1.3% + €0.25 | 1.1% + €0.25 | 1% + €0.25 |
| Third-party transaction fees | 2% | 1% | 0.6% | 0.2% |
Shopify Plus: from €2,100 per month
On the French price list, Shopify Plus starts at €2,100 per month. That is the equivalent of the $2,300 per month rate listed in the United States. The exact amount depends on the length of the commitment and, for very high-volume brands, on a variable fee indexed to revenue. We break down this calculation in our guide to the real price of Shopify Plus.
Plus adds what the other plans lack: a native B2B channel with unlimited catalogs, a checkout customizable at every step, 200 inventory locations, unlimited staff accounts and priority phone support.
For the brands we work with, between €500,000 and €5M in revenue, Plus is rarely justified by lower payment fees alone. It is justified when an exclusive need becomes a blocker, most often a real wholesale channel. To find out whether that applies to you, read our comparison Shopify vs Shopify Plus.
Card fees and commissions by plan
Every payment collected through Shopify Payments carries fees that go down as the plan goes up. If you use another payment provider (Stripe, a bank module, etc.), Shopify also charges transaction fees on every sale, and these fees come on top of your provider's.
| Plan | Standard online card | Amex and international cards | Third-party transaction fees |
|---|---|---|---|
| Basic | 1.5% + €0.25 | 2.7% + €0.25 | 2% |
| Grow | 1.3% + €0.25 | 2.6% + €0.25 | 1% |
| Advanced | 1.1% + €0.25 | 2.4% + €0.25 | 0.6% |
| Plus | 1% + €0.25 | 2.3% + €0.25 | 0.2% |
Other payment methods have their own rates. On the Basic price list, the PayPal wallet starts at 2.9% + €0.35 and Klarna is charged at 4.99% + €0.35. Shopify Payments is also required for certain features, such as displaying prices in local currency or built-in fraud analysis. In the vast majority of cases, we therefore advise turning it on.
Other Shopify costs to plan for
Beyond the subscription and payment fees, several items add to the monthly cost of a Shopify store.
- Apps: the App Store has free apps and paid apps, each billed as a monthly subscription. Add them up before choosing your plan: on a well-equipped store, they often weigh more than the subscription itself.
- The theme: Shopify offers free themes. Premium themes from the Theme Store are a one-time purchase, with no subscription.
- The domain name: expect around ten euros per year depending on the extension. Also plan for a professional email service, which Shopify does not provide.
- Marketplaces: order syncing is free up to 50 orders per month. Beyond that, Shopify charges 1% of the sales concerned, capped at $99 per month.
- In-store sales: the POS Pro module costs €79 per month per location.
One item often overestimated at launch: legal writing. Terms and conditions of sale (CGV) and legal notices are mandatory, but they can be produced for free. Our guide to Shopify terms of sale and legal notices explains when it becomes worthwhile to budget for them.
This page covers the cost of the platform. Design, development and project support are a separate budget, which we detail on our page how much a Shopify site costs with an agency.
Which Shopify plan do we recommend at Stellar?
For most of our clients, we recommend Grow billed annually, at €79 per month. For a brand's everyday use, it covers the same features as the higher plans. Above all, it adds staff accounts, which are essential as soon as a small team runs the store day to day.
On the other hand, we often struggle to justify Advanced. Functionally, the gap with Grow remains marginal for most merchants, unless the store needs real-time carrier rates or advanced customization by region. So the question to ask is not "does Advanced have more features?" but "at what volume does the fee difference pay back the subscription difference?". It is a calculation, not a hunch.
For a broader view of the platform, read our agency verdict on Shopify.
At what revenue should you move to Advanced?
Take a typical case: a French brand on Shopify Payments, billed annually, collecting mostly by standard card, with an average order value of €50.
- Subscription difference: €289 (Advanced) minus €79 (Grow), or €210 per month.
- Savings on card fees: 1.3% minus 1.1%, or 0.2% of revenue. The fixed €0.25 per order is the same on both plans, so it does not enter the calculation.
- Switchover threshold: 210 / 0.002 = €105,000 in monthly revenue collected by standard card, or about 2,100 orders per month with an average order value of €50.
Three nuances shift this threshold:
- With monthly billing, the subscription difference rises to €279 (€384 minus €105), and the threshold moves to about €139,500 in monthly revenue.
- With a third-party payment provider, transaction fees go from 1% to 0.6%, a 0.4% difference: the threshold drops to about €52,500 in monthly revenue.
- Advanced's features, such as real-time carrier rates or customization by region, can justify the move before the financial threshold.
In short: on Shopify Payments and billed annually, Grow remains more cost-effective below €105,000 in monthly card revenue. Above that, Advanced comes out ahead.
Which Shopify plan for selling B2B?
Since 2026, every plan includes native B2B limited to 3 catalogs. The right choice depends on how sophisticated your wholesale business is:
- Simple needs (a few resellers, a dedicated price list): the native B2B in Basic, Grow or Advanced is enough.
- Intermediate needs: Grow or Advanced, paired with a specialized B2B solution like Sparklayer.
- B2B at the core of the business (many accounts, catalogs per company, negotiated payment terms): Shopify Plus and its complete B2B channel.
To scope your project, browse our complete guide to B2B on Shopify.
Shopify Partner commissions: our position
Something few merchants know: Shopify Partners (agencies, freelancers) earn a recurring commission on their clients' Shopify subscriptions. The more expensive the plan, the higher the commission.
At Stellar, we consider this an ethical issue. We never recommend an oversized plan: the right plan is the one that matches the brand's real volume and needs, not the one that maximizes our commission. That is why we recommend Grow by default, and Advanced or Plus only when the numbers justify it.
Torn between two plans? Let's talk about your store: with your sales volume and payment methods, the calculation takes just a few minutes.