Building Your Brand in the Age of AI - The STELLAR™ Method

CREATING YOUR BRAND IN THE AGE OF AI

The STELLAR™ Method for Building a Resilient and Profitable Brand

The definitive guide for entrepreneurs who want to build a lasting brand

In 2021, our e-commerce brand Superbon lost 70% of its revenue in three weeks. Overnight, iOS14 shattered our acquisition model. This crisis forced us to rethink everything.

From this ordeal emerged the STELLAR™ method, a proven system for building brands capable of withstanding market disruptions, algorithm changes, and economic crises.

What you will discover in this book:

Florian Bentinck and Volkier Bentinck, former L'Oréal executives who became entrepreneurs in 2010, share 15 years of field experience through the launch and management of WeLoveBeauty, Superbon, Cabania, and Love'nSpa.

The STELLAR™ method breaks down brand creation into 7 actionable pillars: System, Traction, Execution, Leverage, Learning, Adaptation, and Resilience. Each section combines authentic entrepreneurial stories, practical frameworks, and immediately applicable tools.

Key points of the book:

• How to define a cross-sectoral vision that allows flexibility without losing coherence
• The fundamentals of the Business Model Canvas adapted for e-commerce brands
• Building a customer journey that converts at every stage
• Traction strategies that actually work (beyond Meta Ads)
• How to integrate AI as a co-pilot without losing your brand identity
• Critical indicators for navigating uncertainty
• Principles of resilience that save brands in times of crisis

The hands-on approach that makes the difference:

40% concrete stories and examples drawn from our experiences and those of our clients, 40% practical teaching without consultant jargon, 20% ready-to-use tools and frameworks. Each section concludes with an actionable STELLAR™ audit grid.

Who this book is for:

DTC brand founders, e-commerce entrepreneurs, creators who want to transition from product to brand, and leaders looking to strengthen the resilience of their business.

The authors:

Florian Bentinck and Volkier Bentinck left L'Oréal in 2010 to become entrepreneurs. Since then, they have launched several e-commerce brands and founded Stellar Projects, a Shopify agency specializing in the creation and development of digital brands. Their approach combines strategic vision and technical excellence.

Practical information:

Format: Paperback, 280 pages
Publisher: Stellar Projects (2025)
ISBN: 979-1098310300
Language: French