Shopify Plus: The Complete Guide 2025

What is Shopify Plus?

When a brand reaches a certain e-commerce maturity with significant growth and demonstrates real international ambitions, Shopify offers its premium solution: Shopify Plus.

Shopify Plus is an ultra-robust and flexible e-commerce platform, specially designed for brands that generate significant business volumes. It has the many advantages of a standard Shopify offering, plus:

• More personalization and control.
• Greater automation capabilities.
• Improved multichannel and omnichannel functionalities.
• Better technical performance (Speed: page loading time x 5)
• The ability to reliably manage a very large volume of traffic and sales.

Before going further, also discover our complete guide to e-commerce on Shopify.

What are the major features of Shopify Plus?

1. The solution for international growth

An international expansion strategy is much more than just a matter of store translation. The Shopify Plus offer integrates up to 9 additional, separate, and connected Shopify instances for this purpose. Each instance has its own back-office to allow for local customization of content, currency, and language.

2. A customizable store

Although rich in native features, standard Shopify offerings do not allow for very extensive customization beyond design or theme.
Shopify Plus offers much more flexibility, allowing your developers full control of the site thanks to editable CSS files and scripts.

A major advantage: The Shopify Plus offer allows for customization of the standard Shopify checkout.

Here are some concrete examples:

• If you want to offer shipping by Mondial Relay, the choice of a Relay Point can now be made before payment (which is not possible with the standard Shopify offer);
• If you wish to sell your products in certain countries not subject to VAT, you can integrate an automatic VAT reduction and thus only charge the ex-VAT price.

3. Campaign Automation

The Shopify Plus offer integrates Flow, a powerful email automation solution.
Flow allows, among other things:

• Automatic tagging of your customers and orders according to conditional rules;
• Identifying and canceling high-risk orders;
• Restocking when a certain threshold is reached;
• Hiding out-of-stock products;
• Following up with customers who have made a return

With the Launchpad tool, you can automate your marketing campaigns (e.g., flash sales and special operations), meaning:

• Planning and automating events;
• Automating product availability;
• Scheduling merchandising (landing pages, homepage, etc.)

4. An integrated B2B (Wholesale) sales channel

Manually managing B2B customers (invoicing, commercial terms, pricing grids, etc.) is particularly time-consuming. Shopify Plus allows you to manage your B2B activity smoothly and structured. You can even create a 100% B2B portal using one of the 9 Shopify instances included in your offer.

Once accepted, resellers can then log in and place orders according to your rules and conditions, meaning:

• Discounts based on tiers and volumes.
• Tiered pricing levels
• Special pricing for certain B2B customers.
• Minimum and/or maximum order amounts.

5. Other advantages:

• Unlimited admin accounts;
• Priority 24/7 support service;
• Access to the Shopify Plus Partners ecosystem and help connecting with the right partners
• Unlimited development stores

... and many other advantages.

How much does Shopify Plus cost?

Platform fees amount to $2500 / month (for monthly revenue ranging from $0 to $800K).
If a merchant generates monthly revenue exceeding $800K, then an additional rate of 0.25% is applied to the portion of revenue above $800K.

In France, the Shopify Payments system is unfortunately not yet available.
A merchant is therefore forced to use an external payment gateway (e.g., Stripe, Mollie, etc.).

For any transaction outside Shopify Payments, Shopify charges transaction fees of 0.15% according to the following formula over a 30-day period: [(product cost - discount) + tax + shipping fees] x rate.

Some additional fees may also be added for the use of third-party applications found in the App store (e.g., special Shopify Plus rates).

Finding a Shopify Plus agency:

While it is not necessary to use a Shopify Plus Partner agency to build a site or migrate to Shopify Plus, we nevertheless encourage you to entrust this type of project to a service provider with experience in customizing checkout and managing high-growth online stores.

Also note that unlike standard Shopify offers, the Shopify Plus subscription requires validation by the dedicated Shopify Plus team before it becomes effective, as well as the signing of a renewable one-year commercial contract.

We encourage you to meet with several Shopify Plus agencies in Paris to choose the partner best suited to your project. Also read our advice on how to choose your Shopify agency.

To help you start your search, here is also a list of Shopify and Shopify Plus agencies in Paris and throughout France.

Conclusion: Shopify Plus is an e-commerce solution rich in tools and features, intended for fast-growing stores and merchants who already have a good understanding of e-commerce basics. To learn more, also read our articles