In brief
- 10 iconic French Shopify stores: Oh My Cream, Vuarnet, Jimmy Fairly, Merci Handy, Cabania, Balzac Paris, AMI, Renouard, Saint James, and Cabaïa.
- All sectors are represented: beauty, fashion, eyewear, leather goods, children's furniture, accessories. Proof that a Shopify store adapts to brands of all sizes, from young DNVBs to century-old leaders.
- Standard or enterprise: most run on Shopify, while Vuarnet, Saint James, and Cabaïa use Shopify Plus to support their volume and omnichannel strategy.
- Two examples by Stellar: Cabania, our agency's store with its treehouse bed configurator, and Renouard, a client redesign that increased web revenue by approximately 20% in 2025.
- The common thread among successful stores: a strong brand identity, an impeccable mobile experience, a well-chosen app stack, and an omnichannel approach.
Summary
Why these 10 examples of Shopify stores in France
Are you looking for examples of French Shopify stores to inspire your e-commerce project? Here are ten, from Oh My Cream to Cabaïa, that prove Shopify isn't just for small brands: eyewear, fashion, cosmetics, leather goods, furniture – leaders in their categories are building solid growth there. Shopify is now the most widely used e-commerce solution in the world, renowned for its reliability, simplicity, and flexibility, and suitable for brands of all sizes. The pace of migrations to Shopify has accelerated significantly in recent years, and the number of beautiful Shopify sites from French brands has exploded.
There are many ways to leverage Shopify to create an online store: theme purchase, customization, custom development, or headless commerce. All these approaches can be used to build your online store on Shopify.
To inspire your future e-commerce site creations, our Shopify agency Stellar Projects has compiled this selection of 10 examples of French Shopify stores to discover. Two of them are projects we know intimately: Cabania, which we designed and manage, and Renouard, which we migrated to Shopify.
What is a Shopify store?
A Shopify store is an e-commerce site created and hosted on Shopify, the SaaS platform that manages hosting, security, payments, and updates for you. Essentially, you manage your catalog, design, and sales from a single interface, without worrying about technical aspects. This common foundation connects the ten brands on this page: a fast, secure, and scalable online store, whether they use the standard or enterprise version.
Two levels exist. Shopify, in its standard plans, is suitable for the vast majority of brands launching or developing their e-commerce. Shopify Plus, the enterprise version, is for brands with high volume or advanced needs (multi-stores, native B2B, custom checkout). To understand the platform in detail, read our page what is Shopify, and for the enterprise version, our guide Shopify Plus.
The 10 French Shopify stores at a glance
Before detailing each brand, here's an overview of the ten selected Shopify store examples, their sector, their platform version, and their notable feature.
| Brand | Sector | Version | Key feature |
|---|---|---|---|
| Oh My Cream! | Beauty, cosmetics | Shopify | French beauty pioneer on Shopify, over 15 physical stores |
| Vuarnet | Eyewear, optics | Shopify Plus | Heritage since 1957, strong digital acceleration |
| Jimmy Fairly | Eyewear, optics | Shopify | Online eyewear customization, omnichannel model |
| Merci Handy | Beauty, personal care | Shopify | On Shopify since its beginnings, continuously evolving UX |
| Cabania | Children's furniture, treehouse bed | Shopify | Native Shopify configurator, dozens of combinations, Stellar agency's store |
| Balzac Paris | Women's fashion | Shopify | Responsible fashion, very high-performing e-shop |
| AMI | Premium fashion | Shopify | Refined omnichannel, impeccable mobile experience |
| Renouard | Leather goods | Shopify | Redesign and migration by Stellar, +20% web revenue in 2025, traffic x2 |
| Saint James | Textiles, marine fashion | Shopify Plus | Successful migration in 2021, leader in the marinière (breton shirt) |
| Cabaïa | Accessories | Shopify Plus | E-commerce case study, over €20M revenue by 2023 |
1. Oh My Cream!
Through its e-shop and over 15 physical stores, the cosmetics brand Oh My Cream! offers a wide selection of natural, organic, and eco-responsible skincare and makeup products. The brand was a pioneer in France with its online Shopify store. It is one of the very first examples of beauty Shopify stores in France. In addition to its own products, Oh My Cream! also offers a selection of renowned skincare brands. View Oh My Cream store
2. Vuarnet
Vuarnet is a French company specializing in the manufacture of high-performance sunglasses and ski goggles. Founded in 1957, the company is known for its superior quality polarized lenses and its collaboration with athletes. In addition to its winter sports products, Vuarnet also offers a range of prescription glasses and casual sunglasses for everyday use. Vuarnet has strongly accelerated its digital growth through its superb Shopify Plus store. Discover Vuarnet e-shop
3. Jimmy Fairly
Jimmy Fairly is a French DNVB (Digitally Native Vertical Brand) for online prescription glasses, present both in physical distribution (through its own stores) and e-commerce. It offers a wide range of quality frames at affordable prices and is committed to donating a portion of its profits to social and eco-responsible projects. This is another great example of a Shopify site! The Jimmy Fairly e-shop allows its customers to create their own glasses online by selecting their frame and lenses. For those in a hurry, the brand also offers many pre-selected models. Visit Jimmy Fairly's website
4. Merci Handy
Merci Handy is a French brand of personal care and beauty products. It offers a wide range of face and body products, as well as its iconic hand sanitizer gel. All Merci Handy products are made from natural and environmentally friendly ingredients, and the company is committed to responsible and ethical business practices. Merci Handy is probably the best French example of Shopify success. Indeed, the brand's online store has been on Shopify since its beginnings. The brand continuously evolves its UX and design: its homepage and product pages change very regularly. View Merci Handy e-shop
5. Cabania
Cabania is a French brand of treehouse beds for children, and one of our agency's achievements. As we are both the founders and designers of the site, this example concretely illustrates our e-commerce stances on Shopify.
The heart of the store is a treehouse bed configurator that allows each customer to compose their model from dozens of combinations. The technical choice was made from the start.
"We wanted a simple and intuitive treehouse bed configurator, without weighing down the technical stack: to capitalize on native Shopify rather than heavy custom development, and to allow customers to discover our dozens of possible combinations smoothly."
Volkier Bentinck, co-founder of Stellar Projects and Cabania
The result: a rich customization experience for the customer, a light and maintainable technical base for the brand. A choice that is reflected in the figures, as Cabania has generated over 100,000 euros in monthly revenue since 2025. Discover Cabania store
6. Balzac Paris
Balzac Paris is a French company specializing in women's clothing and lingerie. It offers a range of high-quality clothing designed to be both comfortable and elegant, as well as a range of fine lingerie and swimwear. Balzac Paris draws inspiration from Parisian fashion and strives to create clothing that combines style and functionality. The company is also committed to using sustainable and ecological materials in the production of its garments, and to working with local artisans and ethical suppliers. Balzac enjoys strong online growth through its very high-performing Shopify e-shop. This is also a good French example of a Shopify store. View Balzac Paris store
7. AMI (Alexandre Mattiussi)
An icon of the contemporary Parisian wardrobe, AMI combines clean lines with a strong brand identity. The house has accelerated its omnichannel strategy with a refined Shopify store: fluid navigation, immersive product pages, masterful storytelling, and an impeccable mobile experience. The coherence between retail and digital, reinforced by regular launches and demanding merchandising, makes it an excellent example of a Shopify store for premium fashion and lifestyle brands. Visit Ami Paris website
8. Renouard
French leather goods brand, Renouard entrusted our agency with the redesign and migration of its store to Shopify. The interest of this example: it is not based on a marketing description, but on results reported directly by the brand.
Marion Douillot, Chief Digital Officer of Renouard, summarizes what the switch changed.
"The switch to Shopify allowed us to increase our overall web revenue by approximately 20% in 2025, a trend that is confirmed in 2026: this was the main objective of this redesign. We also connected the site to our different channels (Google Shopping, Pinterest, Meta) and gained a much better understanding of our activity. On the audience side, we doubled our traffic, driven notably by direct traffic linked to Shopify's naturally solid SEO. And the choice to integrate Klaviyo is one of the best decisions of this redesign: 59% open rate, 11.5% click-through rate, and a clean customer base that grew by 25% in less than a year."
Marion Douillot, Chief Digital Officer, Renouard
Beyond the figures, the main contribution cited by the brand is clarity: unified management of digital activity and autonomy to quickly test new levers (site translations, payment in installments, new delivery methods, WhatsApp button). Foundations that now open up international projects and a digital loyalty program. See other client feedback
9. Saint James
An absolute flagship of Breton marine clothing manufacturing, Saint James is a French company known for its knitted wool sweaters and cotton canvas marinières (breton shirts). Saint James also offers accessories such as beanies, scarves, and hats. Founded in 1889, the brand draws inspiration from French maritime tradition and strives to create superior quality products that combine comfort, durability, and style. The company is also committed to using sustainable and ecological materials and to working with ethical suppliers. In 2021, the brand accelerated its growth and represents one of the most beautiful examples of migration to Shopify. Through its Shopify Plus site, Saint James is developing its omnichannel strategy and strengthening its leadership position in its segment. View Saint James website
10. Cabaïa
Cabaïa is a French clothing and accessories company whose flagship product is the famous modular backpack. It offers a wide range of customizable bags, beanies, socks, and accessories, designed to be practical, durable, and trendy. Cabaïa has become a true Shopify case study and an inspiration for rapid e-commerce and retail success. In just a few years, its Shopify store has become a reference and a real conversion machine. Its revenue exceeded 20 million euros by 2023. Discover Cabaïa store
What these Shopify stores have in common
Beyond their industry, these ten brands share four levers that explain the performance of their Shopify store. Identifying them helps understand what separates a store that sells from a store that simply exists.
- Strong brand identity: At AMI, Balzac, or Cabaïa, the store's design extends the brand's universe. Storytelling, photography, and tone are consistent from the homepage to the cart.
- Flawless mobile experience: The majority of e-commerce traffic is mobile. These brands prioritize speed, product readability, and a smooth user journey on smartphones.
- Carefully selected app stack: E-mailing with Klaviyo, customer reviews, loyalty programs, logistics. When well integrated, it quickly impacts revenue. At Renouard, Klaviyo integration shows a 59% open rate and has grown the customer base by 25% in less than a year.
- Omnichannel approach: Oh My Cream, Saint James, and Vuarnet connect physical stores and e-shops. Shopify and Shopify Plus serve as the backbone for this retail and digital coherence.
To build your own, our selection of the 10 essential Shopify apps for a high-performing store details budgets, use cases, and alternatives by category.
How much does a Shopify store like these cost?
The cost of a Shopify store depends on three items: the platform subscription, complementary tools, and site creation. A standard subscription starts around €25 per month (Basic plan with annual payment), while the enterprise version Shopify Plus starts around €2,100 per month for high-volume brands.
Added to this are a theme (often between €180 and €380), a few paid applications, and especially the creation work. A store at the level of the examples above rarely relies on an off-the-shelf theme: it requires design, integration, and optimization. To estimate this cost, consult our analysis how much a Shopify agency costs and the detailed Shopify pricing.
What if you launched your own Shopify store?
Do these examples make you want to get started? The good news is that Shopify is designed for a quick start, even without technical skills. Account opening, theme selection, catalog upload, payment and delivery setup: each step is clearly outlined. Our detailed guide accompanies you step-by-step to create your Shopify store step-by-step.
And to look beyond borders, also discover our 10 examples of Shopify stores in the US and UK.
Recent resources & literature
- W3Techs, E-commerce Technologies Overview (continuously updated)
- Baymard Institute, E-commerce UX Research (product pages, navigation, checkout)
- Shopify Newsroom, Trends, releases, and results (BFCM, new products)
Frequently Asked Questions
What is a Shopify store?
A Shopify store is an e-commerce site created and hosted on Shopify, a SaaS platform that handles hosting, security, payments, and updates. The merchant manages their catalog, design, and sales from a single interface, without managing a server. Brands like Oh My Cream, Cabaïa, or Saint James use it to sell online and connect their physical stores.
Which French brands use Shopify?
Many renowned French brands rely on Shopify or Shopify Plus, including Oh My Cream, Vuarnet, Jimmy Fairly, Merci Handy, Cabania, Balzac Paris, AMI, Renouard, Saint James, and Cabaïa. The list continues to grow, from cosmetics to furniture, fashion, leather goods, and accessories.
How to find French Shopify stores?
Several methods exist: observe brands in your sector, use technology analysis tools like W3Techs or BuiltWith that detect a site's platform, or browse editorial selections like the one on this page. Visual clues (product page structure, Shop Pay checkout) also help identify a Shopify store.
Why do French brands choose Shopify?
Shopify attracts for three main reasons: the reliability of its infrastructure (loading times, payment security), the speed of going live, and a very rich app ecosystem (e-mailing with Klaviyo, customer reviews, loyalty programs, logistics). Brands can thus focus on their product and acquisition rather than technical maintenance.
What is the difference between Shopify and Shopify Plus?
Shopify Plus is the enterprise version of Shopify, intended for high-volume brands. It adds advanced features: automations, extensive customization of the purchase funnel, multi-store and multi-market management, and dedicated support. Brands like Vuarnet, Saint James, or Cabaïa use it to support their growth and omnichannel strategy.
How much does a Shopify store cost?
The standard subscription starts around €25 per month (Basic plan, annual payment) and Shopify Plus around €2,100 per month. Added to this are the theme, apps, and site creation. A store at the level of the examples on this page implies an investment in design and integration, to be estimated according to the project's ambition.
How to create such a high-performing Shopify store?
A high-performing store relies on a fast and well-structured theme, meticulously crafted product pages, an impeccable mobile experience, and an app stack chosen according to your conversion goals. For a customized result, calling on an expert Shopify agency accelerates the project and secures technical and SEO choices.
Conclusion
Many other French brands use Shopify for their online store, and the list is just beginning. These ten examples share a commonality: a strong identity, a refined experience, and a well-chosen app stack that amplifies every conversion lever. Two of them, Cabania and Renouard, show what Shopify can achieve when pushed with a true product and CRM strategy.
Do you want to create a store that is just as high-performing? Our Shopify agency creates custom e-commerce sites. In the meantime, browse our recent Shopify achievements.