In brief
- 10 iconic French Shopify stores: Oh My Cream, Vuarnet, Jimmy Fairly, Merci Handy, Cabania, Balzac Paris, AMI, Renouard, Saint James and Cabaïa.
- Every sector is represented: beauty, fashion, eyewear, leather goods, children's furniture, accessories. Proof that a Shopify store adapts to brands of every size, from the young DNVB to the century-old market leader.
- Standard or enterprise: most run on Shopify, while Vuarnet, Saint James and Cabaïa use Shopify Plus to support their volume and omnichannel operations.
- Two examples built by Stellar: Cabania, our agency's own store with its cabin bed configurator, and Renouard, a client redesign that grew online revenue by about 20% in 2025.
- What successful stores have in common: a strong brand identity, a flawless mobile experience, a well-chosen app stack and an omnichannel approach.
Contents
Why these 10 examples of Shopify stores in France
Looking for examples of French Shopify stores to inspire your e-commerce project? Here are ten, from Oh My Cream to Cabaïa, proving that Shopify is not just for small brands: eyewear, fashion, cosmetics, leather goods, furniture, category leaders are building solid growth on it. Shopify is now the most widely used e-commerce solution in the world, known for its reliability, simplicity and flexibility, and suited to brands of all sizes. The pace of migrations to Shopify has accelerated sharply in recent years, and the number of beautiful Shopify sites from French brands has exploded.
There are many ways to use Shopify to build an online store: buying a theme, customizing it, custom development or headless commerce. So many approaches to building your online store on Shopify.
To inspire your future e-commerce projects, our Shopify agency Stellar Projects has put together this selection of 10 French Shopify store examples worth exploring. We know two of them from the inside: Cabania, which we designed and run, and Renouard, which we migrated to Shopify.
What is a Shopify store?
A Shopify store is an e-commerce site built and hosted on Shopify, the SaaS platform that handles hosting, security, payments and updates for you. In practice, you manage your catalog, design and sales from a single interface, without worrying about the technical side. This shared foundation is what connects the ten brands on this page: a fast, secure and scalable online store, whether they use the standard version or the enterprise version.
There are two tiers. Shopify, on its standard plans, suits the vast majority of brands launching or growing their e-commerce business. Shopify Plus, the enterprise version, is designed for high-volume brands or advanced needs (multiple stores, native B2B, customized checkout). To understand the platform in detail, read our page what is Shopify, and for the enterprise version, our Shopify Plus guide.
The 10 French Shopify stores at a glance
Before looking at each brand in detail, here is an overview of the ten selected Shopify store examples, their sector, their version of the platform and their standout feature.
| Brand | Sector | Version | Standout feature |
|---|---|---|---|
| Oh My Cream! | Beauty, cosmetics | Shopify | French beauty pioneer on Shopify, more than 15 physical stores |
| Vuarnet | Eyewear, optics | Shopify Plus | Heritage dating back to 1957, strong digital acceleration |
| Jimmy Fairly | Eyewear, optics | Shopify | Online glasses customization, omnichannel model |
| Merci Handy | Beauty, personal care | Shopify | On Shopify since day one, continuously evolving UX |
| Cabania | Children's furniture, cabin beds | Shopify | Native Shopify configurator, dozens of combinations, Stellar's own store |
| Balzac Paris | Women's fashion | Shopify | Responsible fashion, high-performing online store |
| AMI | Premium fashion | Shopify | Polished omnichannel, flawless mobile experience |
| Renouard | Leather goods | Shopify | Redesign and migration by Stellar, +20% online revenue in 2025, traffic x2 |
| Saint James | Textiles, nautical fashion | Shopify Plus | Successful migration in 2021, leader in Breton striped shirts |
| Cabaïa | Accessories | Shopify Plus | E-commerce textbook case, over €20M in revenue as early as 2023 |
1. Oh My Cream!
Through its online store and more than 15 company-owned physical stores, the cosmetics retailer Oh My Cream! offers a wide selection of natural, organic and eco-friendly skincare and makeup products. The brand was a pioneer in France with its Shopify online store. It is one of the very first examples of beauty Shopify stores in France. In addition to its own products, Oh My Cream! also offers a selection of renowned skincare brands. See the Oh My Cream store
2. Vuarnet
Vuarnet is a French company specializing in high-performance sunglasses and ski goggles. Founded in 1957, the company is known for its premium polarized lenses and its collaborations with athletes. Beyond its winter sports products, Vuarnet also offers a range of prescription glasses and casual sunglasses for everyday wear. Vuarnet has strongly accelerated its digital growth through its superb Shopify Plus store. Explore the Vuarnet online store
3. Jimmy Fairly
Jimmy Fairly is a French DNVB selling prescription glasses online, present both in physical retail (through its own stores) and in e-commerce. It offers a wide range of quality frames at affordable prices and is committed to donating part of its profits to social and environmental projects. Here is another great Shopify site example! The Jimmy Fairly online store lets customers create their own glasses online by choosing their frame and lenses. For those in a hurry, the brand also offers many preselected models. Visit the Jimmy Fairly site
4. Merci Handy
Merci Handy is a French personal care and beauty brand. It offers a wide range of face and body products as well as its iconic hand sanitizing gel. All Merci Handy products are made from natural, environmentally friendly ingredients, and the company is committed to responsible and ethical business practices. Merci Handy is probably the best French Shopify success story. The brand's online store has been on Shopify since day one. The brand continuously evolves its UX and design: its homepage and product pages change very regularly. See the Merci Handy online store
5. Cabania
Cabania is a French brand of cabin beds for children, and one of our agency's projects. Since we are both its founders and the designers of its site, this example concretely illustrates our e-commerce choices on Shopify.
The heart of the store is a cabin bed configurator that lets each customer build their own model from dozens of combinations. The technical choice was deliberate from the start.
"We wanted a simple, intuitive cabin bed configurator without weighing down the tech stack: building on native Shopify rather than heavy custom development, and letting customers explore our dozens of possible combinations smoothly."
Volkier Bentinck, co-founder of Stellar Projects and Cabania
The result: a rich customization experience for customers, and a lightweight, maintainable technical foundation for the brand. A choice that shows in the numbers, since Cabania has generated more than 100,000 euros in monthly revenue since 2025. Discover the Cabania store
6. Balzac Paris
Balzac Paris is a French women's clothing and lingerie company. It offers a range of premium clothing designed to be both comfortable and elegant, along with a range of fine lingerie and swimwear. Balzac Paris draws on Parisian fashion and strives to create clothes that combine style and functionality. The company is also committed to using sustainable, eco-friendly materials in its production and to working with local artisans and ethical suppliers. Balzac is enjoying strong online growth through its high-performing Shopify store. It is another good French Shopify store example. See the Balzac Paris store
7. AMI (Alexandre Mattiussi)
An icon of contemporary Parisian menswear, AMI combines clean lines with a strong brand identity. The house has accelerated its omnichannel strategy with a polished Shopify store: smooth navigation, immersive product pages, masterful storytelling and a flawless mobile experience. The consistency between retail and digital, reinforced by regular launches and demanding merchandising, makes it an excellent Shopify store example for premium fashion and lifestyle brands. Visit the Ami Paris site
8. Renouard
A French leather goods house, Renouard entrusted our agency with the redesign and migration of its store to Shopify. What makes this example valuable: it is not based on a marketing description, but on results reported directly by the brand.
Marion Douillot, Chief Digital Officer at Renouard, sums up what the switchover changed.
"Switching to Shopify allowed us to grow our overall online revenue by about 20% in 2025, a trend that is holding up in 2026: that was the main goal of this redesign. We also connected the site to our various channels (Google Shopping, Pinterest, Meta) and gained a much clearer view of our business. On the audience side, we doubled our traffic, driven in particular by direct traffic linked to Shopify's naturally solid SEO. And choosing to integrate Klaviyo was one of the best decisions of this redesign: a 59% open rate, an 11.5% click rate, and a clean customer base that grew by 25% in less than a year."
Marion Douillot, Chief Digital Officer, Renouard
Beyond the numbers, the main benefit the brand cites is clarity: unified management of its digital business and the autonomy to quickly test new levers (site translations, installment payments, new delivery methods, a WhatsApp button). Foundations that now open the way to international expansion and a digital loyalty program. See more client feedback
9. Saint James
The flagship of Breton nautical clothing, Saint James is a French company known for its knitted wool sweaters and its cotton canvas striped shirts. Saint James also offers accessories such as beanies, scarves and hats. Founded in 1889, the brand draws on French maritime tradition and strives to create premium products that combine comfort, durability and style. The company is also committed to using sustainable, eco-friendly materials and working with ethical suppliers. In 2021, the brand shifted into high gear and stands as one of the finest examples of migration to Shopify. Through its Shopify Plus site, Saint James is growing its omnichannel presence and strengthening its leadership in its segment. See the Saint James site
10. Cabaïa
Cabaïa is a French clothing and accessories company whose flagship product is its famous modular backpack. It offers a wide range of customizable bags, beanies, socks and accessories, designed to be practical, durable and on-trend. Cabaïa has become a true Shopify textbook case and an inspiring example of lightning-fast success in e-commerce and retail. In just a few years, its Shopify store has become a benchmark and a real conversion machine. Its revenue exceeded 20 million euros as early as 2023. Discover the Cabaïa store
What these Shopify stores have in common
Beyond their sectors, these ten brands share four levers that explain the performance of their Shopify store. Spotting them means understanding what separates a store that sells from a store that merely exists.
- A strong brand identity: at AMI, Balzac or Cabaïa, the store design extends the brand's world. Storytelling, photography and tone are consistent from the homepage to the cart.
- A flawless mobile experience: most e-commerce traffic is mobile. These brands focus on speed, product page readability and a smooth journey on smartphones.
- A carefully chosen app stack: email marketing with Klaviyo, customer reviews, loyalty, logistics. Well integrated, it quickly impacts revenue. At Renouard, the Klaviyo integration delivers a 59% open rate and grew the customer base by 25% in less than a year.
- An omnichannel approach: Oh My Cream, Saint James and Vuarnet connect physical stores and online store. Shopify and Shopify Plus serve as the backbone of this retail and digital consistency.
To build yours, our selection of the 10 must-have Shopify apps for a high-performing store details budgets, use cases and alternatives by category.
How much does a Shopify store like these cost?
The cost of a Shopify store depends on three items: the platform subscription, additional tools, and building the site. The standard subscription starts at around €25 per month (Basic plan, billed annually), while the enterprise version Shopify Plus starts at around €2,100 per month for high-volume brands.
On top of that come a theme (often between €180 and €380), a few paid apps, and above all the build work. A store on the level of the examples above rarely relies on a theme used as is: it requires design, development and optimization. To estimate this item, see our analysis how much does a Shopify agency cost and the breakdown of Shopify pricing.
Why not launch your own Shopify store?
Do these examples make you want to get started? The good news is that Shopify is designed to launch quickly, even without technical skills. Opening your account, choosing a theme, uploading your catalog, setting up payments and shipping: every step is clearly mapped out. Our detailed guide walks you through how to create your Shopify store step by step.
And to look beyond borders, also discover our 10 examples of Shopify stores in the US and UK.
Recent resources & further reading
- W3Techs, Overview of e-commerce technologies (continuously updated)
- Baymard Institute, E-commerce UX research (product pages, navigation, checkout)
- Shopify Newsroom, Trends, releases and results (BFCM, new products)
Frequently asked questions
What is a Shopify store?
A Shopify store is an e-commerce site built and hosted on Shopify, a SaaS platform that takes care of hosting, security, payments and updates. The merchant manages their catalog, design and sales from a single interface, without managing a server. Brands like Oh My Cream, Cabaïa and Saint James use it to sell online and connect their physical stores.
Which French brands use Shopify?
Many well-known French brands rely on Shopify or Shopify Plus, including Oh My Cream, Vuarnet, Jimmy Fairly, Merci Handy, Cabania, Balzac Paris, AMI, Renouard, Saint James and Cabaïa. The list keeps growing, from cosmetics to furniture, fashion, leather goods and accessories.
How do you find French Shopify stores?
There are several methods: watching the brands in your sector, using technology analysis tools like W3Techs or BuiltWith that detect a site's platform, or browsing editorial selections like the one on this page. Visual clues (product page structure, Shop Pay checkout) also help you recognize a Shopify store.
Why do French brands choose Shopify?
Shopify appeals for three main reasons: the reliability of its infrastructure (load times, payment security), speed to launch, and a very rich app ecosystem (email marketing with Klaviyo, customer reviews, loyalty, logistics). Brands can therefore focus on their product and customer acquisition rather than on technical maintenance.
What is the difference between Shopify and Shopify Plus?
Shopify Plus is the enterprise version of Shopify, intended for high-volume brands. It adds advanced features: automations, extensive customization of the checkout funnel, multi-store and multi-market management, and dedicated support. Brands like Vuarnet, Saint James and Cabaïa use it to support their growth and omnichannel operations.
How much does a Shopify store cost?
The standard subscription starts at around €25 per month (Basic plan, billed annually) and Shopify Plus at around €2,100 per month. On top of that come the theme, apps and building the site. A store on the level of the examples on this page involves an investment in design and development, to be estimated according to the project's ambitions.
How do you create an equally high-performing Shopify store?
A high-performing store relies on a fast, well-structured theme, polished product pages, a flawless mobile experience and an app stack chosen according to your conversion goals. For a custom result, working with an expert Shopify agency speeds up the project and secures your technical and SEO choices.
Conclusion
Many other French brands use Shopify for their online store, and the list is only getting started. These ten examples share one thing: a strong identity, a polished experience and a well-chosen app stack that amplifies every conversion lever. Two of them, Cabania and Renouard, show what Shopify can do when you push it with a real product and CRM strategy.
Want to build an equally high-performing store? Our Shopify agency builds custom e-commerce sites. In the meantime, browse our recent Shopify projects.