10 Stellar Shopify US & UK Stores

Want to see what Shopify can do in the hands of international brands that are thriving? Here are 10 examples of Shopify and Shopify Plus stores in the United States and the United Kingdom, from Gymshark to J.Crew, each with the conversion lever worth remembering. With nearly 2 million active stores, Shopify is today the most popular e-commerce solution on the market. If you are reading this article, you are probably also considering a migration to Shopify from Magento, Prestashop, WooCommerce or BigCommerce.

To help you picture your own project, we have selected only the most iconic Shopify examples and the fastest-growing brands. And of course, contact us if you want to migrate to Shopify.

1. Gymshark

Gymshark is a UK-based online store for fitness and sportswear. Founded in 2012 by Ben Francis, it quickly established itself as one of the most popular fitness apparel brands in the world. It is one of the finest Shopify success stories. Gymshark's product range includes sportswear for men and women, as well as fitness accessories. In addition to its online presence, Gymshark has opened physical stores in several cities around the world. See the Gymshark site

2. Good American

Good American is a women's fashion brand founded by Khloé Kardashian and Emma Grede in 2016. The brand focuses on creating clothing that fits every body type, with a size range from 0 to 24. Good American quickly became popular thanks to its social-media-driven marketing strategy and its collaborations with influencers and celebrities. The brand is also known for its commitment to inclusion and diversity. Good American's Shopify store is also an example of Shopify UX and design. Discover the Good American site

3. Kylie Cosmetics

Kylie Cosmetics, the beauty brand founded by Kylie Jenner, stands out with a very high-traffic Shopify Plus site and precisely orchestrated drops (product launches, limited editions). The UX focuses on speed, clear product pages and social UGC to maximize conversion. Its influencer campaigns and the CRM triggered after each launch make it a textbook Shopify case. Visit the Kylie Cosmetics store

4. Skims

Founded by Kim Kardashian, Skims has become a global benchmark in shapewear and loungewear. Its Shopify Plus store combines rigorous merchandising, highly converting product photos and eagerly awaited drops. The categories are crystal clear, the size guide is extremely helpful and the mobile experience is exemplary. A must-see Shopify example for fashion DNVBs. See the Skims store

5. MVMT

MVMT (pronounced "movement") is a DNVB of fashion watches and sunglasses founded in 2013 by Jake Kassan and Kramer LaPlante. The brand specializes in quality watches at affordable prices, with a strong online presence through its Shopify site as well as retail locations in the United States. MVMT grew rapidly thanks to its social-media-driven marketing strategy. The MVMT e-commerce site is probably one of the best-known examples of Shopify stores. See the MVMT site

6. Milk Makeup

Milk Makeup is a natural, sustainable makeup and cosmetics brand founded in 2016 by Milk Studios, a New York-based fashion and entertainment production company. Milk Makeup has its own online store hosted on Shopify. On this highly successful example of a beauty Shopify site, you will find a complete range of products for the face, eyes, lips and nails. You can easily browse the different categories, read customer reviews and buy in just a few clicks. Milk Makeup's online store is designed to be easy to use and secure thanks to Shopify. Visit the Milk Makeup store

Milk Makeup: Shopify online store inspiration

7. Casper

Casper is a DNVB of mattresses and sleep products founded in 2014 by Philip Krim, Neil Parikh and Luke Sherwin. The brand focuses on creating comfortable, quality products such as mattresses, pillows and duvets. Casper made its name thanks to its particularly effective Shopify Plus site and CRM strategy. The brand also offers a range of wellness products such as bed frames, linens and sleep accessories. Casper is an example of a Shopify store that has inspired many French start-ups such as Tediber. See the Casper online store

8. ThirdLove

ThirdLove is a lingerie brand with a wide range of sizes and styles, founded in 2013 by Heidi Zak and David Spector. Its Shopify online store notably features a quiz to help customers find the right size and style. ThirdLove made its name through a very aggressive marketing strategy and numerous collaborations. ThirdLove is also good Shopify inspiration if you want to migrate from Prestashop or WooCommerce. Visit the ThirdLove site

9. Allbirds

Allbirds is a brand of comfortable, eco-friendly shoes founded in 2016 by Tim Brown and Joey Zwillinger. The brand offers sustainable shoes made from eco-friendly materials such as merino wool and sugarcane. Allbirds owes its fame to its highly effective social media campaigns and its influencer strategy. The brand, primarily digital, offers a wide range of shoes for men and women, from sneakers to loafers to sandals. Allbirds is probably the best-known example of a Shopify Plus site. See the Allbirds site

Allbirds: Shopify online store inspiration

10. J.Crew

J.Crew is a unisex fashion brand founded in 1983 by Emily Scott and Arthur Cinader. Known for its classic, timeless style, it relies on a high-performing Shopify store and a large network of physical stores in the United States. The brand offers a vast range of clothing for men, women and children, from dresses to pants to shirts and jackets. J.Crew's e-commerce site is good Shopify inspiration for a fashion site. Visit the J.Crew site

J.Crew online store: Shopify inspiration

Frequently asked questions

Which major US and UK brands use Shopify?

Many fast-growing international brands rely on Shopify or Shopify Plus, including Gymshark, Good American, Kylie Cosmetics, Skims, MVMT, Milk Makeup, Casper, ThirdLove, Allbirds and J.Crew. They cover a variety of sectors: fitness, fashion, beauty, bedding and accessories.

What is the difference between Shopify and Shopify Plus?

Shopify Plus is the enterprise version of Shopify, designed for very high-volume brands. It adds advanced automations, deep customization of the checkout, multi-store and multi-market management, and dedicated support. Brands like Skims, Kylie Cosmetics and Allbirds use it to support their growth.

Why migrate to Shopify from Magento, Prestashop or WooCommerce?

Brands migrate to Shopify to reduce technical maintenance, gain speed and reliability, and access a very rich app ecosystem. The platform handles hosting, security and updates, which lets teams focus on product, content and acquisition rather than infrastructure.

How do these brands use Shopify to convert?

What these stores have in common comes down to a few levers: fast, reassuring product pages, size guides or quizzes that reduce hesitation, drops and limited editions that create urgency, and a CRM (email, SMS) triggered after every interaction. It's this combination, more than the theme alone, that drives performance.

In conclusion

This is just a brief overview of great Shopify stores. There are of course many other international brands that use Shopify for their online store. It's a CMS suited to small brands just launching as well as to multinationals generating millions in revenue. These examples are therefore only a small selection.

In France too, Shopify is a platform that is increasingly popular, as it offers great flexibility and many customization options for online store owners.

We also invite you to discover our work and to contact us to discuss your redesign, migration or creation project for your online store.

10 inspiring US & UK Shopify stores

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