What is Shopify Plus?

Shopify Plus, a platform for high-volume stores

Are you an e-merchant already generating several hundred thousand or even several million euros in turnover? Then Shopify Plus is for you.

Shopify Plus was designed for merchants with high business volume and specific needs such as automation, internationalization, multi-store management, wholesale, etc.

To accompany your reading of this article, we also recommend consulting a Shopify Plus agency about your particular project.

Basic functionalities

Shopify Plus includes the basic functionalities of Shopify. In fact, if you switch from Shopify to Shopify Plus, you won't feel out of place; everything is identical. From catalog management to app installation, it's the same tool.

And that's good, because the transition to Shopify Plus is often viewed with some apprehension by merchants. But they quickly find themselves in a familiar environment.

Multi-store

With Shopify Plus, you have the option to create up to 10 stores with a single account. The primary advantage is being able to internationalize and create stores with an experience tailored to a specific market. Are your promotions or catalog different between France and the US? Create a store for each of these countries to offer a unique experience.

The second advantage is being able to create pop-up stores, test new functionalities without impacting "in-production" sites, conduct A/B testing, and more.

Customizable Checkout

Unlike Shopify Standard or Shopify Advanced, you have control over the checkout template. Add branding or custom scripts. For example:

• create discounts at checkout (Buy One Get One)
• change the tax amount based on the buyer's country
• offer a discount based on customer tags
• reorganize payment methods

...

Advanced Integrations & Development

Shopify Plus provides new APIs and new Software Development Kits (SDKs) for an advanced experience (mobile application...). Shopify Plus means more autonomy for developers to place e-commerce at the heart of the company's IT ecosystem.

Headless

Headless is the term used to describe a platform where the front-end (the part visible to the user) is decoupled from the transactional engine. This allows, for example, choosing the technology of your choice for a unique user experience while retaining Shopify for transactions. Thus, you can embed Shopify in a mobile application or on a touch terminal. You can also use your content manager as an intermediate layer between the front-end and the back-end.

Advanced features

Shopify Plus offers exclusive tools for Plus merchants. For example:

• A Wholesale channel for B2B sales with a specific UX
• The Flow app to automate processes. For example, sending a notification to the procurement department each time a stock level falls below a certain threshold.
• The Launchpad app allows organizing flash sales.

Pricing

Pricing is also a major differentiating factor between a Shopify store and a Shopify Plus store. The starting subscription price is $2000 / month. Added to this are a commission that depends on your turnover and transaction fees of 0.15%. Do you have a Shopify Plus project? Stellar can assist you. Here are our Shopify SEO, migration, or redesign services.

Other topics in the guide

What is Shopify?
Develop your Shopify site
Shopify, the solution for your B2B e-commerce?
Which ERP to choose with Shopify?
10 examples of Shopify stores in the US and UK
10 examples of Shopify stores in France