10 Inspiring Shopify Store Examples (US & UK)

With nearly 2 million active stores, Shopify is currently the most popular e-commerce solution on the market. If you are reading this article, it probably means you are also considering a migration to Shopify from Magento, Prestashop, WooCommerce, or BigCommerce.

To help you better envision it, here is a list of 10 examples of Shopify and Shopify Plus stores from brands in the US and UK. Among the thousands of stores, we have chosen to highlight only the most iconic Shopify examples and the fastest-growing brands. And of course: contact us if you wish to migrate to Shopify.

1. Gymshark

Gymshark is an online fitness and sportswear store based in the UK. It was founded in 2012 by Ben Francis and quickly established itself as one of the most popular fitness apparel brands in the world. It is one of the most successful Shopify success stories. Gymshark's product range includes sportswear for men and women, as well as fitness-related accessories. In addition to its online presence, Gymshark has opened physical stores in several cities worldwide.


 View Website

2. Good American

Good American is a women's fashion clothing brand founded by Khloe Kardashian and Emma Grede in 2016. The brand focuses on creating clothing that fits all sizes, with a size range from 0 to 24. Good American quickly became popular thanks to its social media-focused marketing strategy and collaborations with influencers and celebrities. The brand is also known for its commitment to inclusivity and diversity. Good American's Shopify store is also an example of Shopify UX and design.


 Discover the website

3. Kylie Cosmetics

Kylie Cosmetics, a beauty brand founded by Kylie Jenner, stands out with a very high-traffic Shopify Plus site and precisely orchestrated drops (product launches, limited editions). The UX focuses on speed, clear product pages, and social UGC to maximize conversion. Influential campaigns and post-launch CRM make it a Shopify case study. 


Visit the store

4. Skims

Founded by Kim Kardashian, Skims has become a global benchmark in shapewear and loungewear. Its Shopify Plus store combines rigorous merchandising, highly converting product photos, and highly anticipated drops. The categories are crystal clear, sizing/fit is ultra-educational, and the mobile experience is exemplary. An essential Shopify example for DNVB fashion brands. 


View the online store

5. MVMT

MVMT (pronounced "movement") is a DNVB for watches and fashion sunglasses founded in 2013 by Jake Kassan and Kramer LaPlante. The brand specializes in creating quality watches at affordable prices, with a strong online presence via their Shopify site as well as physical stores in several US cities. MVMT has experienced rapid growth thanks to its social media-focused marketing strategy. The MVMT e-commerce site is probably one of the most well-known examples of Shopify stores.


 View Shopify website

6. Milk Makeup

Milk Makeup is a natural and sustainable makeup and cosmetic brand founded in 2016 by Milk Studios, a fashion and entertainment production company based in New York. Milk Makeup has its own online store hosted on the Shopify platform. On this very successful example of a Shopify beauty site, you will find a complete range of products for the face, eyes, lips, and nails. You can easily navigate through the different product categories, read customer reviews, and purchase your products in just a few clicks. Milk Makeup's online store is designed to be easy to use and secure, thanks to the use of the Shopify platform.


 Visit the Shopify store

7. Casper



Casper is a DNVB for mattresses and sleep products founded in 2014 by Philip Krim, Neil Parikh, and T. Luke Sherwin. The brand focuses on creating comfortable and quality products like mattresses, pillows, and duvets. Casper became known through its particularly effective Shopify Plus site and CRM strategy. The brand also offers a range of wellness products such as essential oil diffusers and meditation cushions. Casper is an example of a Shopify store that has inspired many French startups like Tediber. 


The Casper e-shop

 

8. ThirdLove

Third Love is a lingerie brand with a wide range of sizes and styles founded in 2013 by Heidi Zak and David Spector. Its Shopify online store features a quiz to help customers find the right size and style. Third Love became known through its very aggressive marketing strategy and numerous collaborations with celebrities. ThirdLove is also a good Shopify inspiration if you want to migrate from Prestashop or WooCommerce.


 Visit the merchant site

9. Allbirds

Allbirds is a brand of comfortable and eco-friendly shoes founded in 2016 by Tim Brown and Joey Zwillinger. The brand offers comfortable and durable shoes made from ecological materials, such as merino wool and sugarcane. Allbirds owes its notoriety to its very effective social media campaigns and its influence strategy. The brand, primarily digital, offers a wide range of shoes for men and women, including sneakers, loafers, and sandals. Allbirds is probably the most well-known example of a Shopify Plus site. 


View the e-commerce site

10. J. Crew

J. Crew is a mixed-gender fashion clothing brand founded in 1983 by Emily Scott and Arthur Cinader. Known for its classic and universal style, with a highly performing Shopify store and physical boutiques in the United States. The brand offers a wide range of clothing for men and women, including dresses, pants, shirts, and jackets. J. Crew's e-commerce site is good Shopify inspiration for a fashion site. Visit the official website


In Conclusion

This is just a brief overview of the beautiful creations on Shopify. 
There are of course many other international brands that use Shopify for their online store. Indeed, it is a CMS suitable for both small brands launching and multinationals generating millions in revenue. These examples therefore represent only a small selection.



In France, Shopify is an increasingly popular platform because it offers great flexibility and numerous customization options for online store owners.

We also invite you to discover our achievements and to contact us to discuss your project for redesign, migration, or creation of a merchant site.

Recent Resources & Literature

• Shopify Newsroom — product news, BFCM stats, 2024–2025 trends
• Baymard Institute — E-commerce UX Research (navigation, PDP, checkout)
• BuiltWith — E-commerce technology adoption & market shares by segment

Read also

10 examples of French Shopify stores
What is Shopify?
What is Shopify Plus?
Develop a Shopify site