Summary
Want to see what Shopify looks like in the hands of successful international brands? Here are 10 examples of Shopify and Shopify Plus stores in the US and UK, from Gymshark to J.Crew, each with a key conversion lever to remember. With nearly 2 million active stores, Shopify is currently the most popular e-commerce solution on the market. If you're reading this article, you're probably also considering migrating to Shopify from Magento, Prestashop, WooCommerce, or BigCommerce.
To help you better visualize, we have selected only the most iconic Shopify examples and the fastest-growing brands. And of course, contact us if you wish to migrate to Shopify.
1. Gymshark
Gymshark is an online fitness and sportswear store based in the UK. Founded in 2012 by Ben Francis, it has quickly established itself as one of the most popular fitness apparel brands in the world. It is one of the finest examples of Shopify success. Gymshark's product range includes sportswear for men and women, as well as fitness-related accessories. In addition to its online presence, Gymshark has opened physical stores in several cities worldwide. View the Gymshark website
2. Good American
Good American is a women's fashion brand founded by Khloé Kardashian and Emma Grede in 2016. The brand focuses on creating clothing that fits all body types, with a size range from 0 to 24. Good American quickly became popular due to its social media-focused marketing strategy and collaborations with influencers and celebrities. The brand is also known for its commitment to inclusion and diversity. Good American's Shopify store is also an example of Shopify UX and design. Discover the Good American website
3. Kylie Cosmetics
Kylie Cosmetics, a beauty brand founded by Kylie Jenner, stands out with a very high-traffic Shopify Plus site and precisely orchestrated drops (product launches, limited editions). The UX focuses on speed, clear product pages, and social UGC to maximize conversion. Influential campaigns and CRM triggered after each launch make it a Shopify case study. Visit the Kylie Cosmetics store
4. Skims
Founded by Kim Kardashian, Skims has become a global benchmark in shapewear and loungewear. Its Shopify Plus store combines rigorous merchandising, highly convertible product photos, and highly anticipated drops. Categories are crystal clear, the size guide is ultra-pedagogical, and the mobile experience is exemplary. An essential Shopify example for DNVB fashion. View the Skims store
5. MVMT
MVMT (pronounced "movement") is a DNVB for fashion watches and sunglasses founded in 2013 by Jake Kassan and Kramer LaPlante. The brand specializes in creating quality watches at affordable prices, with a strong online presence via its Shopify site as well as retail outlets in the United States. MVMT has experienced rapid growth thanks to its social media-focused marketing strategy. The MVMT e-commerce site is probably one of the most well-known Shopify store examples. View the MVMT website
6. Milk Makeup
Milk Makeup is a natural and sustainable makeup and cosmetics brand founded in 2016 by Milk Studios, a fashion and entertainment production company based in New York. Milk Makeup has its own online store hosted on Shopify. On this highly successful example of a Shopify beauty site, you'll find a complete range of products for face, eyes, lips, and nails. You can easily navigate through different categories, read customer reviews, and make purchases in just a few clicks. Milk Makeup's online store is designed to be easy to use and secure thanks to Shopify. Visit the Milk Makeup store
7. Casper
Casper is a DNVB for mattresses and sleep products founded in 2014 by Philip Krim, Neil Parikh, and Luke Sherwin. The brand focuses on creating comfortable and quality products like mattresses, pillows, and duvets. Casper gained recognition through its Shopify Plus site and its particularly effective CRM strategy. The brand also offers a range of wellness products such as bed frames, linens, and sleep accessories. Casper is a Shopify store example that has served as inspiration for many French startups like Tediber. View the Casper e-shop
8. ThirdLove
ThirdLove is a lingerie brand with a wide range of sizes and styles founded in 2013 by Heidi Zak and David Spector. Its Shopify online store features a quiz to help customers find the right size and style. ThirdLove gained recognition through a very aggressive marketing strategy and numerous collaborations. ThirdLove is also a good Shopify inspiration if you want to migrate from Prestashop or WooCommerce. Visit the ThirdLove website
9. Allbirds
Allbirds is a comfortable and eco-friendly shoe brand founded in 2016 by Tim Brown and Joey Zwillinger. The brand offers sustainable shoes made from eco-friendly materials, such as merino wool and sugarcane. Allbirds owes its notoriety to its highly effective social media campaigns and its influencer strategy. The predominantly digital brand offers a wide range of shoes for men and women, from sneakers to loafers to sandals. Allbirds is probably the best-known Shopify Plus site example. View the Allbirds website
10. J.Crew
J.Crew is a mixed fashion clothing brand founded in 1983 by Emily Scott and Arthur Cinader. Known for its classic and universal style, it relies on a high-performing Shopify store and a large network of physical stores in the United States. The brand offers a vast range of clothing for men, women, and children, from dresses to pants, shirts, and jackets. J.Crew's e-commerce site is a good Shopify inspiration for a fashion site. Visit the J.Crew website
Frequently Asked Questions
Which major US and UK brands use Shopify?
Many rapidly growing international brands rely on Shopify or Shopify Plus, including Gymshark, Good American, Kylie Cosmetics, Skims, MVMT, Milk Makeup, Casper, ThirdLove, Allbirds, and J.Crew. They cover various sectors: fitness, fashion, beauty, bedding, and accessories.
What is the difference between Shopify and Shopify Plus?
Shopify Plus is the enterprise version of Shopify, designed for very high-volume brands. It adds advanced automations, deep customization of the checkout funnel, multi-store and multi-market management, as well as dedicated support. Brands like Skims, Kylie Cosmetics, and Allbirds use it to support their growth.
Why migrate to Shopify from Magento, Prestashop, or WooCommerce?
Brands migrate to Shopify to reduce technical maintenance, gain speed and reliability, and access a rich app ecosystem. The platform handles hosting, security, and updates, allowing teams to focus on product, content, and acquisition rather than infrastructure.
How do these brands use Shopify to convert?
The common thread among these stores lies in a few levers: fast and reassuring product pages, size guides or quizzes that reduce hesitation, drops and limited editions that create urgency, and CRM (email, SMS) triggered after each interaction. It's this combination, more than the theme alone, that drives performance.
In conclusion
This is just a brief overview of the beautiful achievements on Shopify. Of course, there are many other international brands that use Shopify for their online store. It's a CMS suitable for small launching brands as well as multinationals generating millions in revenue. These examples therefore represent only a small selection.
In France too, Shopify is an increasingly popular platform, as it offers great flexibility and numerous customization options for online store owners.
We also invite you to discover our achievements and contact us to discuss your e-commerce site redesign, migration, or creation project.
Recent resources & literature
- Shopify Newsroom, product news, BFCM stats, trends
- Baymard Institute, e-commerce UX research (navigation, PDP, checkout)
- BuiltWith, e-commerce technology adoption by segment
Also read
10 examples of French Shopify stores
What is Shopify?
What is Shopify Plus?
Develop a Shopify site