In brief
- 10 emblematic French Shopify stores: Oh My Cream, Vuarnet, Jimmy Fairly, Merci Handy, Caravane, Balzac Paris, AMI, Petite Mendigote, Saint James and Cabaïa.
- All sectors are represented: beauty, fashion, eyewear, furniture, accessories. Proof that a Shopify store adapts to brands of all sizes, from young DNVBs to century-old leaders.
- Standard or enterprise: most run on Shopify, while Vuarnet, Saint James and Cabaïa use Shopify Plus to support their volume and omnichannel strategy.
- How much does it cost: a Shopify store starts at around €27 per month subscription, plus the theme, apps and site creation.
- The common thread of successful stores: a strong brand identity, an impeccable mobile experience, a well-chosen app stack and an omnichannel logic.
Summary
Why these 10 examples of Shopify stores in France
Are you looking for examples of French Shopify stores to inspire your e-commerce project? Here are ten, from Oh My Cream to Cabaïa, which prove that Shopify is not just for small brands: eyewear, fashion, cosmetics, furniture, leaders in their category are building solid growth on it. Shopify is today the most widespread e-commerce solution in the world, renowned for its reliability, simplicity and flexibility, and adapted to brands of all sizes. The pace of migrations to Shopify has greatly accelerated in recent years, and the number of beautiful Shopify sites from French brands has exploded.
There are many ways to use Shopify to create an online store: theme purchase, customization, custom development or headless commerce. So many approaches to building your online store on Shopify.
To inspire your future e-commerce site creations, our Shopify agency Stellar Projects has compiled this selection of 10 examples of French Shopify stores to discover.
What is a Shopify store?
A Shopify store is an e-commerce site created and hosted on Shopify, the SaaS platform that handles hosting, security, payments and updates for you. Concretely, you manage your catalog, your design and your sales from a single interface, without worrying about the technical aspects. This is the common foundation that connects the ten brands on this page: a fast, secure and scalable online store, whether they use the standard version or the enterprise version.
Two levels exist. Shopify, in its standard plans, is suitable for the vast majority of brands launching or developing their e-commerce. Shopify Plus, the enterprise version, is for high-volume brands or those with advanced needs (multi-stores, native B2B, customized checkout). To understand the platform in detail, read our page what is Shopify, and for the enterprise version, our guide Shopify Plus.
The 10 French Shopify stores at a glance
Before detailing each brand, here is an overview of the ten selected examples of Shopify stores, their sector, their platform version and their key feature.
| Brand | Sector | Version | Key Feature |
|---|---|---|---|
| Oh My Cream! | Beauty, cosmetics | Shopify | Pioneering French beauty brand on Shopify, over 15 physical stores |
| Vuarnet | Eyewear, optics | Shopify Plus | Heritage since 1957, strong digital acceleration |
| Jimmy Fairly | Eyewear, optics | Shopify | Online eyewear customization, omnichannel model |
| Merci Handy | Beauty, personal care | Shopify | On Shopify since its beginnings, continuously evolving UX |
| Caravane | Furniture, home decor | Shopify | Sustainable artisan furniture, growing online sales |
| Balzac Paris | Women's fashion | Shopify | Responsible fashion, very high-performing e-shop |
| AMI | Premium fashion | Shopify | Refined omnichannel, impeccable mobile experience |
| Petite Mendigote | Fashion, accessories | Shopify | Growth supported by a marketing stack (Klaviyo) |
| Saint James | Textile, marine fashion | Shopify Plus | Successful migration in 2021, leader in marinières |
| Cabaïa | Accessories | Shopify Plus | E-commerce case study, over €20M turnover by 2023 |
1. Oh My Cream!
Through its e-shop and over 15 owned physical stores, the cosmetics brand Oh My Cream! offers a wide selection of natural, organic and eco-responsible skincare and make-up products. The brand was a pioneer in France with its Shopify online store created by the Maestrooo agency. It is one of the very first examples of beauty Shopify stores in France. In addition to its own products, Oh My Cream! also offers a selection of renowned skincare brands. View Oh My Cream store
2. Vuarnet
Vuarnet is a French company specializing in the manufacture of high-performance sunglasses and ski goggles. Founded in 1957, the company is known for its superior quality polarizing lenses and its collaboration with athletes. In addition to its winter sports products, Vuarnet also offers a range of prescription glasses and casual style sunglasses for everyday use. Vuarnet has strongly accelerated its digital growth via its superb Shopify Plus store. Discover the Vuarnet e-shop
3. Jimmy Fairly
Jimmy Fairly is a French DNVB for online prescription glasses, present both in physical distribution (via its own stores) and in e-commerce. It offers a wide range of quality frames at affordable prices and is committed to donating a portion of its profits to social and eco-responsible projects. Here's another great example of a Shopify site! The Jimmy Fairly e-shop allows its customers to create their own glasses online by selecting their frame and lenses. For those in a hurry, the brand also offers many pre-selected models. Visit the Jimmy Fairly website
4. Merci Handy
Merci Handy is a French brand of personal care and beauty products. It offers a wide range of products for the face and body as well as its iconic hand cleansing gel. All Merci Handy products are made from natural and environmentally friendly ingredients, and the company is committed to responsible and ethical business practices. Merci Handy is probably the best French example of success on Shopify. Indeed, the brand's e-commerce site has been on Shopify since its beginnings. The brand continuously evolves its UX and design: its homepage and product pages change very regularly. View Merci Handy e-shop
5. Caravane
Caravane is a French brand of furniture and interior decoration. It offers a wide range of ethnic and bohemian style furniture and accessories, inspired by travels and cultures from around the world. Caravane's products are made from natural and durable materials, such as wood, cotton canvas and rattan. The company is also committed to working with local artisans and respecting the environment. In addition to its physical stores, Caravane is developing its online sales via its Shopify site. Here is another beautiful Shopify store inspiration made in France. Discover the Caravane website
6. Balzac Paris
Balzac Paris is a French company specializing in women's clothing and lingerie. It offers a range of high-quality clothing designed to be both comfortable and elegant, as well as a range of delicate lingerie and swimwear. Balzac Paris is inspired by Parisian fashion and strives to create clothing that combines style and functionality. The company is also committed to using sustainable and ecological materials in the production of its garments, and to working with local artisans and ethical suppliers. Balzac enjoys strong online growth through its high-performing Shopify e-shop. This is also a good example of a French Shopify store. View Balzac Paris store
7. AMI (Alexandre Mattiussi)
An icon of contemporary Parisian style, AMI combines clean lines and a strong brand identity. The fashion house has accelerated its omnichannel strategy with a refined Shopify store: fluid navigation, immersive product pages, masterful storytelling, and an impeccable mobile experience. The consistency between retail and digital, reinforced by regular launches and demanding merchandising, makes it an excellent example of a Shopify store for premium fashion and lifestyle brands. Visit the Ami Paris website
8. Petite Mendigote
Petite Mendigote is a women's clothing and fashion accessories brand created in France in 2010. It offers original and trendy collections, inspired by travels and cultures from around the world. Petite Mendigote strives to develop quality collections, made with natural and environmentally friendly materials, and to offer clothing and accessories that combine style and ethics. In addition to its ready-to-wear collections, the brand also offers a range of jewelry and shoes. Petite Mendigote is growing online via its Shopify site and its complementary marketing tools like Klaviyo. Discover the Petite Mendigote store
9. Saint James
An absolute jewel of Breton marine clothing manufacturing, Saint James is a French company known for its knitted wool sweaters and cotton canvas marinières. Saint James also offers accessories such as hats, scarves, and caps. Founded in 1889, the brand is inspired by French maritime tradition and strives to create superior quality products that combine comfort, durability, and style. The company is also committed to using sustainable and ecological materials and working with ethical suppliers. In 2021, the brand stepped up its game and is one of the best examples of migration to Shopify. Through its Shopify Plus site, Saint James is developing its omnichannel strategy and strengthening its leadership position in its segment. View the Saint James website
10. Cabaïa
Cabaïa is a French clothing and accessories company whose flagship product is the famous modular backpack. It offers a wide range of customizable bags, hats, socks, and accessories, designed to be practical, durable, and trendy. Cabaïa has become a true Shopify case study and an inspiration for rapid e-commerce and retail success. In just a few years, its Shopify store has become a benchmark and a real conversion machine. Its turnover exceeded 20 million euros as early as 2023. Discover the Cabaïa store
What these Shopify stores have in common
Beyond their sector, these ten brands share four levers that explain the performance of their Shopify store. Identifying them is understanding what separates a store that sells from a store that merely exists.
- A strong brand identity: at AMI, Balzac, or Cabaïa, the store's design extends the brand's universe. Storytelling, photography, and tone are consistent from the homepage to the cart.
- An impeccable mobile experience: the majority of e-commerce traffic is mobile. These brands prioritize speed, readability of product pages, and the fluidity of the journey on smartphones.
- A carefully chosen application stack: email marketing with Klaviyo, customer reviews, loyalty programs, logistics. Each application serves a precise conversion lever, never accumulation for accumulation's sake.
- An omnichannel logic: Oh My Cream, Saint James, or Vuarnet connect physical stores and e-shops. Shopify and Shopify Plus serve as the backbone for this retail and digital coherence.
To build your own, our selection of the 10 essential Shopify apps for a high-performing store details budgets, use cases, and alternatives by category.
How much does a Shopify store like these cost?
The cost of a Shopify store depends on three main items: the platform subscription, complementary tools, and site creation. A standard subscription starts at around €27 per month (Basic plan with annual payment), while the enterprise version, Shopify Plus, starts at around €2,100 per month for high-volume brands.
In addition to this, there's a theme (often between €180 and €380), some paid applications, and most importantly, the creation work. A store at the level of the examples above rarely relies on an off-the-shelf theme: it requires design, integration, and optimization. To estimate this cost, consult our analysis how much a Shopify agency costs and the detailed Shopify pricing.
What if you launched your own Shopify store?
Do these examples make you want to get started? The good news is that Shopify is designed for a quick start, even without technical skills. Account opening, theme selection, catalog upload, payment and shipping setup: each step is clearly outlined. Our detailed guide will walk you through how to create your Shopify store step-by-step.
And to project yourself beyond borders, also discover our 10 examples of Shopify stores in the US and UK.
Recent Resources & Literature
- W3Techs, Overview of e-commerce technologies (continuously updated)
- Baymard Institute, E-commerce UX Research (product pages, navigation, checkout)
- Shopify Newsroom, Trends, releases, and results (BFCM, new products)
Frequently Asked Questions
What is a Shopify store?
A Shopify store is an e-commerce site created and hosted on Shopify, a SaaS platform that handles hosting, security, payments, and updates. The merchant manages their catalog, design, and sales from a single interface, without managing a server. Brands like Oh My Cream, Cabaïa, and Saint James use it to sell online and connect their physical stores.
Which French brands use Shopify?
Many well-known French brands rely on Shopify or Shopify Plus, including Oh My Cream, Vuarnet, Jimmy Fairly, Merci Handy, Caravane, Balzac Paris, AMI, Petite Mendigote, Saint James, and Cabaïa. The list continues to grow, from cosmetics to furniture, fashion, and accessories.
How to find French Shopify stores?
Several methods exist: observing brands in your sector, using technological analysis tools like W3Techs or BuiltWith that detect a site's platform, or browsing editorial selections like the one on this page. Visual cues (product sheet structure, Shop Pay checkout) also help identify a Shopify store.
Why do French brands choose Shopify?
Shopify attracts brands for three main reasons: the reliability of its infrastructure (loading times, payment security), rapid deployment, and a very rich ecosystem of applications (emailing with Klaviyo, customer reviews, loyalty, logistics). Brands can thus focus on their product and acquisition rather than technical maintenance.
What is the difference between Shopify and Shopify Plus?
Shopify Plus is the enterprise version of Shopify, intended for high-volume brands. It adds advanced features: automations, extensive customization of the purchase funnel, multi-store and multi-market management, and dedicated support. Brands like Vuarnet, Saint James, or Cabaïa use it to support their growth and omnichannel strategy.
How much does a Shopify store cost?
A standard subscription starts at around €27 per month (Basic plan, annual payment) and Shopify Plus at around €2,100 per month. In addition to this, there's the theme, applications, and site creation. A store at the level of the examples on this page implies an investment in design and integration, to be estimated according to the project's ambition.
How to create such a high-performing Shopify store?
A high-performing store relies on a fast and well-structured theme, well-crafted product sheets, an impeccable mobile experience, and a stack of applications chosen according to your conversion objectives. For a custom result, calling on an expert Shopify agency accelerates the project and secures technical and SEO choices.
Conclusion
Many other French brands use Shopify for their online stores, and the list is still growing. These ten examples share a common point: a strong identity, a polished experience, and a well-chosen stack of applications that amplifies every conversion lever.
Do you want to create such a high-performing store? Our Shopify agency creates custom e-commerce sites. And in the meantime, browse our recent Shopify achievements.
Read also
- What is Shopify?
- What is Shopify Plus?
- How to create a Shopify store
- 10 essential Shopify apps
- Which ERP is compatible with Shopify?
- 10 examples of Shopify stores in the US and UK