In short: Paris and Île-de-France are home to approximately 60% of French DTC brands and the highest density of certified Shopify agencies in the country. This is where Stellar Projects was founded in 2018 and is headquartered, at 10 rue Wilhem in the 16th arrondissement: over 100 stores delivered, €58M generated for our clients, 4.9/5 in signed testimonials. This page is our home turf.

Unlike our pages dedicated to other major cities, there's no need for transparency on distance here: our Shopify agency is in Paris, and your scoping meetings, workshops, and mock-up validations can take place in person as often as you like, at rue Wilhem or at your premises. And our Parisian achievements have names: Bienaimé 1935, Maroquinerie Renouard, PERS, among other brands from the capital.
Summary
Paris, France's leading e-commerce hub
Paris concentrates most of the French e-commerce ecosystem: approximately 60% of DTC brands have their headquarters or main team in Île-de-France. This density creates a unique network effect in Europe, from Station F, the world's largest startup campus, to the aisles of Paris Retail Week where the sector meets every year: photo suppliers, logistics partners, tech and creative talents are just a few metro stops away from each other.
For a Parisian brand, choosing a Shopify agency with a real local presence changes the dynamic of a project: close physical meetings, local knowledge, mobilizable network. Our comparison of the best Shopify agencies in France offers a complete analysis grid, including ratings and client examples.
Stellar, your 16th arrondissement Shopify agency
Stellar Projects, certified Shopify Plus Partner. Address: 10 rue Wilhem, 75016 Paris. Phone: +33 6 50 28 59 84. Founded in 2018 by Florian Pohl and Volkier Bentinck. Project budget: €5,000 to €30,000.
In the Parisian market, our positioning as a Shopify Plus agency in Paris is threefold, and this combination is rare:
- Shopify Plus and AI Agency. Creation, redesign, migration to Shopify and Shopify Plus, ERP/PIM/CRM integrations, custom Liquid developments, and generative AI for content and customer service: our Shopify migration guide documents the method.
- Brand creation studio. Visual identity, positioning, naming: the agency + studio integration ensures consistency between the brand and its store, whereas two separate providers would lose time in back-and-forth communication.
- E-commerce operators ourselves. Our founders launched Superbon (solid cosmetics, sold to SPRiNG in 2022) and now operate Cabania, our cabin bed brand that generates over €100,000 in monthly revenue since 2025. Margins, CAC, inventory, conversion: we face the same challenges as you, every day.
This approach is formalized in our book "Creating your brand in the age of AI" (STELLAR Method) and is reflected in our signed client testimonials, including names and titles.
"Auteuil knows how to make products and tell its story but needed a lot of help on the digital side. Stellar guided us step-by-step so that we could find the right setup, the right Shopify applications and partners."
Jean Leclercq, Co-founder
Our Parisian achievements
Our portfolio is strongly rooted in the capital's ecosystem, with measurable results:
- Maroquinerie Renouard. French leather goods house with exceptional craftsmanship: Shopify redesign in 2025, +25% conversion, average basket of €180.
- PERS. Skincare protocol inspired by aesthetic medicine: store creation in 2025, +200% sales and 5% conversion rate.
- Bienaimé 1935. Niche perfumery inheriting a historic house: a store worthy of an olfactory heritage, between DTC and Parisian concept stores.
- Auteuil. The brand of the district that bears its name, supported step-by-step on its Shopify structuring, applications, and partners.
This diversity (cosmetics, leather goods, perfumery, lifestyle) gives us a sectoral perspective that we reinvest in each new Parisian project.
The capital's 4 e-commerce districts
The Parisian e-commerce ecosystem is organized around four districts, each with its dominant characteristic:
- Le Sentier (2nd, 10th). Historic fashion district turned hub for textile DNVBs: concentrated workshops, design offices, and photo suppliers, DNA of major French DTC brands.
- Le Marais (3rd, 4th). Premium cosmetics and lifestyle: digital headquarters and physical stores of clean brands, in close proximity to the concept stores that drive launches.
- The 9th (Saint-Lazare, Pigalle). Food and beverage: specialty coffee, artisanal chocolate, digitalized food brands managing DTC and B2B retailers on Shopify.
- The Golden Triangle (8th). Luxury and premium: a segment historically on Salesforce and Magento that is shifting to Shopify Plus for reasons of total cost of ownership and agility.
Choosing your Shopify agency in Paris wisely
The capital concentrates the offer: it's both an opportunity and a trap. Three criteria help sort through, including for evaluating us:
- Responsiveness from the first contact. An agency that takes a week to respond to your quote request will take a week to respond during the project. Initial communication is a free sample of future collaboration.
- Shared vision. The agency becomes your trusted third party in an area you don't master: demand transparency on what is being done, why, and what you could do yourself.
- Verifiable e-reputation. Named Google reviews, consultable portfolio, signed testimonials with names and titles: beware of anonymous stars. This is the meaning of our analysis grid in the guide how to choose your Shopify agency.
5 other confirmed Shopify agencies in Paris
Beyond Stellar, here are 5 Parisian agencies whose Shopify activity is confirmed. Selection provided for informational purposes, with no outbound links.
| Agency | Address | Shopify Status | Google Reviews |
|---|---|---|---|
| LobsTTer | 1 Imp. Reille, 75014 Paris | Shopify Plus Premier Partner | 4.7/5 (18 reviews) |
| W3lead | 189 rue du Temple, 75003 Paris | Certified Shopify Plus Partner | 5.0/5 (6 reviews) |
| Webplease | 8 rue Oberkampf, 75011 Paris | Official Shopify Expert | 5.0/5 (18 reviews) |
| Unique Paris | 33 rue d'Hauteville, 75010 Paris | Shopify Plus Partner | 4.3/5 (16 reviews) |
| Axome | 76 rue du Faubourg Saint-Denis, 75010 Paris | Shopify Platinum Partner | 5.0/5 (1 review) |
Searching for an e-commerce agency in Paris exposes you to a plethora of options: our overview of e-commerce agencies and our directory of Shopify experts help you set the right criteria before comparing.
How we collaborate in Paris
Working with a Shopify expert in Paris changes the mode of collaboration: proximity becomes a project accelerator.
- Scoping and workshops in person as needed, at rue Wilhem or at your premises: mock-up validation, brand workshops, strategic sessions are scheduled weekly, not quarterly.
- Structured execution: weekly check-ins, continuous visible progress via Figma, Notion, and Loom, the same rigor as with our regional clients.
- The Parisian network as a bonus: photographers, studios, logisticians, specialized freelancers: we mobilize our Île-de-France contacts for your project, and we meet every year at Paris Retail Week.
Indicative rates for Paris
The observed ranges for our Shopify website creation projects in Paris and redesigns for comparable brands:
| Service | Indicative range | Average lead time |
|---|---|---|
| Paid scoping (brand workshop, audit, scope) | 3 to 5 days of joint work | 2 to 3 weeks |
| Shopify site creation or store redesign | €5,000 to €30,000 | 6 weeks to 5 months |
| Migration to Shopify or Shopify Plus | Based on dedicated scoping according to the original platform | 3 to 6 months |
| Growth support (CRO, SEO, Klaviyo) | On quote, monthly commitment | Ongoing |
To understand the breakdown of these budgets item by item, consult how much a Shopify site costs. To move quickly, fill out our Shopify specification: structured quote within 48 hours.
Resources and other cities
Are you preparing a launch, redesign, or migration in Île-de-France? Book a free 30-minute discovery call, or come and see us. And if you are based in another major city, discover our dedicated pages:
- Shopify Agency in Lyon
- Shopify Agency in Marseille (and our Provençal clients)
- Shopify Agency in Bordeaux
- Shopify Agency in Toulouse
- Shopify Agency in Nantes
- Shopify Agency in Lille
- Shopify Agency in Montpellier
- Shopify Agency in Brussels